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BtoBet Press Releases

Neuron 3 redefines today’s Omnichannel boundaries

George Miller

Published

on

Neuron 3 redefines today’s Omnichannel boundaries
Reading Time: 2 minutes

 

BtoBet has unveiled its 3rd generation betting platform, which will deliver a player-centric betting ecosystem that perfectly adapts to today’s player demands, throughout all the stages of the player lifecycle, as they seek a wider betting experience.

Alessandro Fried, BtoBet’s Chief Executive Officer, has explained that the development of the new platform stems from an analysis of the requirements of today’s players, and the capabilities of the operators to meet these requirements in the minimal time-tomarket, and thus making the most in terms of player life-time value.

Fried stated that Neuron 3 allows operators to develop their player journey and betting experience no matter the medium or communicative platform involved. He added that to successfully achieve this result Neuron 3 had to redefine the limits of what is today’s Omnichannel approach, seamlessly interconnecting the betting experience through a wider spectrum of channels.

He expressed that amongst the main features at the core of Neuron 3’s technology is the new retail solution that allows for the retail agents to transform their anonymous customers into registered players through a rapid registration process, allowing players to not only benefit through targeted bonuses and free bets, but also from a betting environment where all channels are interconnected for an augmented betting experience.

Underlining the fact that Neuron 3 will redefine the boundaries for an Omnichannel approach, Fried also highlighted another core innovation, the Social Media Betting feature. He stated that operators will be able to address today’s players’ strong tendencies to make use of the most popular social communicative platforms, such as Twitter, Facebook, Viber, and Telegram, for a simpler way to search and place their bets. He said this feature will not only allow operators to target digital native customers, and thus as a result increasing the interaction and engagement with millennials, but will also simplify the whole betting process for the players themselves who will now be able to place bets – even multiples – without the need to navigate to third party apps.

Fried concluded that this technological innovation towards a more player-centric approach will allow operators to address the current voids characterising the player’s lifetime, putting him at the centre of the entire betting experience, without the need to be restricted by time, place and mediums, maintaining intact the emotions involved in the whole betting experience.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail.

BtoBet Press Releases

BtoBet Partners With Playrobinhood.com As It Expands In LatAm

George Miller

Published

on

BtoBet Partners With Playrobinhood.com As It Expands In LatAm
Reading Time: < 1 minute

 

Leading iGaming platform provider BtoBet is bolstering its Latin American partnership portfolio announcing a strategic partnership agreement with betting site “PlayRobinHood.com”. The socially responsible gaming platform donates 50% of players’ losses to social causes. Through the agreement PlayRobinHood.com will be integrating

BtoBet’s Neuron 3 platform, making use of highly flexible and adaptable technology, enabling the operator to deliver a differentiated, tailored and player-centric betting experience to its players.
Focusing entirely on the sportsbook vertical, PlayRobinHood.com will be delivering a wide range of bet offerings to its target punters based on local and international sports events, varying from pre-match to live bets, and also the highly sought-after Jackpot betting.

BtoBet’s Chief Executive Officer Alessandro Fried has expressed his satisfaction regarding the newly penned deal, stating that throughout recent years BtoBet has progressively expanded its presence in the Latin American region through strategic partnerships. “LatAm is a region that is constantly evolving, closing the technological gap to the more mature European market. All in all it provides the ideal set of circumstances for business growth for operators,” stated Fried.

Fried commented that he looks forward to share BtoBet’s same passion for sports betting with the PlayRobinHood.com’s team, and seek to achieve excellence through technological innovation.
Bo Grujicic, PlayRobinHood.com’s founder, stated that “BtoBet has built up a solid reputation in the region, with their technological solutions providing us with innovative back-office tools that allows us to not only facilitate our operations, but more importantly to better analyse and understand our target players. Most importantly their technology is tried and tested in the region’s various markets. This will help us deliver a betting experience on a micro-level, whilst paving the way in the best possible way for brand differentiation.”

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BtoBet Press Releases

BtoBet announces LatAm technifying tour

George Miller

Published

on

BtoBet announces LatAm technifying tour
Reading Time: < 1 minute

 

BtoBet has announced a Latin American technifying tour that will take the leading platform provider across multiple countries in the region. Attending the region’s most influencing conferences and iGaming events throughout the year the company will showcase its Neuron 3 platform, especially its new retail solution, and other innovative features that are set to be introduced periodically.

“Latin America is emerging as a strong market for operators to diversify their business strategies, as the more mature European market is increasingly showing signs of diminished growth,” states BtoBet’s Chief Executive Officer, Alessandro Fried. “The market is still predominantly brick and mortar, and with this in mind we have developed a new retail solution allowing operators to streamline their operations, target anonymous customers and transform them into registered players, and eventually augmenting the user experience at the retail stage. All this whilst ensuring that all channels are seamlessly interconnected for a holistic betting experience.”

Fried added that BtoBet’s LatAm portfolio speaks for itself. “We are undoubtedly very well placed to maximise all current and future opportunities in the region, already having in place a series of strategic partnerships. Through this technifying tour we seek to further cement our position as regional leaders, with our technological solutions’ adaptability, flexibility and versatility already tried and tested throughout the years we have been present in the territory.”

Amongst other events BtoBet is set to attend Colombia’s GAT Expo (formerly known as Fadja), the Peru Gaming Show (PGS), the Brazil Gaming Congress (BGC), and Argentina’s SAGSE. All those operators interested in receiving a deeper insight how BtoBet’s technologies could help their business strategies in LatAm could ask for a demo, or sending an email on [email protected]

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BtoBet Press Releases

Neuron 3 redefines today’s Omnichannel boundaries

George Miller

Published

on

Neuron 3 redefines today’s Omnichannel boundaries
Reading Time: 2 minutes

 

BtoBet has unveiled its 3rd generation betting platform, which will deliver a player-centric betting ecosystem that perfectly adapts to today’s player demands, throughout all the stages of the player lifecycle, as they seek a wider betting experience.

Alessandro Fried, BtoBet’s Chief Executive Officer, has explained that the development of the new platform stems from an analysis of the requirements of today’s players, and the capabilities of the operators to meet these requirements in the minimal time-tomarket, and thus making the most in terms of player life-time value.

Fried stated that Neuron 3 allows operators to develop their player journey and betting experience no matter the medium or communicative platform involved. He added that to successfully achieve this result Neuron 3 had to redefine the limits of what is today’s Omnichannel approach, seamlessly interconnecting the betting experience through a wider spectrum of channels.

He expressed that amongst the main features at the core of Neuron 3’s technology is the new retail solution that allows for the retail agents to transform their anonymous customers into registered players through a rapid registration process, allowing players to not only benefit through targeted bonuses and free bets, but also from a betting environment where all channels are interconnected for an augmented betting experience.

Underlining the fact that Neuron 3 will redefine the boundaries for an Omnichannel approach, Fried also highlighted another core innovation, the Social Media Betting feature. He stated that operators will be able to address today’s players’ strong tendencies to make use of the most popular social communicative platforms, such as Twitter, Facebook, Viber, and Telegram, for a simpler way to search and place their bets. He said this feature will not only allow operators to target digital native customers, and thus as a result increasing the interaction and engagement with millennials, but will also simplify the whole betting process for the players themselves who will now be able to place bets – even multiples – without the need to navigate to third party apps.

Fried concluded that this technological innovation towards a more player-centric approach will allow operators to address the current voids characterising the player’s lifetime, putting him at the centre of the entire betting experience, without the need to be restricted by time, place and mediums, maintaining intact the emotions involved in the whole betting experience.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail.

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