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DraftKings Signs Multi-year Partnerships With Three NBA Franchises

George Miller



DraftKings Signs Multi-year Partnerships With Three NBA Franchises
Reading Time: 3 minutes


Expanding League Relationship Through New Celtics, 76ers, Pacers Deals

DraftKings Inc. announces expanded partnerships with three National Basketball Association (NBA) franchises, making DraftKings an official partner of the Boston Celtics, Philadelphia 76ers, and Indiana Pacers. All three partnerships include the use of official team marks and logos, in addition to various branding options, ultimately enhancing DraftKings’ user experience and bringing sports fans closer to their favorite NBA teams.

“It is with great enthusiasm that we announce these multi-year partnerships with the Celtics, 76ers, and Pacers. The NBA represents DraftKings’ second-most-popular sport, and we are thrilled to offer our fanbase a continually unique and authentic sports gaming product,” said Ezra Kucharz, chief business officer at DraftKings. “Each of these partnerships represent a common strategy and stress the importance NBA teams and DraftKings place on fan engagement and overall customer experience.”

PACERS: The partnership with the Pacers makes DraftKings the Official Daily Fantasy Sports and an official Sports Betting Partner of the Indiana Pacers. With this comes rights to marks and logos, as well as in-game promotions, activations, and branding. As part of the sponsorship, DraftKings will offer unique experiences for customers, including a VIP “Fantasy Camp” opportunity and “Honorary Team Captain Presentations”. This diverse suite of experiences, comprised of practice court scrimmages, game tickets, and alumni meet and greets, will provide unparalleled access for fans and users alike.

“We are delighted to welcome DraftKings into the Indiana Pacers’ family of corporate partnerships,” said Rick Fuson, Pacers’ sports and entertainment president and COO. “With prominent in-arena presence, presenting sponsorship of our popular post-game show hosted by Eddie White and other elements, our fans are certain to understand the strength and value of this partnership for both of us. It truly is a win-win.”

76ers: Per the agreement with the 76ers, DraftKings is now the exclusive and Official Daily Fantasy Partner – and a sportsbook and online casino partner – of the Philadelphia 76ers. As part of the partnership, along with traditional marketing and promotional opportunities, DraftKings will offer VIPs a “Court of Dreams” excursion allowing them an all-access, inside look at the 76ers’ training complex, in addition to season tickets and suites for hospitality and promotional use.

“Today marks a new, exciting chapter in the long-standing relationship between two of the sports industry’s most innovative companies, whose dedication to fan experience consistently raises the bar in the sports partnership space.  The 76ers are proud to continue to stand alongside DraftKings as we together create and amplify expanded and differentiated opportunities for fans to engage with our team, dynamic players and sport,” said Philadelphia 76ers President Chris Heck.

CELTICS: As part of the Celtics partnership, which focuses solely on Daily Fantasy Sports, DraftKings has been named the team’s Official Daily Fantasy Sports Partner. With this strategic relationship, DraftKings will continue to bolster its presence in its hometown market, gaining access to specific marketing promotions and impactful customer experiences like VIP watch parties, a “Play on the Parquet Event” and sweepstakes.

“Daily fantasy sports players are amongst the most highly engaged NBA fans,” said Celtics Team President Rich Gotham. “We’re happy to collaborate with our hometown partner, DraftKings, to serve Celtics fans through a variety of group activations and game day elements, including the presentation of our starting lineup across social channels.”

Since launch, DraftKings has seen over 500 million entries into DFS contests and about an astounding 40 percent of all DraftKings bettors have placed a wager on an NBA game. As an Authorized Sports Betting Operator of the NBA and the Official and Exclusive DFS and Sports Betting Partner of Madison Square Garden, DraftKings continues to invest heavily into NBA properties and fanbases. Ultimately, these partnership deals emphasize DraftKings continued commitment to growing its customer base and further positioning the company as an industry leader in sports gaming.

All DraftKings Sportsbook and Daily Fantasy offerings, including the NBA, are available for mobile download on both iOS and Android.

Daily Fantasy Sports

DraftKings Launches “#DKRALLY” Charity Initiative

Niji Narayan



DraftKings Pledges up to $1 Million to United Way through #DKRALLY
Reading Time: < 1 minute


DraftKings has announced a new charity initiative “#DKRally” to mobilise the sports fans to band together in support of communities during this COVID-19 pandemic.

DraftKings will donate $1, up to a total contribution of $1 million, to United Way for every person who shares their rally cap on social media using the official hashtag #DKRally.

“The rally cap uniquely embodies the American spirit and our hope in the face of adversity, no matter the challenge ahead. It represents the come-back attitude we have at DraftKings as we work with our communities to face down COVID-19,” Matt Kalish, DraftKings President North America, said.

“Our player community over the years has shown a steadfast commitment to social good in times of need through many charitable programs on our platform. We are confident America will now rally for those in need to help ignite this important comeback,” Matt Kalish added.

“United Way fights for every person in every community and has long been at the forefront of disaster and crisis recovery efforts in communities around the world. Our response to the COVID-19 pandemic is no different. United Way continues to leverage is extensive convening power and resources, in partnership with the 2-1-1 network, crisis relief non-profits, and federal agencies, to lead a targeted and coordinated response to the pandemic. Each day, thousands of people are losing their jobs, out of school children are not receiving food, and the virus is straining the capacity of our healthcare system. We are grateful to partners like DraftKings for joining us during this time of crisis,” Larissa Rydin, Vice President of Strategic Partnerships at United Way Worldwide, said.

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Daily Fantasy Sports

Scout Gaming publishes Q4 2019: Revenues increased 117% to mSEK 10.0

George Miller



Scout Gaming publishes Q4 2019: Revenues increased 117% to mSEK 10.0
Reading Time: 2 minutes


”I’m happy to once again report a quarter undergoing solid growth, revenues increased by 117% to mSEK 10.0. We are experiencing an accelerating global demand for Scout Gaming’s products, which has resulted in an increased client activity both in terms of number of clients and number of products launched on each client.

Scout Gaming Operator Trading Index which illustrates the underlying client activity amounted to 1035, which is more than a tenfold increase since initiation and compared to the corresponding quarter previous year an increase amounting to 66%. The current growth is a result of previous signed agreements and proves that we are starting to experience results from previous investments in product and organization.

EBITDA improved from mSEK -15.8 to mSEK -8.1. Cash flows from operating activities improved from mSEK -11.2 to mSEK -2.6 during the current fourth quarter. We have a situation where we both have positive operational cash flow and EBITDA result within reach but also facing great growth possibilities.”

Extract from CEO Andreas Ternstrom’s commentary to the Year-end Report.

Quarter: October – December 2019
• Revenues increased to mSEK 10.0 (4.6), corresponding to a growth of 117% compared to same quarter last year

• EBITDA improved to mSEK -8.1 (-15.8)

• Net result improved to mSEK -13.3 (-17.8)

• Earnings per share amounted to SEK -0.9 (-1.4)

• Operator trading index (which illustrates the underlying client activity) increased to 1035 (625), a growth of 66%.

• Scout Gaming Group successfully launched with the operator brand Betway, initially for the African market under Betway’s African licensee partner. Betway was founded in 2006 and is among the leading global operators. The brand is currently operating under local licences in a number of jurisdictions.

• Scout Gaming Group appointed Terje Bolstad to Group COO. Terje has an overall organizational responsibility for the Group as it now moves into an intense growth phase.

Full year: January – December 2019
• Revenues increased to mSEK 25.7 (14.6)

• EBITDA was mSEK -42.8 (-37.0)

• Net result was mSEK -52.2 (-45.8)

• Earnings per share amounted to -3,8 kr (-3,6)


Events after the period ended
• Scout Gaming Group entered into an omni-channel agreement with Allbet to deliver the company’s Daily Fantasy Sports platform. Allbet is currently operating in the locally licensed Namibian market both online and land-based.

• Scout Gaming Group conducted directed share issues corresponding to approximately mSEK 36 towards institutional and industrial investors. Subscribers were Topline Capital Management, Tekkorp LLC, Enlabs AB (publ), Knutsson Holdings AB, and Novobis AB among others.

Scout Gaming Group will supply Norsk Tipping with its fully fantasy sports offering after winning a tender and signing a contract with the Norwegian state-governed entity.

• Scout Gaming has entered into an agreement with Bet Entertainment Technologies to deliver the company’s Daily Fantasy Sports platform. The agreement gives Bet Entertainment Technologies full access to Scout Gaming’s DFS platform enabling them to offer a complete Daily Fantasy Sports solution to all its customers in the international market. Bet Entertainment has growing operations in South America and is active in Portugal with, considered to be the largest sports operator in the locally licensed Portuguese market.

• Scout Gaming Group has signed a distribution agreement with NetEnt, which will give NetEnt’s customers access to Scout Gaming’s entire product offering. Scout Gaming is currently being integrated on NetEnt’s platform and will be available to NetEnt’s customers shortly.

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Daily Fantasy Sports

XFL LA Wildcats And Monkey Knife Fight Announce Marketing Partnership

George Miller



XFL LA Wildcats And Monkey Knife Fight Announce Marketing Partnership
Reading Time: 2 minutes


Just in time for their home opener, the XFL’s Los Angeles Wildcats announced a partnership with Monkey Knife Fight (MKF), one of the fastest-growing sports gaming platforms in North America. MKF’s sponsorship will be activated through in-stadium promotions, weekly XFL fantasy games and an MKF decal that will appear on the Wildcats’ helmets during select games.

“The XFL created a league of great teams and we truly feel this partnership is a natural fit,” stated Bill Asher, Founder of Monkey Knife Fight. “We’re excited to introduce XFL fans to Monkey Knife Fight, particularly in the Los Angeles market.”

“We’re proud to be partnering with the fastest-growing sports gaming platform in North America, Monkey Knife Fight,” said LA Wildcats President Heather Brooks Karatz. “As the Official Daily Fantasy Sports Partner of the LA Wildcats, Monkey Knife Fight will boost our fan experience to a completely new level.”

The announcement comes on the heels of multiple accolades for Monkey Knife Fight, which includes being named the 2020 Fantasy Sports & Gaming Association Rookie of The Year and Disruptor of the Year and also received two 2019 EGR Operator Awards nominations.

About Monkey Knife Fight: Monkey Knife Fight (MKF) is the fastest-growing sports gaming platform in North America, while being the third-largest Daily Fantasy Sports (DFS) platform.  MKF is a new style of legal mobile gaming – a democratized platform with a level playing field where you play against the house, not professionals.  MKF launched in the Fall of 2018 with a dynamic slate of new daily sports contests for all NFL, MLB, NHL, NBA, WNBA, PGA, soccer, and NASCAR events.

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