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Playson teams up with TOPsport

George Miller

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Playson teams up with TOPsport
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Slot supplier to provide titles to Lithuania’s leading operator

 

Casino software developer Playson has cemented its position in the Baltic states after agreeing a direct integration with online sportsbook and casino TOPsport.

The number one operator in Lithuania will receive a host of top-performing games including the supplier’s Timeless Fruit titles.

Players at the site will also be able to enjoy access to more than 50 proven hits such as Book of Gold: Double Chance, Wild Warriors, and Crystal Crush.

Blanka Homor, Sales Manager at Playson, said: “We are extremely excited about this new partnership with the leading Lithuanian operator TOPsport. This deal is very much in line with our strategic move to expand further in regulated markets.

“We have new games and innovative features that we are excited about releasing to the market in the coming months.”

Gintaras Staniulis, CEO at TOPsport, said: “As a supplier, Playson have a great range of titles which appeal to a wide variety of players. As the leading operator in Lithuania, we want to assure that our players receive the best casino content, as they always did since gaming was added to TOPsport. This is a very positive development for us, it is going to help us to sustain number one position in Lithuania and we look forward to working with them as they roll out their back catalogue and add new hits.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Baltics

Enlabs Signs Sponsorship Agreement with Lithuanian Football Federation

Niji Narayan

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Enlabs Signs Sponsorship Agreement with Lithuanian Football Federation
Photo Source: bbc.com
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Enlabs has signed a sponsorship agreement with the Lithuanian Football Federation (LFF). Enlabs’ Optibet becomes the main sponsor of the Lithuanian women’s and men’s national team. The agreement gives great exposure to Optibet and at the same time contributes to the development of Lithuanian football.

“It feels very good that we are increasing Optibet’s exposure in Lithuania and showing that we are serious about our goal of becoming the market leader. Basketball and football is the two biggest sports in Lithuania, making this agreement one of the most desirable in the country. The timing of the agreement could hardly be better as we are in full swing of marketing our recently launched betting product at the same time as the men’s team will soon gather for the UEFA European Championship Qualifying. Our strategy of being closely associated with sports is now being extended to Lithuania and we can proudly say that we have some of the absolute largest sponsorship agreements in the Baltics, thus we have broad and qualitative brand exposure in the region,” Robert Andersson, President and CEO of Enlabs said.

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Baltics

BlueRibbon Software Expands to the Baltic States with Olympic Entertainment Group Partnership

George Miller

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BlueRibbon Software Expands to the Baltic States with Olympic Entertainment Group Partnership
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Olympic Entertainment Group (OEG), the leading provider of online gaming services in the Baltic states, has partnered with BlueRibbon Software, the B2B marketing platform provider, to bring new online experiences to its players.

The strategic partnership marks a milestone for BlueRibbon as the company continues to enter new markets across the world. In the past few months, BlueRibbon has signed several significant deals with major European and Latin American operators.

OEG will use BlueRibbon’s first-of-its-kind player engagement solution across its digital assets, giving OEG the power to create bespoke jackpots that drive player acquisition, engagement, and retention. Such a unique differentiation will set OEG’s player experience apart from its regional competitors, giving the group new opportunities.

Omer Efraim, Olympic Entertainment Group CTO said, “We’re excited to offer our players innovative real-time incentives such as bespoke and segmented jackpots via the BlueRibbon Jackpot platform; the ability to offer cross-product and cross-provider Jackpots goes hand in hand with our strategy for innovation and differentiation.”

Co-founder and CEO of BlueRibbon Amir Askarov said, “Operators across the globe get their content from the same providers, so players are having similar experiences wherever they play. BlueRibbon offers operators and players a win-win situation. Operators can create, control, and market bespoke jackpot promotions to different segments, and players are excited by the increased chances of winnings.”

“As we continue our expansion into new markets, partnering with OEG, the preeminent operator in the Baltics and Eastern Europe, is a great opportunity for us. OEG has recognized that there is a need to introduce innovative products and they have chosen our solution as the way to do it. We are sure that OEG’s players will be thrilled by the new jackpot opportunities they can participate in,” continued Askarov.

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Baltics

Lithuanian iGaming Revenue Increases in H1 2019

Niji Narayan

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Lithuanian iGaming Revenue Increases in H1 2019
Photo Source: eurasiareview.com
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Online gambling revenue in Lithuania has increased to €17.5m in H1 2019. The revenue from land-based gaming was also up year-on-year.

Remote betting was the primary source of income with revenue rising from €8.1m to €10.4m. Online casino revenue was also up from €3.8m to €6.4m in H1 2019, with a total of six operators active in this section of the market. Players spent a total of €271.7m on iGaming in the period, up from €255.6m last year, winning €254.2m in the process.

Revenue from the land-based gambling increased from €33.7m in the first six months of 2018 to €34.6m this year. Table games generated €8.6m in land-based revenue, up from €8.4m last year, while sports betting revenue dipped slightly from €4.9m to €4.7m. Players wagered €233.9m on land-based gambling games in the first half, up from €230.6m last year, winning a total of €199.4m.

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