Connect with us
SIS

Press Releases

Bacta app wins industry praise at Autumn Coin-Op Show

George Miller

Published

on

Bacta app wins industry praise at Autumn Coin-Op Show
Bacta's Robert Gibb (R) with John Rozek, Financial Compliance Director at Game Payment Technology
Reading Time: 2 minutes

 

‘Two days of demonstrations, discussions and genuine interest from all sectors of the business’ is how Greg Wood, who represents bacta along with Quentin Stott and Robert Gibb on the board of Game Payment Technology, described the company’s action packed debut at the recent Autumn Coin-Op Show (ACOS). The joint venture in which UK trade association, bacta owns 51 percent of the specially established company, took to the floor to physically demonstrate the huge progress made developing the industry’s cashless payments app, since bacta’s National Council authorised its development at the end of June.

The system which was born out of bacta’s Cashless Committee headed up by Greg Wood, comprises an app which uses Near Field Communication (NFC) to transfer money from the players’ digital wallet and on to the gaming machine: thereafter winnings go straight back onto the phone. The payment system architecture is highly sophisticated and robust, featuring secure end-to-end encryption. The process also enables the inclusion of important social responsibility messaging.

“The progress has been phenomenal as was the feedback we received at ACOS” confirmed Wood. He continued: “Polar Moment, our partners in the JV, have huge experience supplying systems to brands including Marks & Spencer and Shell, and they were blown away by the level of interest and the appetite that exists for a cashless app for both digital and analogue, both of which we demonstrated at the show. While the majority of stand visitors were bacta Division 2 members who brought their PubCo customers along, a significant number of Adult Gaming Centre operators in attendance expressed a keen interest. We also had long discussions with both the Gambling Commission and Depratment for Digital, Culture, Media and Sport. From a social responsibility perspective the app delivers much more control than cash and we are implementing important social responsibility features which will allow the player to restrict their gaming exposure. These are important features of the app which we are developing in partnership with bacta members who, after all, are the stakeholders in this business and like both myself and Quentin live the industry with hands-on experience of operating and creating machines.”

“Not only have we taken into account the social responsibility requirements of the Gambling Commission but also the compliance requirements of the Financial Conduct Authority, payment processors and the banks all of whom require cashless app developers to pass compliance testing and ensure they have the correct processes in place. The team at Polar Moment, led by Compliance Director, John Rozek is vastly experienced in this highly specialist area and have been able to provide both the skill and knowledge necessary to make this process seem effortless.”

Wood is confident following what was a really strong debut showing. He said: “The feedback has been incredibly positive with a number of influential operators wanting to sign-up straight away and I should add that we’ve even fielded strong interest from industry sectors based outside of the UK which augurs well. The conversations that we had at ACOS show that the industry wants a bacta solution to cashless and it is absolutely clear that the bacta name and brand carries a lot of influence and trust with all sectors of the industry.”

Advertisement
Kasynos.Online

Latest News

The Key to Stronger Partnerships and Offer Extension: MaxBill’s Solution for Gaming

George Miller

Published

on

The Key to Stronger Partnerships and Offer Extension: MaxBill’s Solution for Gaming
Reading Time: < 1 minute

 

MaxBill is excited to announce the release of a new whitepaper, dedicated to revealing the company’s vision for driving gaming businesses to further success. We are confident, that the recent years’ rapid expansion of the industry should be supported by the operational changes across all levels. To grow smoothly and organically, each company needs to have a strong back-end, that will ensure its scalability.

The whitepaper covers the main aspects of the essential functionality of the modern cloud-based partner management and billing solution for gaming. It goes into detail about the advantages of the process automation in a revenue calculation, shortening the invoicing cycle and creating better reporting and mutual settlements transparency for any number of contracts. We also included the segment on the importance of the 4 eyes principle and teased the new forecasting module, that has been developed specifically for gaming providers.

MaxBill understands the uncertainty that surrounds the integration of the new system in large enterprises, that is why we made sure to provide opinions of major gaming companies that already use our customized approach to billing and partner management. Two gaming giants, 888 and NetEnt, have been collaborating with MaxBill for a long time now. Their testimony reveals how switching to the single-platform system has helped them to create a better business environment and grow sustainably.

Continue Reading

Latest News

Into the wild with Endorphina’s Buffalo 50

George Miller

Published

on

Into the wild with Endorphina’s Buffalo 50
Reading Time: 2 minutes

 

Imagine an enormous stretch of fields blending in with the deep valleys, horizons, waterfalls, and ancient giant sequoias. A place where beauty meets risks and where danger meets serenity.

Welcome to Endorphina’s slot taking place in the wild – Buffalo 50.

The American bison, often called buffalo, used to roam the plains – the golden land in the middle of North America.
But these buffalos aren’t the only ones that players can meet there. If they travel a bit deeper, they will meet the noble wolves, the proud eagles, and the very fast cougars.
The typical clear and fiery sky of the Yosemite Valley goes beyond anyone’s imagination. It’s not just a valley, but a shrine to human foresight. It came with no surprise that such a beautiful piece of American wildlife would inspire Endorphina’s developing and designing team for a new adventurous slot game.

Buffalo 50 is a 5-reel, 4-row, 50 paylines slot with stacked wilds and a free spins feature. The North American Buffalo symbolizes courage and stability – a perfect combination players are looking for in the games. That’s why the buffalo is a wild symbol that substitutes for all symbols, except for the scatter. The golden coin is also a scatter symbol. 3 scatters will win players 5 free spins with stacked wilds. Free spins can be retriggered, so players have to make sure to pay attention!
As always, the players have the chance to double their win up to 10 times, because Buffalo 50 also includes a classic Risk Game. The classic feature, that they come across in every game from Endorphina never fails to disappoint.

The Head of Account Management Gretta Kochkonyan has shared some insights on the new release:
“The plains and the animals which inhabit it has been an inspiration for all sorts of artists for a very long time. Our talented team could not miss the chance to bring together the magnificent scenery and heartening atmosphere of this place. Buffalo 50 has already been pre-released for a limited number of operators. The pre-release is a great advantage for the casinos since Endorphina’s fans can come and experience the new game a week before the actual release. The game has already proven itself to be a fabulous addition for the casinos and players.”

Buffalo 50 is the last game release in September by Endorphina. But autumn has only just begun, so there is no doubt that such a creative and prolific provider would delight us with even more legendary slots in the upcoming months.

Continue Reading

Asia

Adverty appoints The Scale Factory to drive commercialization in Asia Pacific

George Miller

Published

on

Adverty appoints The Scale Factory to drive commercialization in Asia Pacific
Reading Time: 2 minutes

 

Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialization in Asia Pacific by bringing Adverty’s seamless in-game advertising solution to brands and media agencies in the region.

Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces a new partnership with Singapore-based The Scale Factory to drive the commercialization and go-to-market strategies for Adverty’s seamless in-game advertising solution in the APAC-region.

The Scale Factory, founded and led by Lars Bjoerge, former APAC EVP for Omnicom Group TBWA and Pierre Martenson, former Head of International Expansion for Tapad, will spearhead Adverty’s footprint in Asia by establishing a growth vision, implementing go-to-market strategies and taking on the commercial leadership by directly bringing Adverty’s seamless in-game advertising solution to brands, media agencies and other stakeholders in the region.

“We absolutely love what Adverty is doing to disrupt in-game advertising. With current in-game ad solutions, we are seeing more and more users reject brands that interrupt, and in some cases even destroy the gaming experience. Adverty has solved this elegantly by enabling brands to be present alongside gamers in this extremely valuable and rapidly growing consumer segment. We are thrilled to start building Adverty’s footprint across APAC”, says Lars Bjoerge, founder and Managing Partner at The Scale Factory.

Adverty’s industry-leading in-game advertising platform was awarded the IAB UK and IAB Sweden Gold Standard certificates in 2018 and 2020 respectively and enables access to all major programmatic buy-side platforms through partnerships with PubMatic, Smaato and BidSwitch. The company recently invented and announced a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay, alongside its current In-Play™ format, which allows brands to take over billboards and other virtual outdoor sites within games.

“The future of gaming is mobile, and in APAC the future is now. With an estimated number of gamers exceeding 1.5 billion people, soon crossing $100 billion in revenues, we see APAC as an integral part of our expansion in the coming years. We have had the pleasure of following the team behind The Scale Factory for quite some time and have been deeply impressed by their very hands-on approach. We are confident that we will achieve amazing things together”, explains Niklas Bakos, founder and CEO of Adverty.

The partnership is commencing on October 1st and will be rolled out in the region during Q4.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.

Kasynos.Online