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SIS appoints Ian Baynes as Commercial Director

George Miller

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SIS appoints Ian Baynes as Commercial Director
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Leading multi-channel supplier SIS (Sports Information Services) has appointed Ian Baynes as its new Commercial Director to further drive the company’s international expansion strategy.

Baynes has held several key senior international roles and has a wealth of experience in managing and developing large international sales teams in multiple vertical markets.

He previously worked in the betting and gaming industry, formerly holding the position of Regional Vice President EMEA at IGT and joins the 24/7 Live Channels supplier from digital marketing agency Fluid Ads where he was Global Commercial Director.

In his new role, Baynes will be responsible for SIS’s Sales function, tasked with increasing the company’s international penetration and commercial revenues, as well as maximising opportunities with existing customers.

Richard Ames, CEO of SIS, said: “I am delighted to welcome Ian to the team and look forward to working with him.

“The business has made great progress in the last 18 months, in expanding into new territories and online, and Ian’s international sales experience will only help us enhance our efforts in new markets over the next few years.”

Ian Baynes, SIS Commercial Director, said: “I’m thrilled to have joined SIS. It’s an exciting period for the business as new products such as the 24/7 Live Channels and Competitive Gaming gain traction with operators across the globe.

“I’m looking forward to helping the company achieve its ambitious plans in extending its presence across the world, as well as supporting our existing operator partners to continue to drive their betting revenues.”

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Playzido Signs Distribution Deal With Playtech

Niji Narayan

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Playzido Signs Distribution Deal With Playtech
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Playzido has entered into a distribution deal with Playtech. The deal will enable Playzido to deliver games through the Playtech Games Marketplace.

“Playzido is hugely proud to be working in partnership with Playtech, undeniably one of the world’s leading online gaming brands. The deal will accelerate our reach into strategic key markets and will enable us to distribute our innovative portfolio of games to new audiences. We look forward to a building a long and successful relationship together,” Stuart Banks, Managing Director of Playzido, said.

“We’re delighted to welcome Playzido to the Playtech Games Marketplace. Playzido offers an extensive and innovative games range that will add a further point of differentiation to our platform, and which we know can appeal to licensees and their players in several key markets. This agreement will enable Playtech to further enhance the selection offered via Marketplace and allow Playzido to reach a whole new audience in regulated markets internationally,” James Frendo, Director of Casino at Playtech, said.

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Playtech Launches Live Deal or No Deal – The Big Draw

Niji Narayan

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Playtech Launches Live Deal or No Deal – The Big Draw
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Gambling technology company Playtech has launched its new game “Live Deal or No Deal – The Big Draw.” This bouncing ball game is based on the iconic TV gameshow, Deal or No Deal.

“We’re delighted to be bringing the excitement of one of TV’s most enduring formats to Live. With the addition of the mini draw side game, allowing players to buy multiple tickets with up 6 points of decision making during the game, whether it be to buy more balls or take the bankers offer, Live Deal or No Deal – The Big Draw brings the player a new level of engagement and strategical involvement. For many players, Live play is as much about the experience as it is about gambling, and we’ve seen a growing trend towards gameshow-style formats – which is why we’re so confident Live Deal or No Deal will definitely be a big draw,” Edo Haitin, MD of Playtech Live Casino, said.

“We’re thrilled to be extending our partnership with Playtech through the launch of Live Deal or No Deal – The Big Draw. The in-studio presentation is fantastic and, with the combination of a proven format and innovative elements such as the mini draw, we believe it offers something genuinely unique and entertaining for Live players which aligns with the brand,” Lex Scott, Head of Business Development for Banijay Brands, said.

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888 Holdings Names Jonathan Mendelsohn as its New Chairman

Niji Narayan

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888 Holdings Names Jonathan Mendelsohn as its New Chairman
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Online gambling firm 888 Holdings has named British lobbyist Jonathan Mendelsohn as its next chairman, replacing former chief executive and current chair Brian Mattingley. Mendelsohn will take over the role after Mattingley’s departure at the next annual general meeting in May 2021.

The FTSE-250 firm appointed Mendelsohn as its non-executive director as well, 888 Holdings said, adding that he also joined the board’s remuneration and audit committee.

Mendelsohn is having more than 20 years of industry experience. He previously co-founded Oakvale Capital, which is a leading M&A and strategic advisory boutique focusing on the gaming, gambling and sports sectors.

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