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Top of the League: Freebets.com Scoop Best Sports Betting Affiliate 2019

George Miller

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Top of the League: Freebets.com Scoop Best Sports Betting Affiliate 2019
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Freebets.com pick up Best Sports Betting Affiliate 2019 at the Southern European Gaming Awards

Freebets.com has capped off a successful year by picking up the Best Sports Betting Affiliate award at the 2019 Southern European Gaming Awards.

The award, which was picked up by XLMedia, the group behind Freebets.com was selected from five of the best affiliates on the continent, and collected at November’s European Gaming Congress in Milan. Hundreds of experts flocked to discuss the industry’s burning questions, with XLMedia beating big names including Oddschecker and Better Collective to the award, thanks largely to their increasing presence in the sports betting world.

Over the past year Freebets.com has brought customers exclusive betting offers from major brands, combining them with tips and odds, as well as partnering with key influencers across sport, including horse racing legend Peter Scudamore.

What’s more, they’ve continued to be groundbreaking thanks to their partnership with BetRadar, which has allowed Freebets.com to deliver personalized content in real-time. This has not only given punters the opportunity to make more informed betting decisions, but also allow the brand to analyze and track user behaviour.

Freebets.com and XLMedia will continue to develop and expand this strategy across 2020 in order to continue the success of this year and create an even better betting experience for their punters.

Stuart Simms, XLMedia PLC Group CEO said, “It means a lot to be recognized by the industry’s standard-setters again. This award serves as another validation of our stellar reputation in the industry and proves just how exceptional our marketing and technology are.”

“Of course, none of that would be possible without the talented XLMedia team. I’m incredibly proud of our sports team and all the supporting departments that were involved in making it happen – from R&D and product to marketing and operations.”

“We have many exciting plans for 2020 already in the pipeline, and we can’t wait to bring them to you.”

Affiliate Industry

PartnerMatrix helps clients leverage real-time data via new API development

George Miller

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PartnerMatrix helps clients leverage real-time data via new API development
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PartnerMatrix introduces new API development which helps casino and betting websites to have a better understanding of their affiliate marketing programs. The real-time data API feature allows Affiliate Managers to track users’ actions in real-time, without delay or inaccuracy, view instant reports and access full users’ history and flow.

PartnerMatrix’s API based solution provides transparent and instant data both for operators and affiliates, helps build trustworthy relationships, discourages possible frauds, and improves the day-to-day operations. The first client to leverage the new feature is Prisma Gaming, which is set to integrate it across its B2C brands and clients.

The API integration gives gaming operators a better understanding of the results of their campaigns. The real-time data supplies a wealth of information which helps Affiliate Managers in making well-informed decisions about their ongoing promotional activities. Operators can quickly decide if they should continue promotion, invest more in a campaign, or end it if the results aren’t rising to the expectations.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Currently, affiliate software providers offer reports via FTP integrations on both operator and affiliate side. However, it can take up to one day to receive the data results. PartnerMatrix’s API integration allows instant reporting, which can lead to more transparency, trust and cooperation between iGaming affiliates and operators.”

Part of EveryMatrix Group, PartnerMatrix was created under the vision of one system to reach millions of players, currently catering to over 100 casino and betting operators, including Dafabet, Nextbet, Gigapotti, MaxBet, ShangriLa or TotoGaming, with 24 new clients joining in the last 12 months.

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Affiliate Industry

XLMEDIA to Offload Finnish Casino Assets

Niji Narayan

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XLMEDIA to Offload Finnish Casino Assets
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Publishing firm XLMedia has instructed Akur Capital to commence a process to sell the majority of its Finnish-facing Casino assets, along with certain other publishing sites.

This proposed disposal is in line with the company’s stated strategy of refining its publishing portfolio and refocusing on regulated and high-potential markets, to deliver more sustainable and predictable growth.

Any disposal proceeds from a successful conclusion over the coming months will be used, along with current balance sheet headroom, to expedite the Company’s strategy through the acquisition and development of content-rich, highly engaging sites in regulated and high growth markets.

“XLMedia has set out a clear transformation strategy to deliver the next phase of growth. We have already made significant progress with reshaping the organisation, reducing our cost base, strengthening the leadership team and building our core people skills and technological expertise,” Stuart Simms, CEO of XLMedia, said.

“The sale of our Finnish-facing casino assets will reduce the reliance on unregulated markets and accelerate the delivery of our strategy, providing additional capital for the acquisition of attractive assets in regulated and high growth markets, such as the burgeoning US sports market. I look forward to updating our key stakeholders over the coming months,” Stuart Simms added.

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Affiliate Industry

Rightlander Expands its Reach to Portugal and Bulgaria

Niji Narayan

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Rightlander Expands its Reach to Portugal and Bulgaria
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Affiliate compliance specialist Rightlander has launched its product and service portfolio in Portugal and Bulgaria.

Operators in these two countries will now have access to the full spectrum of Rightlander.com products including affiliate landing page tracker, PPC partner bidding tool, responsive affiliate finder, live enforcement and quick start.

“Rightlander’s priorities are largely driven by our clients’ requirements and we provide data to several large companies dealing in multiple regulated or soon to be regulated territories. Portugal’s igaming market grew to €69.8m in the first quarter of 2020 and the gambling industry in Bulgaria continues to grow and become more and more interesting for international companies so it was only a matter of time before we included these markets into our offering,” Ian Sims, founder of Rightlander, said.

Rightlander’s distributor compliance database searches every website and generates a list of all locations to which the trademarks of an operator are referred and/or related.

It follows each link on the website towards its final destination, takes a screenshot and stores it in a personal library. This is designed to enable operators to have full oversight of the affiliates that link to their brands.

The platform also helps operators to schedule compliance breach incidents that will be immediately alerted when they occur allowing them to respond and fix instantly.

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