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Tabcorp and the NFL partner to bring NFL action and experiences to Australian fans

George Miller

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Tabcorp and the NFL partner to bring NFL action and experiences to Australian fans
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Tabcorp and the NFL have established a ground-breaking partnership earlier this month to bring NFL programming and experiences to NFL fans in Australia.

As part of the multi-year agreement, TAB will be the exclusive Official Wagering Partner of the NFL in Australia. The partnership combines TAB’s position as Australia’s biggest and best-known multi-channel wagering brand with the NFL’s position as the premier global sporting brand.

The partnership also enables Tabcorp to create unique NFL content and experiences for Australian fans across its digital platforms and venues. In addition, TAB and the NFL will combine to promote the NFL’s official Pick’em free-to-play football game. The game will provide NFL fans in Australia the chance to win weekly prizes, as well as a grand prize trip to the Pro Bowl. Fans can visit nflpickem.com.au to participate in the game.

Further, Tabcorp and Sky Channel will bring the NFL Network and six hours of NFL RedZone programming (Monday mornings Australian time) to Australian fans across its commercial network of more than 4,400 pubs, clubs and TAB agencies.

In addition to this, Sky will broadcast one game every Monday morning (Australian time) of the NFL season. The NFL rights allow Sky to complement its unrivalled racing coverage with US sports content, enhancing its offering for Tabcorp’s network of wagering venues.

Tabcorp Managing Director Wagering & Media Adam Rytenskild said: “We are proud to bring Australians NFL action to enhance our existing sports offering to customers and venues and complement Sky’s unrivalled coverage of Australian and international racing. Our goal is to support the growing appetite for the NFL in Australia. This gives fans more value in line with our strategy of using our assets to create unique experiences for customers.”

“We are looking forward to working with Tabcorp, the leading operator in Australia,” said Christopher Halpin, NFL Executive Vice President and Chief Strategy & Growth Officer. “We are excited about our growing popularity in Australia and this partnership will help further serve our fans there.”

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Australia

Jumbo: Lotterywest white-label website operational

George Miller

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Jumbo: Lotterywest white-label website operational
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Jumbo Interactive Limited (Jumbo) is pleased to announce that the Lotterywest white-label website www.oz.lotterywest.com is now live and fully operational, within the timeframe anticipated when Jumbo announced the Lotterywest Agreement to the ASX on 13 November 2020.

Under this Agreement, Jumbo will provide its online software platform and services to Lotterywest for up to the next 10 years, and has agreed to transition its WA customers to Lotterywest. Jumbo has also ceased sales of Tabcorp products to its WA customers from 21 December 2020, consistent with the terms of Jumbo’s 10-year agreements with Tabcorp, first announced on 29 June 2020.

“We’re very pleased to have delivered this project within the scheduled timeframe”, said Mr Mike Veverka, CEO of Jumbo.

“The successful completion was the result of the excellent working relationship between the Lotterywest and Jumbo project teams who were both focused on ensuring an uninterrupted firstclass customer experience”, he said.

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Australia

SQID Enters into Letter of Intent to Acquire 50% of ICON Esports

Niji Narayan

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SQID Enters into Letter of Intent to Acquire 50% of ICON Esports
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SQID Technologies Limited has entered into a letter of intent (LOI) to acquire 50% of ICON Esports Pty Ltd.

SQID has agreed to invest AUD 2,250,000 for a 50% equity interest (on a fully-diluted basis) in ICON. The investment is expected to be used to expand the sales and business development activity and to support growth.

Upon completion of the transaction, SQID intends to integrate its payment platform into the ICON platform forming a single unified solution for payments and marketing campaigns. SQID has an existing solution of APIs and software plugins for mobile applications and upon completion of the transaction, expects a relatively simple integration between the two platforms.

Pursuant to the LOI, in recognition of the management time and cost commitment with respect to the transaction, ICON has granted SQID a period of exclusivity for two months from the date of the LOI. In addition, upon completion of the Transaction, it is expected that two nominees from SQID and two nominees from ICON will comprise the board of directors of ICON.

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Australia

Liquor Licence Approved for Resort at Crown’s Barangaroo Casino

George Miller

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Liquor Licence Approved for Resort at Crown's Barangaroo Casino
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The NSW Independent Liquor & Gaming Authority has approved an interim liquor licence for the resort at Crown’s Barangaroo casino.

ILGA chair Philip Crawford said the Authority is considering a further two liquor licences for other non-gaming areas of the casino, with a final decision expected within the week.

The licence issued today will allow Crown to serve alcohol at the Crown Sydney resort, which includes a number of bar areas. The additional licence applications still to be determined apply to two restaurants at Crown Sydney.

Last month ILGA decided against approving a range of regulatory items related to the casino’s gaming activities prior to the release of the Bergin Inquiry’s findings in February 2021.

At the time, ILGA agreed to work with Crown Resorts to enable opening this month of all non-gaming areas including accommodation, restaurants, bars and entertainment areas.

ILGA’s position on Crown Sydney’s gaming operations has not changed.

The licence issued today has been issued on an interim basis, with an end date of 30 April 2021.

This will enable ILGA to consider any suitability concerns arising from the Bergin Inquiry following the handing down of the report due early next year, before making a further decision regarding an extension to the licence.

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