FairPlay Sports Media (FPSM), the global sports media network fuelled by data and powered by fans, has today announced the addition of Kelly Brooks, Matt Robinson, and Niall Dore to its Executive Team following Richard Gale’s appointment in late 2023, bringing a wealth of technical and commercial expertise into its senior leadership group.

Having joined as Chief Revenue Officer in late 2023, Richard Gale has already been instrumental in refining the group’s commercial strategy, utilising his igaming and affiliate network knowhow from a previous VP Sports role at Catena Media and as founder of marketing and commercial consultants The Anorak Group.

Kelly Brooks, founder and former CEO of recently acquired Quarter4, has been appointed to the role of Chief Product Officer, where she will apply her AI acumen and transformation experience to enhance FairPlay’s BetTech capabilities and manifest Quarter4’s AI potential when integrated across all relevant products and components.

Bringing internal expertise from his previous role as Head of Technology at oddschecker, Matt Robinson has now been named Chief Technology Officer of the FairPlay group. Matt has been working in igaming technology for over 10 years, leading the technology growth of the organisation and expanding the team from 7 to 100 across 3 regions. Robinson will be responsible for implementing a synchronised technical strategy for the sports media network.

Niall Dore completes the C-Level appointments joining as Chief Financial Officer. Dore adds two decades of senior financial experience in scaling both gaming and technology businesses, including roles as Betfair’s Finance Director and, more recently, CFO of SaaS business Findmypast.

Stuart Simms, FairPlay Sports Media’s Group CEO, said of the new additions, “We’re in a unique position to deliver technical solutions and product enhancements that can make a real difference in the global betting space, and bringing Richard, Kelly, Matt, and Niall onto the team will help us execute our ambitious plans with accuracy and expediency.”

Richard Gale, FairPlay Sports Media CRO, commented, “FairPlay Sports Media is trying to set the bar higher for what can be achieved in the sports betting and affiliate spaces, and it’s been a pleasure working with Stuart and the team in shaping what this new vision looks like and how it can benefit our various sportsbook, media and publishing partners.”

Kelly Brooks, FairPlay Sports Media CPO, commented, “Working with the wider FairPlay team over the past few months, I’ve now seen first-hand the talent and tech capabilities across the group, and as CPO, I’m hugely excited to realise the full potential available and deliver truly game-changing products to market in the near future.”

Matt Robinson, FairPlay Sports Media CTO, added, “Creating an aligned and integrated technical approach across our various brands represents a project that I can’t wait to get my teeth into. Working with oddschecker, I know what can be achieved with big data and a strong brand vision, and the potential for FairPlay’s betting technology revolution to make a step change is undeniable.”

Niall Dore, FairPlay Sports Media CFO, said, “In its new era as a sports media network operating beyond just the odds, FairPlay is perfectly placed to harness the combined power of its various brands into more than the sum of their individual parts. I’m eager to apply my experience in both gaming and technology businesses to facilitate this strategy in a profitable, sustainable manner.”

These four recent hires coalesce around FairPlay’s recent rebrand proposition of being a hugely scalable tech-first organisation that leverages its vast data assets with the latest in BetTech to bring about a better betting ecosystem for all.

Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has made major strides in North America following a deal with Caesars Digital to launch new online casino gaming content with the operator in New Jersey and Michigan with additional jurisdictions to follow.

Thunder Cash™, Dolphin’s Pearl™, Diamond Cash™ Mighty Buffalo and Charming Lady’s Boom™ are now available on Caesars Palace Online Casino and Caesars Sportsbook & Casino, with the localised titles having already performed outstandingly elsewhere in the United States market.

This partnership is a key milestone for Greentube and aligns perfectly with its ambitious plans to expand across North America, having successfully gained market share following its debut in the region in 2021.

Markus Antl, Director Global Sales and Key Account Management at Greentube, said: “Launching our content with Caesars Digital has been a key objective for us since we first entered the U.S., so we are extremely pleased that we have now made it a reality. As one of the most established industry brands in North America, we realise the potential of this partnership and we look forward to working together to not only strengthen our online presence but to also explore omnichannel opportunities.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “We take pride in providing the largest and most diversified collection of games for our online casino players. Adding Greentube’s wide and proven content portfolio to our platforms allows us to deliver fresh entertainment to our players in multiple jurisdictions that we can be confident in.”

Premium slots and table games provider, Habanero, is introducing the Reel Rewards feature in its new 6×3 reel slot Golden Taj Mahal.

Paying homage to Indian culture, the game sees tigers, candles, precious gemstones, the prince and princess as well as the magic lamp Wild fill the grid as the slot’s symbols.

At the top of the board, there are six empty spots which can be filled by the Reel Rewards mechanic on any spin, awarding a prize ranging from 2x, 3x or 5x multipliers to a Wild, which transforms all symbols below it.

Cash prize symbols are also in play throughout the game, which trigger a respin if three or more fall anywhere on the reels. This locks all money symbols in place and keeps on spinning until no further cash symbols land.

Three to six Scatter symbols can land on the reels, awarding up to a staggering 50 Free Spins, unlocking massive win potential.

Golden Taj Mahal is the latest addition to Habanero’s robust portfolio of slots and joins the ranks of recently released hits, Wild Flow and Vampire’s Fate.

Commenting on the release, Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Taking inspiration from the iconic Indian landmark, the Golden Taj Mahal showcases Habanero’s expertise in enhancing the slot experience with innovative in-game features such as Reel Rewards.

“With its captivating and immersive theme, transformative reels, and the opportunity to win up to 50 Free Spins, our latest release offers an action-packed experience for players, and we can’t wait to see the reception.”