Latin America
Toro Bet selects Hard Metrics for Mexico launch
Operator to be powered by innovative platform from Metric Gaming and Bethard Group joint venture
Hard Metrics, the online sportsbook and casino platform and services joint venture between Metric Gaming and the Bethard Group, has signed its first operator partner, Toro Bet.
The deal allows Toro Bet to enter the Mexican sports betting market powered by the state-of-the art Hard Metrics platform.
The technology includes Metric Gaming’s trading, operations, risk management and suite of innovative and proprietary betting products, as well as Bethard’s business intelligence, player account management system and casino platform.
Toro Bet is the first operator within America to take advantage of the Hard Metrics turnkey solution, which provides an enviable level of product autonomy from a B2B supplier.
Uniquely, the Hard Metrics platform allows operators to configure distinct offerings to meet the competitive and regulatory needs of divergent markets. In the case of Toro Bet, it will allow them to establish their brand in Mexico and then move into other Latin American territories with offerings unique to that particular market.
Martin de Knijff, Metric Gaming CEO and Founder said: “We are thrilled to have signed our first operator partner through Hard Metrics and look forward to helping Toro Bet establish itself as a major player in the Mexican online sports betting market.
“Toro Bet have ambitious and exciting plans, which include expansion into other territories within America and Hard Metrics will be supporting them in those plans”
“Hard Metrics has been formed to provide operators with a powerful platform and service solution specifically for the American market and we believe this will help Toro Bet achieve great success now and into the future.”
Erik Skarp, CEO of Bethard added: “This is an important step on our journey to sign our first operator in Latin America and we see this as a clear sign that there is demand for our services in these regions.”
Kyle Carlston of Alternative Ventures, financiers of Toro Bet commented: “We are confident that we have assembled the best technology for our venture in Mexico.
Our partnership with Hard Metrics allows Toro Bet to offer Latin America a highly curated technology solution featuring best-in-class mobile, live betting.”
The joint venture is a one stop shop suitable for both established sports betting operators and those looking to launch for the first time, providing them with the technology and expertise they need to succeed in the US market and beyond.
Compliance Updates
EveryMatrix accelerates LatAm growth with Peru market accreditation
EveryMatrix will imminently launch a series of new customers in Peru following regulatory accreditation from the country’s Ministry of Foreign Trade & Tourism (Mincetur).
The tier-1 iGaming technology provider excels in delivering compliant solutions within regulated and emerging markets and is one of the first to be accredited in the country enabling its customers to gain early market share.
Regulatory approval will also further expand its reach across the rapidly growing Latin America market with several new customers due to launch in Peru in the coming months.
EveryMatrix is live in several LatAm markets and is significantly accelerating its regulated growth across the region with a dedicated office opening later this year.
LatAm customers have access to its entire range of proven, modular revenue-generating technology products. This includes online casino and sportsbook platforms, player account management and sports and esports odds/data feeds.
EveryMatrix clients can also select from affiliate management and optimisation software and services, gamification, bonus and loyalty features, localised content and aggregation and bespoke safer gambling tools.
Mincetur has projected that approximately Sol3.8 billion (€1bn) in bets was placed in 2022 with online gaming and sports betting estimated to produce Sol162m (€40.6m) a year for the state.
Bobby Longhurst, Group Chief Commercial Officer, EveryMatrix said: “We’re delighted to be among the first technology providers to be given accreditation so we can instantly power our customers to gain valuable, early market share.
“This is a vital step in further increasing our footprint in LatAm, both as Peru and the wider region continue to regulate. We see huge opportunities across all our product areas including turnkey partnerships that involve multiple EveryMatrix products and services coming together to launch or relaunch operator offerings.
“We’ve proven we can deliver large-scale tier-1 technology projects in Europe and are excited at the prospect of replicating this success in Latin America.
“It’s no secret the LatAm market is gathering speed and we’re determined to be at the forefront of that growth in the months and years ahead.”
Latest News
GiG bags a brace of deals for Spain and Argentina, with two new partners for its iGaming platform CoreX and Sportsbook, SportX
Gaming Innovation Group (GiG) has announced the signing of a brace of new deals for its new iGaming platform CoreX and sportsbook SportX in Spain and Argentina, as its revolutionary new X-Suite solutions continues to make a powerful impression on operators across regulated markets in Europe and Latin America.
The first partnership announced is with established Spanish land-based, online casino and sports betting operator Juegging, who will migrate onto GiG’s powerful, full-turnkey X-Suite.
The combined X-Suite will grant Juegging the ability to completely revolutionise their sports offering, and greatly expand the number of payment and content providers they can offer to the market. GiG’s suite of highly scalable, user-centric and localised features are focused to enhance player acquisition and retention, which will help propel the growth of the brand in the region.
Spain is expected to generate close to €2 Billion of GGR, YoY within the next three years according to the regulator, the DGOJ.
In addition, a milestone deal will see GiG’s new CoreX platform make its entrance into Argentina’s regulated space, in a partnership with local land-based casino and slot hall operator, SIGAR S.A. GiG has enjoyed a long established presence in the country, powering brands in 7 regulated provinces.
SIGAR’s planned online presence will look to leverage GiG’s preeminent experience at taking land-based casino operators online, having established many similar successful partnerships in recent years with brands across Europe and Latin America.
Revenues for iGaming in Latin America are expected to top USD $3.7bn in 2025 on data supplied by Statista, proving that there is considerable opportunity for operator expansion within regulated markets with experts such as GiG, worldwide.
Andrew Cochrane, Chief Business Officer at GiG said; “These signings underscore the demand for our CoreX platform and SportX sportsbook, to drive innovation and expansion for our partners in regulated markets. The full X-Suite solutions, we believe, sits at the apex of technological advancement within our industry, empowering operators like Juegging and SIGAR to thrive in competitive landscapes across Europe and Latin America. “
Compliance Updates
Compliable Expands Licensing Offering to Europe and Latin America
Leading licensing management solution now supports new global markets
Leading compliance software provider Compliable is now supporting licensing in European and Latin American markets, further strengthening its proposition following a successful period of growth in the United States.
With experience of working with prominent industry brands including FanDuel, Bet365 and BetFanatics in North America, Compliable’s platform can now help companies complete, manage and maintain gaming licenses across multiple global jurisdictions.
Compliable is expanding into new markets at a time of increased regulatory obligations in numerous regions as well as a heightened demand from suppliers and vendors to get licensed from a reputational point of view.
Markets in Europe as well as emerging regions in Latin America are now supported by Compliable’s software solution, which enables operators and suppliers to enter new countries more quickly and reduces the ongoing burden of regulatory requirements.
Compliable’s software platform and tools provide customers both significant time and cost savings, as employees enter key information just once in the licensing process with the information then auto-populated across multiple forms, generating error-free applications every time.
The solution cuts the time it takes to get employees licensed by 90% to less than an hour, which has led to an increase of up to 700% in the number of employees that can be onboarded.
“Following discussions with our customers and prospects, it became clear that there is a demand for our market-leading licensing management solution outside of the United States and we are pleased to now be able to streamline the licensing process for even more companies in additional jurisdictions,” the Chief Executive Officer for Compliable, Chris Oltyan, said. “Licensing compliance can slow down your ability to expand into new markets but it doesn’t have to. Using our platform to remove bottlenecks in the acquisition and management of licenses frees up time and attention so our customers can focus on their go to market plans.”
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