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The tech-forward gaming with the EGT products at ICE 2020

George Miller

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The tech-forward gaming with the EGT products at ICE 2020
Reading Time: 4 minutes

 

ICE London 2020 is again shaping to be a key show for EGT. The company has designed its 1,200 sq. m stand S4-330 as a mainstage for its most significant product novelties that are expected to fulfil the high expectations for gaming design, technology and performance.

The trendy General slot line of EGT is now extended with seven more models, widening the prospects to be a top choice for operators and players. The new G50 C Up and StG50 J1 Up and St and G50 J2 Up and St feature 50-inch frameless HD monitors all with different display curves, distinguishing EGT as one of the manufacturers with the most diversified portfolio in the field. The models rely on the proven Exciter III platform, stand out with their refined design and picture quality, have a convenient, large keyboard with a touch screen, in-build USB port for fast charging and are easy to service. They are excelling in gaming diversity as well with the General HD multigames Red, Green and Fruits and the Power HD mixes Green, Purple and Fruits. The G55 J1 VIP is on the top of the range with its vast 55-inch curved display. Like the G 55 C VIP, shown at the event last year, the model is coupled with a high-end, adjustable chair – an advantage highly appreciated by the players.

Several single games, accompanying the General slot family, will also call attention to themselves. The Fiery Horn will make the players step outside of their comfort zone and venture into the wilderness of the African savanna. Zebras, elephants, giraffes, buffalos and lions are part of the adventure, as well as the golden chance to win big. It is nailed down with the fiery horn of the rhino – the lucky charm to reach the Grand and Major standalone mystery jackpot levels. The game is of 243 Reel Ways Pay but going deeply into the savanna it may multiply to the astounding 4608 Reel Ways Pay. The additional 6th reel awards free games, respins and game win multipliers.

The Amazons’ Battle Grand meets the players with the daughters of Ares and Harmonia on a quest for the riches of the ancient Greek lands. Each time the Amazons appear on the screen, incredible wins are about to arrive. The game may grant from 7 up to 90 free spins and that bonus is always played on 90 lines. In addition there are Grand and Major standalone mystery jackpot levels, which can be won with any bet at any time.

The Dragons’ Realm opens the gates to a faraway land where a princess has the power to tame four mighty dragons. They rule over the earth, water, air and fire, but also are the key to 4 jackpot levels – Mini, Minor, Major and Grand. The storyline unfolds with 5 reels, 4 positions, 40 fixed lines, beautiful graphics and numerous surprises.

The Princess Cash is about four gorgeous nobilities – the princesses of Asia. Each has mastered the art to satiate the taste for good fortune, leading to a jackpot of 4 levels. The games’ 5 reels, 4 positions and 40 fixed lines show the way to an exceptional experience, especially when one of the royalties pays a visit on a full screen or the pick-up bonus sets off.

New jackpots are also about to take the hearts of the ICE London audience by storm. The latest development of EGT is of 4 mystery progressive levels that may add more thrill to the General, Power and Collection multigames. The path to their riches is the bonus game that activates randomly and leads to a pick-up field of 12 shiny, golden coins. Revealing their head sides and matching three of the same kind, guarantees the happy ending. The jackpot may be housed in both General and Premier slot cabinets.

The 5-level progressive Sands Princess has now new games in its mix and the widely favored Asian-themed Dragon’s Turn will be teamed up with the latest G 50 C Up cabinet – the mighty dragon looks like real on the 50-inch curved display. The good news with EGT doesn’t seem to end – on site will also be the new Jackpot Cards jackpot, presented with some General cabinets, having on top the impressive LED signs of the company. The product is now available also with the Premier slot line and the Rainbow jackpot panel and connects the slot and roulette games of EGT in a joint race for the winning.

In a dedicated AWP area of the stand a highlight will be the developments for the Spanish B2 market – the P-24/24 AWP Up cabinet with the Orange Collection Saloon of 24 games and the automated roulette of 6 player stations, each with a 27-inch widescreen LCD-TFT touch monitor. The guests from the Netherlands will be welcomed with the P-27/27 AWP St, housing the Orange Collection mix of 12 titles and the visitors from Romania will be able to test the P-27/27 St Slim slot model with the Fruits Collection AWP of 48 diverse games.

The VLT team of EGT takes pride in their latest Multicolor Collection mix as it enables the operator to change the main theme color of the select game screen, to choose the participating titles in the multigame and to arrange their positions on the screen – features that tailor the product to a wide variety of tastes and requirements.

The Spider CMS division have kept its promise to further enhance their casino management software, adding more value for the customers. The recently released TITO, Cashless, Bonusing and Player Tracking modules are invaluable assistants in the management of the gaming halls, increasing as well their players’ overall gaming satisfaction.

ICE London 2020 will primarily be an event full of product debuts for EGT, as well as for its subsidiaries EGT Multiplayer and EGT Interactive, which will share the same display, showcasing numerous new multiplayer and iGaming solutions. All visitors will be pleased to find that the EGT family has many and varied ways to make their gaming projects happen with ease and pleasure.

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Industry News

Arrow&Square offers COVID 19 advice for iGaming B2B comms

George Miller

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Arrow&Square offers COVID 19 advice for iGaming B2B comms
Reading Time: 2 minutes

 

PR & content consultancy launches in Malta for iGaming sector

Arrow&Square, a B2B comms and content consultancy with a footprint in Malta and London, is offering free advice for iGaming companies whose marketing communications activity for 2020-2021 has been disrupted by the Coronavirus outbreak.

Jools Moore, director at Arrow&Square, commented, “Notwithstanding the global health crisis, this is a tricky time for businesses everywhere, but the show must go on.  We’re keen to support the iGaming community, and offering some free advice is a great way to introduce ourselves, no strings attached. In the short term we all have to adapt marketing strategies to this ‘new normal’, with no end in sight for the current disruption.”

Any companies interested in discussing their marketing communications in 2020 should visit www.arrowandsquare.com to get in touch with the team for a complimentary review.

With COVID-19 disrupting various marketing activities in the iGaming sector, the events calendar has been particularly hard hit. Both marketing and commercial teams now need to adjust their approach to communications to offset the loss of the global events roster.

Industry events have traditionally provided a platform for networking, sharing new products and services, key messaging, thought leadership, branding and more.  With the postponement of these staples in the industry calendar, marketers will need to refocus their efforts with comms and content activity to take on more heavy lifting when it comes to B2B marketing.

Moore has provided comms and content services for the iGaming sector since 2004, most recently as Comms and Publishing director for SiGMA Group, the Malta-based events company.

He added, “During this testing period, Arrow&Square will offer free counsel to iGaming companies concerned about losing share of voice while the world locks down to prevent further spread.   We’ll audit your social media presence, suggest new ways to use content marketing to connect new leads and business connections, and advise on how to approach B2B communications with trade media.”

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Industry News

App Store’s App Conversion Deadline Extended Again

Niji Narayan

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App Store’s App Conversion Deadline Extended Again
Reading Time: < 1 minute

 

Tech giant Apple has decided to extend the app conversion deadline again. Last year, the Company issued a directive that required that all of the mobile apps on its App Store be fully native to iOS, its mobile operating system.

Apple now extended the deadline for compliance with the new directive to June 30. Until then, the HTML5-powered mobile gaming apps will still be available on the App Store.

This is the third time that Apple is postponing the deadline. The first extension was up to September 2019. The second postponement took the deadline to March 31. Both the extensions seemingly did not work out. That is why the company announced the third extension, which sets July 31 as the new deadline.

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Hexopay Appoints James Fleming as Global Director of Payments

Niji Narayan

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Hexopay Appoints James Fleming as Global Director of Payments
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Hexopay, a leading global payments company, has appointed James Fleming as its Global Director of Payments. Fleming has been in the online gambling industry management, especially in the payments domain, for more than 17 years.

Fleming started his career as the Managing Director of iGaming recruitment specialist BettingJobs.com in 2003. Later, he joined EML Payments as Commercial Director.

“I’m delighted to add a person of James’s calibre and experience to the Hexopay family and wish him every success as we continue on this amazing journey. James will be leading the sales function and managing a team who work with our partners in every part of the world and we’re hugely excited to have him as part of our leadership team,” Bryan Blake, CEO of Hexopay, said.

“Joining Hexopay was too exciting an opportunity to walk away from. I’ve been watching with interest as the company navigated its way through the start-up phase and it’s been amazing to see it achieve such huge success in a very short period of time. I’m now looking forward to joining the team and helping build on the fantastic technology, partners and clients already in place,” James Fleming said.

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