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SBTech signs major multi-year sportsbook extension with ComeOn

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SBTech signs major multi-year sportsbook extension with ComeOn
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Online operator renews long-term partnership with SBTech to drive new market expansion and continue rapid growth for its extensive brand portfolio

 

SBTech, the leading technology supplier to the regulated iGaming sector, has agreed the renewal of a long-term partnership with ComeOn enabling the well-established operator to expand its brand presence into new markets and continue its rapid growth.

ComeOn, is one of SBTech’s longest standing and largest sportsbook customers with the innovative technology supplier powering the operator’s extensive brand portfolio, including www.snabbare.com and www.hajper.com in Sweden, both of which have performed strongly since the introduction of new regulation in January this year.

Today’s agreement is the fifth contract renewal between SBTech and ComeOn since the company’s first brand was launched in 2009 and will allow the operator to deliver a best-in-class product and differentiated user experiences to players, both in established and in new territories, through SBTech’s award-winning sportsbook technology.

In addition, it will give ComeOn full control of its operations from one central location, offering comprehensive localisation capabilities, a powerful bonus engine and extensive responsible gaming tools.

SBTech supplies ComeOn and its brands with a complete suite of sports betting solutions including access to its fully responsive front-end solution, live betting, live streaming, horse racing, greyhounds, IMG tennis data and streaming, live score, live match tracker and live statistics.

ComeOn’s innovative approach has also seen it integrate SBTech’s API-driven differentiation technology enabling the operator to personalise and customise its offering. This includes a wide selection of navigation styles, bet slip and front-end layouts, mobile configurations, widgets, and designs and trading strategies benefiting ComeOn with further differentiation, low upfront costs and speed to market.

Richard Carter, CEO, SBTech, said: “Our decade-long relationship with ComeOn continues to go from strength-to-strength with our innovative technology and new features enabling it to power new brands, broaden its footprint into new markets and offer its customers the ultimate, personalized online and mobile sports betting experience.

“This is the fifth renewal between both companies and I’m extremely confident we will continue to help ComeOn to reach new heights as it expands and breaks new ground.”

Lahcene Merzoug, CEO, ComeOn said: “At ComeOn we always strive to give our players an awesome experience. With many successful brands across different markets we are committed to offer the best products to our players. Therefore, we are very excited to continue our successful partnership with SBTech and we are confident that together we will be able to find new great opportunities and keep offering our players a great sportsbook experience”

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eSports

IESF Concludes World Esports Summit and Unites the World Esports Family

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IESF Concludes World Esports Summit and Unites the World Esports Family
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Over 40 esports industry experts gathered in Busan to discuss the current state and future development of esports

The International Esports Federation (IESF) 2022 World Esports Summit wrapped up after two days and eight insightful panel discussions with key stakeholders in the World Esports Family and the wider esports ecosystem, including IESF President Vlad Marinescu and International Olympic Committee (IOC) Head of Virtual Sports Vincent Pereira. The 2022 edition of the WE Summit took place at the Busan Esports Arena in Busan, South Korea, as well as virtually online with support from the Ministry of Culture, Sports and Tourism, Busan Metropolitan City, and Busan IT Industry Promotion Agency.

This year was the seventh installment of the WE Summit, which debuted a refreshed branding and visual identity. Panelists included industry executives, global brands, government officials, and other esports leaders.

During the first day of the event, EA Sports Senior Program Manager Byungho Kang, KRAFTON Esports Lead Paul Kim, Nielsen Sports Commercial Leader Pelle Karlsso, IESF Athletes’ Committee Chairperson Tiffany Lim, Advance Learning Partnership Consultant Nesli Kolasinli and more shared their insights and determined the key esports factors of success such as unity, close collaboration, recognition, education, and strong leadership.

IESF President Vlad Marinescu said: “We had a spectacular two days of the World Esports Summit that shined a spotlight on the World Esports Family. IESF would like to thank all of our passionate panelists, moderators, and esports fans who joined us here in Busan and virtually from around the world, and everyone who helped make the summit possible. We are so proud to host this annual event to provide a platform for esports leaders and stakeholders from member federations to discuss key issues in esports and the future of responsible esports worldwide.”

To close out the final day of the WE Summit, IESF Secretary General Boban Totovski moderated a panel entitled “The Dynamic Roles of Esports Organizations,” which featured Marinescu and Pereira as well as World Esports Consortium President Daniel Cossi, Asian Electronic Sports Federation COO Steve Tae Hyung Kim and ESL FACEIT Group SVP Public Affairs David Neichel.

During the panel, when asked about the Olympic vision for the future of esports, Pereira said: “The Olympic Esports Week in 2023, which we announced last week, will be a physical event that will include competition in virtual sports, hybrid games that will engage in physical activity, but also mobile games, console games and PC games. We’ll also have exhibitions to showcase the best of esports aligned with the Olympic values and the Olympic spirit.”

In addition to eight discussion panels, the first day of the WE Summit closed with the Referee Summit, moderated by Nesli Kolasinli, where three panelists came together to learn and develop the highest standards of referee training for IESF’s 129 member federations to be used at events such as the annual World Esports Championships.

Day two of the WE Summit opened with the WE Academia Seminar. The winning research paper on this year’s Academia Competition subject, “Health Wellness and Well-being in Esports,” was presented. The submission entitled “Diversification of Esports Events for the Guarantee of Right for the Disabled” earned a grand prize of 4,000,000 KRW and a certificate from President Marinescu.

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Gaming Awards

BETSSON GROUP SHORTLISTED FOR 6 AWARDS AT EGR ITALY AWARDS 2022

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BETSSON GROUP SHORTLISTED FOR 6 AWARDS AT EGR ITALY AWARDS 2022
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The EGR Italy Awards celebrate online gaming operators, affiliates, and service providers across the sector, shining a light on the incredible work carried out by organisations over the past 12 months. The Awards are designed to showcase the breadth and depth of the market across 20+ categories. The adjudication by a third party continues to be a part of EGR’s pledge to make the judging process the most stringent in the industry. This ensures that the judging process is completely transparent, and the winners will clearly demonstrate the innovation and commercial success required to be rewarded with this honour.

The organisers of the event, eGaming Review (EGR) have said that “the calibre of entries received this year was incredibly high.”

 

🏆 Operator of the year – StarCasinò

🏆 Casino Operator – StarCasinò

🏆 Customer services operator – Betsson Group

🏆 Employer of the Year – Betsson Group

🏆 Diversity & inclusion model – Betsson Group

🏆 Marketing campaign – StarCasinò Sport

 

The awards are taking place in Rome, Italy on 20th October

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Asia

Lady Luck Games signs game distribution agreement with CYG Pte Ltd

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Lady Luck Games signs game distribution agreement with CYG Pte Ltd
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Lady Luck Games announced today that they have entered into an agreement with CYG Pte Ltd that allows its games distribution to regulated markets in Asia.

Mads Jørgensen, Co-Founder and Chief Executive Officer of LL Lucky Games AB said: “Only two weeks after announcing our prominent new strategic Asian investor in LL Lucky games AB, I am proud to announce a new partnership for regulated Asian markets that will have a massive impact on our business strategy.

“CYG Pte Ltd is a significant partner with many years of experience and knowledge in the Asian markets. This agreement is a milestone for Lady Luck Games and reinforces our ambition to become cash flow positive. The integration has already started and players will be able to enjoy more and more of our leading content in the coming months.”

Michael Li, CEO of CYG Pte Ltd reiterated: “We are extremely proud and excited to announce our partnership with Lady Luck Games. As an already renowned provider of top-quality casino games in Europe, this partnership significantly enriches our content network. We strive to offer the best possible content and user experience, and believe with its carefully designed games and mechanics, Lady Luck Games is set to take the Asian regulated markets by storm.”

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