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Toro Bet selects Hard Metrics for Mexico launch

George Miller

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Toro Bet selects Hard Metrics for Mexico launch
Reading Time: 2 minutes

 

Operator to be powered by innovative platform from Metric Gaming and Bethard Group joint venture

 

Hard Metrics, the online sportsbook and casino platform and services joint venture between Metric Gaming and the Bethard Group, has signed its first operator partner, Toro Bet.

The deal allows Toro Bet to enter the Mexican sports betting market powered by the state-of-the art Hard Metrics platform.

The technology includes Metric Gaming’s trading, operations, risk management and suite of innovative and proprietary betting products, as well as Bethard’s business intelligence, player account management system and casino platform.

Toro Bet is the first operator within America to take advantage of the Hard Metrics turnkey solution, which provides an enviable level of product autonomy from a B2B supplier.

Uniquely, the Hard Metrics platform allows operators to configure distinct offerings to meet the competitive and regulatory needs of divergent markets. In the case of Toro Bet, it will allow them to establish their brand in Mexico and then move into other Latin American territories with offerings unique to that particular market.

Martin de Knijff, Metric Gaming CEO and Founder said: “We are thrilled to have signed our first operator partner through Hard Metrics and look forward to helping Toro Bet establish itself as a major player in the Mexican online sports betting market.

“Toro Bet have ambitious and exciting plans, which include expansion into other territories within America and Hard Metrics will be supporting them in those plans”

“Hard Metrics has been formed to provide operators with a powerful platform and service solution specifically for the American market and we believe this will help Toro Bet achieve great success now and into the future.”

Erik Skarp, CEO of Bethard added: “This is an important step on our journey to sign our first operator in Latin America and we see this as a clear sign that there is demand for our services in these regions.”

Kyle Carlston of Alternative Ventures, financiers of Toro Bet commented: “We are confident that we have assembled the best technology for our venture in Mexico.

Our partnership with Hard Metrics allows Toro Bet to offer Latin America a highly curated technology solution featuring best-in-class mobile, live betting.”

The joint venture is a one stop shop suitable for both established sports betting operators and those looking to launch for the first time, providing them with the technology and expertise they need to succeed in the US market and beyond.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Latest News

Betmotion Migrates to Patagonia Platform

Niji Narayan

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Betmotion Migrates to Patagonia Platform
Reading Time: 1 minute

 

The Latin American Gaming Platform Betmotion has migrated its online gambling offering to a brand new omni-channel platform powered by Patagonia Entertainment. The mobile-first platform will give Betmotion customers an enhanced user experience.

Much of that market dominance has come from Betmotion’s sportsbook and Patagonia’s platform will build on that momentum thanks to its wide selection of world-class proprietary and third-party games.

These additional games will complement Betmotion’s market-leading iGaming offering. Betmotion now boasts of a one-stop-shop to satisfy all demand across the intricate LatAm territory. Players will be able to clearly differentiate between their bonus balance and real-money balance thanks to Patagonia’s independent wallet design.

Patagonia Entertainment’s platform will enable Betmotion.com to provide an unrivalled user experience and offering its customers a unique state-of-the-art home for entertainment.

“The first half of the year has been one of relentless growth for the business and our migration to the Patagonia Entertainment platform sets us up perfectly for accelerated expansion. Our mobile-first strategy and dedication to offering the best user experience possible is key to further success in LatAm,” Betmotion.com’s COO Luis Traversa said.

“Our omni-channel platform will enable Betmotion to diversify its offering and continue its strong growth in Latin America. We’re thrilled to welcome Betmotion as a partner and give our games extra exposure,” Victor Arias, Patagonia Entertainment’s Global Business Development Manager said.

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Latest News

FBM Installs Easy Link in Mexico

Niji Narayan

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FBM Installs Easy Link in Mexico
Photo Source: temblor.net
Reading Time: 1 minute

 

FBM has installed its new spin reel feature Easy Link in Mexico. Easy Link was introduced to the public during the last edition of G2E Asia, in Macau.

“We are delighted to introduce Mexico to Easy Link, following the great success of the other spin reel games already installed in the market,” Luis Casamayor, general manager of FBM in Mexico said.

“It is a product that provides a unique experience, we are very proud to widen our spin reel range of product with this feature. Easy Link shows our involvement in the Spin Reel market by providing the public with a well-elaborated feature,” Renato Almeida, FBM executive said.

Easy Link is available on the spin reel machine Shadow with a pack of four games: RacinGo – Wild – Easy Link, Underwater Riches – Easy Link, Catch the Gold – Easy Link and Kingdom Gems – Easy Link.

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Compliance Updates

Coljuegos Approves eCOGRA as Independent Testing Laboratory

Niji Narayan

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Coljuegos Approves eCOGRA as Independent Testing Laboratory
Reading Time: 1 minute

 

Coljuegos, the online gambling regulator in Colombia, has approved eCOGRA as an independent testing laboratory. This follows the recent approval from IPLyC, which enables eCOGRA to test and certify online platforms and games.

Shaun McCallaghan, chief executive at eCOGRA, said that it was the end product of close liaison and hard work by his staff and the licensing authorities, achieved after a stringent review of the eCOGRA systems and professional capabilities by Coljuegos and the IPLyC.

“Latin America is increasingly becoming an important strategic market to our clients as more countries in this region move to regulate and European markets start to mature,” Shaun McCallaghan said.

“eCOGRA currently employs almost 100 highly qualified and fully trained employees who are focused on the online gambling compliance requirements of its clients. We continue to seek accreditation in licensing jurisdictions that are important to our clients to ensure that they are properly reviewed and appropriately certified in their target markets,” he added.

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