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Genting online unveil revamped GentingBet website to consolidate digital offering

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Genting online unveil revamped GentingBet website to consolidate digital offering
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Leading leisure and entertainment operator Genting will rebrand its online casino, live casino and sportsbook offering as GentingBet, as it brings its product range together as one brand for the first time online across desktop and mobile devices.

The new mobile first GentingBet platform will offer customers an improved experience via a range of new tools, new games and new sports betting markets together with a new design which provides intuitive functionality and navigation. The branding has also been overhauled to create a more distinct, consistent and recognisable look and feel, and one that supports Genting’s vision of being the most prestigious, accessible and responsible online operator.

The launch of the new website is a significant part of GentingBet’s move to establish the brand in key European territories. As part of its ambitious growth strategy, the operator has applied for gaming licences in Malta and Spain with further applications to follow in due course.

With an expansive array of casino games already available to its customers, GentingBet users will have access to an enhanced selection of new casino, live casino and slot games. Newly signed partnerships with leading game developers NetEnt, PlayNGo and Red Tiger will see the market’s most popular titles, including Starburst, Gonzo’s Quest and Butterfly Staxx, all available on GentingBet for the first time.

Genting’s exclusive Live From casino games will be more prominent on the website as GentingBet brings together its offline and online casino experiences. The Live From games allow online players and in casino customers to play at the same tables on the main gaming floor of a range of Genting’s premiere land-based casinos. The existing Live From products gives customers the chance to play live roulette or baccarat via live streams at Genting venues in Birmingham, Edinburgh, Manchester and exclusive venues in London such as the world famous Crockfords and Palm Beach, with more locations set to follow shortly.

The GentingBet sportsbook will continue to offer competitive prices on all the top sports markets, while a series of virtual sports betting games in horse racing, football and greyhounds provide a unique gaming experience. The website relaunch will give customers access to two new virtual games, a motor sports one and a cycling title.

Having recently been named the first gambling company to achieve GamCare’s Safer Gambling Standard, the social responsibility quality standard for the gambling industry, Genting’s longstanding commitment to responsible gaming is evident as it continues to exceed the regulatory standard to ensure a safe and responsible gaming environment. On the new website there is increased visibility of its safer gambling tools to help customers set their own loss limits, deposit limits and wagering limits. Genting have also partnered with customer service provider Zendesk for the new site launch to provide users with access to a call back service which offers customer support round-the-clock via telephone and an online chat function.

Jeremy Taylor Managing Director of Genting Online said: “Our new GentingBet digital offering draws upon our 50 years heritage of providing a premium world class casino experience across the globe to create a prestigious, unique and safe online gaming environment for our customers, 24/7 on any device.

Following significant research and development, we’ve created a user-friendly and intuitive experience which we believe provides our customers with a truly world class digital offering. We have also continued to place the highest priority on our commitment to responsible gambling. Through the tools we have in place on the website we have ensured our new gaming environment exceeds the expectations of the regulator rather than simply complying with the minimum requirements.”

He added: “GentingBet is the online destination of choice for customers who want to enjoy the best of a premium and authentic land-based experience combined with a dynamic, exciting and safe online environment.

And, as part of our evolution we’re constantly refreshing and refining our product offering to ensure we provide the best selection for our customers. We have a fantastic range of online casino games, plus a dynamic and comprehensive sportsbook, but what is truly unique is our immersive range of live streamed casino games – all available regardless of what device customers play on.”

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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Kindred’s Share of Revenue from High-risk Players Shows Slight Increase

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Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.

“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.

“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.

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PENN Entertainment Names Aaron LaBerge as Chief Technology Officer

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PENN Entertainment announced that Aaron LaBerge has been named Chief Technology Officer (CTO) effective July 1, 2024, subject to customary regulatory approvals. Mr. LaBerge will report directly to PENN CEO & President Jay Snowden.

In his new role, Mr. LaBerge will be responsible for driving the technology strategy and execution for PENN, while leading the multinational team of technologists and serving as the key business leader for the company’s Interactive division.

Mr. LaBerge spent more than 20 years at The Walt Disney Company, in two stints separated by five and a half years as a technology entrepreneur. He was most recently President & Chief Technology Officer for Disney Entertainment and ESPN where he was responsible for driving all technology and product development in support of The Walt Disney Company’s two media divisions. In that role, he helped set the vision and strategic leadership for how Disney uses technology to enable storytelling and innovation, drive its business, and create unparalleled consumer experiences with entertainment and sports content.

“We are thrilled to have someone of Aaron’s caliber join our PENN executive team. Having overseen a global organization of thousands of engineers, product developers, designers, technologists, and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our Technology and Interactive division into its future. I know Aaron is looking forward to working with Todd George, our head of operations, and our entire Executive Team to continue growing our position as a leader in online gaming, sports betting, and digital sports media,” Mr. Snowden said.

“I’m excited to join another talented team at PENN Interactive and lead our technology strategy. PENN Entertainment is at the forefront of the fast-changing gaming and sports media industry. I plan to use my experience from Disney and ESPN to help make ESPN BET an essential piece of the sports fan experience. Together, we’ll push the limits and redefine how fans interact with sports and gaming,” Mr. LaBerge said.

Prior to his most recent role at the Walt Disney Company, Mr. LaBerge was Executive Vice President and Chief Technology Officer at ESPN from 2015 to 2018. At ESPN he played an instrumental role in the growth of ESPN’s consumer-facing digital media products and services – leading many of ESPN’s most ambitious and challenging projects and helping establish ESPN’s position as the leader in digital sports and innovative sports technology development. He was a key architect in the design, development, and engineering of ESPN’s state-of-the-art facilities in Bristol, CT; Los Angeles, CA; Charlotte, NC; and Austin, TX, as well as data centers and infrastructure that connect those facilities around the world, as well as the technology design and development to support the launch of the multi-platform SEC Network.

Between 2007 and 2012, LaBerge was co-founder and CEO of Fanzter, Inc. – a venture-funded consumer software and digital product development company. At Fanzter, he directed all day-to-day operations and led the development and launch of a variety of consumer-focused internet and mobile products, ground-breaking social and commerce technologies and more.

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