IGT to Provide Veikkaus Oy in Finland with its PlayDigital Organization’s PlayRGS Solution and PlayCasino Content
International Game Technology PLC announced that its subsidiary IGT Global Services Limited has signed an agreement with Finnish lottery operator Veikkaus Oy to deliver IGT PlayDigital’s PlayRGS (remote game server) solution and PlayCasino content.
“Veikkaus Oy is committed to engaging our players with a variety of highly entertaining games across all channels. Through IGT’s PlayRGS solution, we can seamlessly provide best-in-class digital content, including IGT’s top-performing PlayCasino digital game titles,” said Olli Sarekoski, Veikkaus Oy CEO. “This agreement gives the lottery enhanced flexibility to offer our players the games they want and ensures the sustainability and ongoing success of our digital program.”
“Veikkaus Oy is one of the world’s most innovative and sophisticated lotteries, and the introduction of our powerful PlayRGS remote game server and player-tested PlayCasino digital content will significantly enhance player engagement,” said Declan Harkin, IGT Senior Vice President & COO, International. “IGT’s extensive experience in the government-regulated digital gaming market will ensure the continued growth of Veikkaus’ digital program, generating funds for good causes to benefit the people of Finland.”
The agreement, which is for an initial term of four years with a provision for possible one-year renewal periods after the initial period, includes PlayRGS installation, maintenance, monitoring, support, as well as access to the complete library of IGT PlayCasino content and marketing support.
One of the most advanced cross-platform delivery systems on the market, PlayRGS provides operators with the best premium game content and plugs seamlessly into an existing back office. One integration grants access to an extensive library of the world’s best-performing slots, table games, video poker, and instant win games, making them instantly available to players where and when they want to play: on desktop computers, mobile phones, and tablet devices.
IGT PlayDigital’s PlayRGS solution powers gaming sites around the globe for both lottery and commercial customers. In addition to Veikkaus, IGT supplies PlayRGS solutions to World Lottery Association customers including Danske Spil in Denmark, Norsk Tipping in Norway, as well as Loto Québec and the British Columbia Gaming Corporation in Canada.
IGT is established in the Nordic region as a valued digital partner that successfully supports some of the industry’s leading government operators, including Veikkaus, Svenska Spel in Sweden, and Norsk Tipping.
IGT also provides Veikkaus with its core lottery central system, sports betting, PlayBingo (digital bingo), and land-based casino games.
IGT (NYSE:IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Digital and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has more than 12,000 employees. For more information, please visit www.igt.com.
Better Collective Releases its Annual Report for 2022
Better Collective has released its annual report for the 2022 financial year.
In the report, the company reported total revenue growth of 52%, amounting to €269m ($292m), with organic growth totalling 34%. Recurring revenue accounted for 46% of total revenue and grew 54% to a total of €123m.
On 23 March 2022, Better Collective also acquired the full assets of the media company, Canada Sports Betting, for €21m. The company also acquired Futbin on 19 April for €105m and aims to make further partnerships through this brand in the esports scene.
Better Collective reported sending 1.7 million new depositing customers to its partners in 2022, of which 76% of these were on revenue share contracts. Out of these, 580,000 were sent during Q4, and just under 300,000 were during the World Cup.
The report also stated that the $100m target of revenue for Action Network was reached in US markets. The financial targets for 2023 include total revenue of €300m, with an EBITDA of €100m.
The company also announced its long-term financial targets, up to 2027. These include a compound annual growth rate (CAGR) of 20% and an EBITDA margin excluding special items of 30-40%. The final long-term goal of Better Collective is to ensure any future mergers and acquisitions can be financed by their own cash flow.
Better Collective began 2023 with just under 40% reported growth, due to the launch of online sports betting in Ohio.
Two partnerships were also announced in early 2023, with sports media sites Goal and Wirtualna Polska.
How does WinSpirit Casino use AI tools to enhance gamblers’ experience
The gambling market does not stand still. As you know, there has been a boom in artificial intelligence technology, and gambling market companies are already starting to test it: in process automation, marketing, and customer communication.
Players are becoming increasingly demanding, and our common task as joy providers is to satisfy users by constantly improving the quality of the service. And this is where AI tools come in handy.
Here are 3 cases of how casinos, including WinSpirit Casino, utilize AIs.
#1 Ideas generation. There are several units in casino teams, just like in any other company. And each of them uses the AI in their own way. For example, the PR department uses ChatGPT to generate content strategy and potential distribution channels for publications. By the way, this text is also partly written by ChatGPT. CC uses AI tools to improve communication with clients: operators use AI to analyze a player’s dialect and give them a relevant answer — as clear and familiar as possible. Further, the promotional department generates ideas for new promo campaigns and their promotion online in such a highly competitive market.
#2 Visual creation. We all perceive 90% of information with our eyes. And the first thing the client sees when entering the website is a visual component. That’s why casinos try to get stunning images that will capture players’ attention. WinSpirit Casino’s designers also use renowned Midjourney to create individualized visuals for its website and marketing materials faster than ever before. Nowadays, personification is king. By the way, graphics for this text was also been generated by Midjourney.
#3 Freedom for growing. How free are the employees in your company? Sometimes not so much, right? In the gambling vertical, innovation and freshness of vision are very important. That’s why at WinSpirit Casino, the task is of paramount importance — and the way in which the employee completes it is up to them. C-Level, on the other hand, simply provides access to these tools. For example, to Futurepedia, a suite of AI tools that allows for completing tasks more accurately and efficiently. Furthermore, such tools help get a fresh view of the everyday routine and offer players a customer-focused experience.
In today’s world, you can’t ignore new technology. After all, they allow a company to become better for its customers. For instance, modern AI tools can analyze the players’ behavior and identify the preconditions for gambling addiction. Not to mention that modern technology attracts a young audience that the business needs for further development.
Changes in Management Positions for Scout Gaming Group
The Board of Directors of the Scout Gaming Group has appointed current acting CEO Niklas Jönsson as the company’s new CEO.
The Board of Directors has also decided to appoint Andreas Olsen, the current Head of Finance in Norway, as the Group CFO, with immediate effect.
Andreas Olsen joined Scout Gaming Group in July 2022 and has several years of experience in accounting and auditing. Andreas has four years of experience in auditing, with both listed and private companies, primarily at EY in Bergen where he also became a certified public auditor. Andreas holds a Master of Science degree in Accounting and Auditing as well as in Financial Economics, both from the University of Agder in Norway.
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