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Greentube integrates slots with 888casino

George Miller

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Greentube integrates slots with 888casino
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Greentube, the NOVOMATIC Interactive division, has strengthened its presence in the UK after launching a selection of its premium games with one of the world’s most popular online gaming companies, 888.

Greentube has gained significant momentum in the UK over the last year, building on the success of the land-based business by securing several key partnerships with major domestic brands. Its online adaptions of popular land-based titles, in addition to its recent releases, are now available through 888’s casino and bingo products and are set to go live soon across the operator’s rapidly growing multivendor platform. Classic games such as Book of Ra™ deluxe, Lucky Lady´s Charm™ deluxe, Sizzling Hot™ deluxe and Reel King™ have already been made available, highlighting 888’s ability to integrate new technologies and suppliers for its players.

888 has quickly gone from being an early pioneer to a leading operator with a strong international footprint, and this new partnership will allow it to continue integrating both the freshest technologies and highest quality gaming content.

Michael Bauer, CFO/CGO at Greentube, commented: “Adding 888 to our network of operators underscores the strong performance of our games in the UK – a market where our expertise, bolstered by NOVOMATIC’s reputation in the land-based arena, separates us from the crowd. 888’s presence on the global stage will also serve as a strategic advantage as we continue to grow our footprint in new territories and expand our distribution network with industry leaders.”

Guy Cohen, SVP of B2C at 888: “Greentube not only offers an impressive interactive offering, but also expertise of the UK market which made this partnership seamless throughout the integration process. We look forward to launching Greentube’s portfolio across our international platforms where we are confident its engaging and innovative titles will continue to deliver great results.”

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EGBA Warns Spanish Proposals are Counterproductive

Niji Narayan

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EGBA Warns Spanish Proposals are Counterproductive
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The European Gaming and Betting Association (EGBA) has cautioned that the new ad restrictions in Spain could lead to an increase in illegal gambling, as well as a detrimental impact on the football clubs in the country.

Proposals by the Ministry of Consumer Affairs will see online gambling ads only allowed between 1 am-5 am, with no exceptions for sporting events, a complete ban on gambling sponsorship of sports uniforms, kits and stadiums, and a ban on welcome bonuses.

The state-involved lotteries of the world, which account for 65% of the revenue from the gambling industry, will be exempt from the key elements.

The government is scheduled to finalise the regulations in Autumn this year, with a three-month transition period for gaming firms to adapt to the law changes.

EGBA secretary general Maarten Haijer has explained: “Advertising has a crucial role to play in informing consumers which websites are regulated, and which are not. The near absolute advertising ban proposed in Spain will deprive Spanish players of any information where they can play in a safe and secure environment.”

The EGBA claims that unregulated gambling in Spain is already a problem, with 414 unregulated sites blocked in April-May alone this year by the country’s gambling authority.

The proposals will also have a negative impact on 41 of 42 football clubs in La Liga, which currently reel from COVID-19’s financial impact, costing them up to €80 million in lost advertising revenues.

“This is highly counterproductive and we urge the Spanish authorities to reconsider the proposals, and focus instead on strict regulation of the contents of advertising,” Haijer stated.

“We fully agree that advertising should be responsible, both in terms of content and design, and that is why we recently published a code of conduct on responsible advertising.

“The code offers practical ways in which gambling advertising can be conducted in a socially responsible way and as a conduit for informing citizens about important consumer protection measures, such as age restrictions and safer gambling tools.

“Finally, exempting state-involved lotteries, which account for two thirds of Spain’s gambling market, from the restrictions is unjustified, protectionist and discriminatory.”

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Industry News

Stakelogic Partners with Microgaming

Niji Narayan

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Stakelogic Partners with Microgaming
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Popular online slot developer Stakelogic has entered into a premium partnership deal with Microgaming. As per the deal, the developer’s full portfolio of premium slots will be launched on Microgaming’s content aggregation platform.

Stakelogic’s games will join a wealth of uniquely diverse and premium content available on Microgaming’s platform, provided by the supplier’s diverse roster of exclusive independent studios and content partners, which are able to access hundreds of online gaming brands in over 20 regulated markets.

“We are thrilled to announce our premium partnership with Microgaming, which will see Stakelogic’s content distributed on their content aggregation platform! The agreement is testament to our quality slot offering and will elevate our reach with Microgaming customers in regulated markets. The future looks bright for Stakelogic and upcoming operators choosing our content,” Salvatore Marino, Sales Director at Stakelogic, said.

“We are delighted to collaborate with Stakelogic in a deal that will see their high-quality slots, which perform especially well in key European markets, added to our growing, diverse casino portfolio. Throughout 2020, Microgaming has significantly expanded its network of talented content partners to include the likes of Stakelogic, enabling us to diversify our offering to provide our customers with even greater choice,” Leon Thomas, Commercial Director at Microgaming, said.

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Industry News

Stoiximan and Betano rebrand as Kaizen Gaming

Niji Narayan

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Stoiximan and Betano rebrand as Kaizen Gaming
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The group behind operators Stoiximan and Betano has rebranded as Kaizen Gaming. The group said that the name change reflects the “kaizen” business philosophy which focuses on continuous improvement throughout an organisation.

The new corporate identity comes seven years after Stoiximan was founded, with the Kaizen umbrella to oversee the Stoiximan brand in Greece and Cyrprus, as well as Betano in Germany, Portugal, Romania and Brazil.

“This is a big day for us and our people. Κaizen underlines the company’s overall philosophy and unites our course to date with the elements that will mark our future steps: People, Technology, Entertainment, Responsibility, Extroversion, Commitment and Contribution,” George Daskalakis, co-founder and chief executive of Kaizen, said.

“We aim to continue in the same way in which we set off, creating ‘made in Greece’ innovation that competes vigorously in the international environment, while maintaining our passion about constantly improving our products and services in order to provide a best in class customer experience,” George Daskalakis added.

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