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Toro Bet selects Hard Metrics for Mexico launch

George Miller

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Toro Bet selects Hard Metrics for Mexico launch
Reading Time: 2 minutes

 

Operator to be powered by innovative platform from Metric Gaming and Bethard Group joint venture

 

Hard Metrics, the online sportsbook and casino platform and services joint venture between Metric Gaming and the Bethard Group, has signed its first operator partner, Toro Bet.

The deal allows Toro Bet to enter the Mexican sports betting market powered by the state-of-the art Hard Metrics platform.

The technology includes Metric Gaming’s trading, operations, risk management and suite of innovative and proprietary betting products, as well as Bethard’s business intelligence, player account management system and casino platform.

Toro Bet is the first operator within America to take advantage of the Hard Metrics turnkey solution, which provides an enviable level of product autonomy from a B2B supplier.

Uniquely, the Hard Metrics platform allows operators to configure distinct offerings to meet the competitive and regulatory needs of divergent markets. In the case of Toro Bet, it will allow them to establish their brand in Mexico and then move into other Latin American territories with offerings unique to that particular market.

Martin de Knijff, Metric Gaming CEO and Founder said: “We are thrilled to have signed our first operator partner through Hard Metrics and look forward to helping Toro Bet establish itself as a major player in the Mexican online sports betting market.

“Toro Bet have ambitious and exciting plans, which include expansion into other territories within America and Hard Metrics will be supporting them in those plans”

“Hard Metrics has been formed to provide operators with a powerful platform and service solution specifically for the American market and we believe this will help Toro Bet achieve great success now and into the future.”

Erik Skarp, CEO of Bethard added: “This is an important step on our journey to sign our first operator in Latin America and we see this as a clear sign that there is demand for our services in these regions.”

Kyle Carlston of Alternative Ventures, financiers of Toro Bet commented: “We are confident that we have assembled the best technology for our venture in Mexico.

Our partnership with Hard Metrics allows Toro Bet to offer Latin America a highly curated technology solution featuring best-in-class mobile, live betting.”

The joint venture is a one stop shop suitable for both established sports betting operators and those looking to launch for the first time, providing them with the technology and expertise they need to succeed in the US market and beyond.

Industry News

Microgaming Signs Distribution Agreement with Neko Games

Niji Narayan

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Microgaming Signs Distribution Agreement with Neko Games
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Microgaming has signed an exclusive distribution agreement with game design and development studio, Neko Games.

The studio’s Super Showball video bingo game is live on Microgaming’s content aggregation platform from 26 May 2020, joining hundreds of new games being added throughout the year by the supplier’s diverse roster of exclusive independent studios and content partners.

“Video bingo games are particularly popular in LATAM, and the team at Neko Games have done a tremendous job with their debut title, Super Showball. We are pleased to welcome the studio to our content aggregation platform and look forward to working with them on further diversifying our portfolio for Microgaming customers worldwide,” Leon Thomas, Commercial Director of Microgaming, said.

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Latin America

Betcris becomes the first American continent operator to join IBIA

Zoltan Tundik

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Reading Time: 2 minutes

Leading Latin American sports betting brand Betcris has joined the International Betting Integrity Association (IBIA) strengthening the association’s monitoring and alert coverage for the region. The brand has been owned by TV Global Enterprises Limited since 2006 and offers online sports betting services in many countries throughout the world. It is however particularly strong in the emerging Latin American betting market where it also operates retail premises. Betcris is the second operator to join IBIA since the start of 2020, with five new members joining in 2019.

Khalid Ali, CEO of the International Betting Integrity Association, said: “I’m delighted to welcome one of the leading sports betting brands in Latin America to IBIA. Betcris is a major investor in sport with a number of sponsorship deals in place, including the Brasileiro Série A, and is well-placed to strengthen our monitoring coverage of existing and emerging markets in the region. I hope that other LatAm operators will follow Betcris’ example and highlight their commitment to integrity by also joining the world’s largest operator-run sports betting association.”

JD Duarte, CEO of Betcris, said: “Integrity has always been at the core of our approach to a responsible and sustainable business model and this has become more important than ever during this difficult trading period. Being part of an integrity monitoring body is also increasingly becoming both a licensing requirement and business necessity as the Brazilian sports betting law and other recent legislative developments show. IBIA is the global leader on integrity and Betcris looks forward to working with it to protect sports and our business from corruption.”

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission.

The association publishes quarterly reports covering the integrity alerts reported through its monitoring and alert platform which can be viewed here. IBIA can be contacted at [email protected].

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BtoBet Press Releases

BtoBet Reaches Agreement With Salsa Technology To Expand Casino Content

George Miller

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BtoBet Reaches Agreement With Salsa Technology To Expand Casino Content
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Salsa Technology has been buoyed by the news of a fresh content partnership with sportsbook and iGaming platform provider, BtoBet.

Salsa Technology’s market-leading Video Bingos will be integrated onto BtoBet’s Neuron 3 platform  enhancing its casino offering during the COVID-19 crisis. BtoBet’s ongoing mission is enabling operators to retain current players and shift engagement from sports betting to other alternative immersive verticals. The new deal will enable BtoBet customers to gain access to numerous Salsa Technology titles, including Halloween Groove Bingo, Pachinko 3D and the Latin American classic Jogo dos Bichos Praia.

BtoBet’s CMO Sabrina Soldà added that Salsa Tech has proved to be innovative with its Video Bingo portfolio, with its content proving to be popular amongst a wide range of players. Soldà further added that during these times characterised by a shortfall in the sportsbook vertical, BtoBet further seeks to add appealing content to all verticals amongst which its online casino portfolio, ensuring a wide range of content diversity to its partners.

Salsa Technology’s Global Business Development Manager Victor Arias said “BtoBet works tirelessly to deliver diverse content and its mission has never been so important as the sporting calendar currently looks unrecognisable. We’re proud they have chosen to add our Video Bingos to enhance the iGaming experience.”

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