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Glue42 wins bet on new market segment and expands footprint

George Miller

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Glue42 wins bet on new market segment and expands footprint
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The desktop application integration firm moves into APAC, supplements the existing platform with extended connectivity, adds new customers and provides best-in-class support for Bloomberg and Eikon.

 Glue42, the company bringing a simplified desktop experience and interoperability to financial institutions, today announced it is extending the connectivity of the financial desktop as well as its footprint into Asia Pacific through a reseller agreement with Chelmer. In July, the team also expanded beyond its existing wealth management portfolio into new markets and added a sports betting company as well as an alternative asset management firm as new clients. 

“Our aim is to become the system of choice for financial companies and beyond,” said Leslie Spiro, CEO, Glue42. “Month on month, we’ve added new clients and deployed new licenses. We remain committed to helping our customers tackle critical digital transformation initiatives, including business process automation, application migration and regulatory compliance. Adding third-party application and solution connectivity is in line with our strategy to deliver simple and intuitive user experiences across desktops globally. The recent client wins and expansion into Asia Pacific are a perfect testimony to this effort.”

As part of the new release, Glue42 desktop users’ apps can now interoperate with third-party websites and web apps through browser extensions, eliminating the need to have access to an application’s API or source code APIs. Using Glue42, customers and partners will now also be able to orchestrate UI and share data context with the world’s biggest financial data providers, including Eikon and Bloomberg.

Adding new clients demonstrates that the interop firm’s value proposition is valuable beyond wealth management and can easily extend into new markets.

As a result of the Glue42 Desktop implementation, traders at the U.S. employee owned hedge fund with approximately $2.24 billion in assets under management were able to simplify their desktop and increase their productivity by creating streamlined workspaces and automating previously manual operations. Furthermore, re-use of existing legacy systems meant that there was no need for the fund’s developers to re-write existing apps or purchase new apps.

The sports betting company can now help its users make more accurate predictions of soccer matches globally at a much faster pace. Through an integrated dashboard, consultants can zone in on pre-match and live games, and provide related information via contextualized screens.

“Technology is at the heart of each of these businesses,” said James Wooster, COO, Glue42. “They required dynamic technology that evolves with their markets and future technology stack, whilst allowing full utilisation of their existing technology assets. Going forward, our clients can expect deeper integration capabilities and a broader set of productivity functionality. At the same time, we will also bring the benefits of desktop interoperability to other industries and geographies, starting with Asia Pacific right now.”

“The Glue42 desktop application integration platform will help us underpin the next generation of financial desktops in Asia Pacific,” said Andy Robertson, Chief Innovation Officer at Chelmer. “We found it to be the most advanced desktop integration platform available to date and are confident that it will help us deliver simple and intuitive user experiences to our clients’ desktops.”

 

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Stakelogic and iSoftBet Sign Content Distribution Partnership

George Miller

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Stakelogic and iSoftBet Sign Content Distribution Partnership
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Stakelogic, one of the hottest online slot developers in the market, has joined forces with iSoftBet to expand the distribution of its content into newly regulated markets and across more operators than ever.

Under the partnership, Stakelogic’s chart-topping slots will be available to a host of global operators powered by iSoftBet in markets such as the UK, Romania, and Portugal. This includes titles like Flappers, The Expendables Megaways and Rambo.

Stakelogic’s full suite of titles will be delivered to operators via iSoftBet’s powerful Game Aggregation Platform (GAP), with its partners, such as NetBet, able to access new releases as soon as they launch.

iSoftBet’s GAP platform is one of the most dynamic and flexible on the market. With a single integration, GAP has enabled the world’s largest national and international brands to rapidly access the latest regulated markets. It comes complete with iSoftBet’s proprietary portfolio of more than 150 best-performing titles, more than 8,000 games from 70 of the industry’s leading game suppliers, and a comprehensive selection of the best-of-breed live casino, scratch card, and virtual games – alongside a suite of engagement solutions and gamification tools such as iNgame in order to engage and motivate players in a creative way.

Stakelogic has built a reputation for developing online slot and casino games based on entertaining themes and that combine stunning design with complex math and state of the art mechanics.

Stephan van den Oetelaar, CEO of Stakelogic, said: “iSoftBet is exactly what we look for in a distribution partner, combining a state-of-the-art platform with a network of prestigious operators targeting regulated markets around the world.

“This partnership will further expand our reach among operators and players, and will be a tremendous success for both Stakelogic and iSoftBet and its partners.”

Michael Probert, Chief Commercial Officer at iSoftBet, said: “We offer online casinos rapid, one-time integration to more than 70 of the industry’s leading online and mobile game software providers, and Stakelogic’s games will make a great addition to our outstanding GAP platform that offers our customers truly world-class content.”

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Baltics

Leander lines up Optibet agreement

George Miller

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Leander lines up Optibet agreement
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Leander to supply gaming content to Baltics operator

Independent gaming company Leander is very pleased to announce it has signed a deal to launch its games portfolio with Baltic and Nordic-facing Optibet.

Under the terms of the new agreement, Leander’s proprietary and third-party content will now become available to players across all of the Enlabs-owned Optibet’s regional sites.

Games include Leander’s very own hits Ave Caesar, Kraken and Wild West Zone, the latter featuring Leander’s innovative concept ‘Dynamic Ways’, together with the company’s latest release, Mad Monsters.

Steven Matsell, CEO at Leander Games, said he was delighted that Leander’s wide selection of games will now be available to Optibet’s clients.

“Our own games portfolio and that of our partners gives our clients the best selection of games from which to choose. We are always happy to be adding new names to our network and it is great that our content will now get even wider distribution with Optibet in the key region of the Baltics and the Nordics”, he said.

Optibet is a leading operator in the region with operations in Estonia, Latvia and Lithuania as well as further afield in the Nordics and emerging markets such as Peru and Chile.

Christopher Davis, Head of Gaming at Enlabs, said: “We are very excited to be adding the Leander games portfolio to our offering. The localised nature of each Leander offering is ideally suited to Enlabs multi-country approach in one of the fastest-growing online gaming regions in Europe.”

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Cryptocurrency

Cloudbet rides zero margin, cashback into Paris for French Open fan engagement

George Miller

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Cloudbet rides zero margin, cashback into Paris for French Open fan engagement
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Cloudbet, the leading crypto sportsbook and casino operator, has extended its popular zero-margin odds campaign for the forthcoming French Open tennis which gets underway this weekend at Roland Garros, Paris, where Rafael Nadal and Simona Halep start as firm favourites.

With tennis tournaments being played behind closed doors, or in front of sparse socially-distanced crowds, fan engagement has seldom been more important in connecting tennis fans to the live action they love, above all in-play. To which end, Cloudbet is upping the ante with its No Love Lost cashback offer, which returns players’ stakes up to $200 per customer on single pre-match winner bets, if any losing selection drops a set 6-0 in defeat.

Moreover, Cloudbet’s state-of-the-art blockchain technology will continue to deliver commission-free prices to customers on selected men’s and women’s matches throughout the French Open fortnight. Zero commission will apply to Match Winner, Game Handicap and Total Games markets – available both pre-match and in-play – thereby ensuring industry-leading prices for customers looking to maximise their winnings on this year’s final Grand Slam. These designated margin-free matches offer the best bitcoin odds to every Cloudbet customer up to a maximum $1,000 win.

It’s just the latest key differentiator from Cloudbet, which continues to leverage its unparalleled crypto credentials to now deliver the best French Open odds in the sportsbook world. This authentic and provable advantage generated sizeable spikes in turnover at the recent US Open and represents a welcome break from a progressively homogenised marketplace, dominated by token offers or misleading low-liquidity odds boosts that have created a race to the bottom for global operators.

Instead, Cloudbet’s sportsbook is leveraging the blockchain technology that drives its operations, creating substantial savings by sidestepping the impediments faced by fiat operators around payment-processing fees, charge-backs and slower transaction times. Cloudbet then shares these savings with its burgeoning crypto community by reducing or removing the margin it normally charges on sports events.

Cloudbet customers will also benefit from high-definition streaming on featured French Open matches, including live data from all games that provides more entertaining content and statistics for enhanced fan engagement. These low-latency streams ensure that live pictures keep pace with the live scoring data, so that the viewing and betting experience remain seamless across every match.

This promotion around French Open bitcoin betting is an organic extension of the operator’s ongoing “best odds” campaign which typically features margins as low as 2% across a wide range of sports. Away from cornerstone sports, like soccer and basketball, Cloudbet is preparing to see a spike in in-play tennis this week. Here, low-latency data feeds (from a combination of the best industry suppliers) ensure accurate pricing and minimal market suspensions, providing an effortless user experience from the best bitcoin sportsbook.

A Cloudbet spokesperson said: “After some impressive turnover and retention figures at the US Open earlier this month, the benefits of our zero-margin campaigns across marquee events are now as predictable as they are palpable. However, this is no time to rest on our laurels or simply repeat the feat. Which is why, at Cloudbet, we’re extending the offer in tandem with an attainable money-back offer that tracks tennis players’ potential for losing sets to love on the stamina-sapping clay, where breaking serve and momentum swings are commonplace.

“It’s all part of our wider community-driven ethos at Cloudbet. We want to foster an engaged group of customers, who are having fun not only with betting, but also benefiting from credible customised offers, engaging statistical data and streaming services that elevate their overall experience.”

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