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Greentube integrates slots with 888casino

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Greentube extends 888casino partnership to Italy
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Greentube, the NOVOMATIC Interactive division, has strengthened its presence in the UK after launching a selection of its premium games with one of the world’s most popular online gaming companies, 888.

Greentube has gained significant momentum in the UK over the last year, building on the success of the land-based business by securing several key partnerships with major domestic brands. Its online adaptions of popular land-based titles, in addition to its recent releases, are now available through 888’s casino and bingo products and are set to go live soon across the operator’s rapidly growing multivendor platform. Classic games such as Book of Ra™ deluxe, Lucky Lady´s Charm™ deluxe, Sizzling Hot™ deluxe and Reel King™ have already been made available, highlighting 888’s ability to integrate new technologies and suppliers for its players.

888 has quickly gone from being an early pioneer to a leading operator with a strong international footprint, and this new partnership will allow it to continue integrating both the freshest technologies and highest quality gaming content.

Michael Bauer, CFO/CGO at Greentube, commented: “Adding 888 to our network of operators underscores the strong performance of our games in the UK – a market where our expertise, bolstered by NOVOMATIC’s reputation in the land-based arena, separates us from the crowd. 888’s presence on the global stage will also serve as a strategic advantage as we continue to grow our footprint in new territories and expand our distribution network with industry leaders.”

Guy Cohen, SVP of B2C at 888: “Greentube not only offers an impressive interactive offering, but also expertise of the UK market which made this partnership seamless throughout the integration process. We look forward to launching Greentube’s portfolio across our international platforms where we are confident its engaging and innovative titles will continue to deliver great results.”

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Betsoft Gaming Signs Partnership Deal with Simsino

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Betsoft Gaming has signed a partnership deal with Simsino, iGG’s newly launched casino brand.

The MGA licenced casino – simsino.com – will host Betsoft’s portfolio of table games and award-winning slots. Latest releases Alkemor’s Elements and the anime themed Kensei Blades, alongside classic hits The Slotfather and Weekend in Vegas are already available to play.

In order to further enhance gameplay, Betsoft launched its first promotional product, Take the Prize, earlier this year. The promotional tool will significantly add to the overall player experience by offering a random fortune wheel with cash prizes or bonuses in any of Betsoft’s qualifying games throughout any promotion.

Simsino has been designed to appeal to a younger player base looking for exciting promotions and fast, immersive gameplay. A generous Welcome Bonus and a unique “Simsino Cashback” feature are available as part of the Simsino loyalty programme. Furthermore, the easy-to-navigate site offers a streamlined user experience to take players straight to the games and promotions they want.

Anna Mackney, Head of Account Management at Betsoft Gaming, said: “We are delighted to be partnering with Simsino as they are a young and innovative brand. Betsoft has a diverse portfolio which appeals across many demographics and we anticipate a successful relationship with Simsino.”

John Foster, Head of Games & Aggregation Manager, iGG WhiteLabels, said: “Great content is a significant driver of customer traffic and so a provider of Betsoft’s calibre is essential for simsino.com and other iGG WhiteLabels. We look forward to seeing this partnership enhance players’ engagement with the brand.”

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Entain Appoints Rahul Welde as Independent Non-Executive Director

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Entain plc, the leading global sports betting, gaming and interactive entertainment group, announced the appointment of Rahul Welde as an independent Non-Executive Director. The appointment will take effect from 1 July 2022.

Rahul was most recently Executive Vice President of Global Digital Transformation at Unilever plc where he drove digital strategies for the Unilever brands. He is an Indian national and brings over 30 years’ experience in the global fast-moving consumer goods sector. On appointment, Rahul will become a member of the ESG (Environmental, Social and Governance) Committee.

“On behalf of the Board, I am delighted to welcome Rahul to Entain. Rahul brings with him exceptional knowledge of customer experience excellence, ecommerce and digital transformation. I am confident that his skills and expertise will further enhance the Board’s ability to support and oversee the delivery of our strategy,” Barry Gibson, Chairman of Entain, said.

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EM Group Joins Dutch Online Gambling Association

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The Dutch Online Gambling Association (NOGA) has welcomed EM Group as the newest member of the trade association.

The move comes as NOGA works to unite industry figures “under one flag” and to represent the industry’s collective interests as a whole.

The organisation has laid out some of its primary objectives, with two major goals being guarantees of consumer protection and the advocation of responsible gambling. NOGA hopes to achieve these through forging new partnerships and alliances with other key industry figures.

NOGA Director Peter-Paul de Goeij says the partnership has given NOGA a major boost, and that “EM Group also endorses NOGA’s core values ​​and objectives, and helps to achieve and defend them.”

He went on to describe how EM Group’s 15 years of international experience “is a great added value for us, and it also offers a wealth of additional expertise and experience that can only benefit the members of NOGA and the wider industry.”

EM Group MD Kees-Jan Avis said: “From EM Group we are very pleased to be part of the NOGA family.”

In describing NOGA and EM Group’s common goals, he said: “Think, for example, of the objectives and core values ​​with regard to the integrity and social responsibility of the sector.

“NOGA also endorses this and that is why we enter into the collaboration with great conviction and confidence. Our goal is to make a joint contribution to the online gambling market in the Netherlands and beyond.”

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