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SUZOHAPP Showcases Products, Partnerships, and People at ICE London 2020

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SUZOHAPP Showcases Products, Partnerships, and People at ICE London 2020
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SUZOHAPP – a leading technology company with over 50,000 gaming, amusement, sports betting, lottery and bingo products for casino operators and gaming OEMs – participated in this year’s International Casino Exhibition (ICE) that took place from February 4-6 at the ExCel Center in London, UK. ICE is the premier gaming exhibition for industry professionals.

Visitors to the SUZOHAPP booth were met with a wide array of components products including monitors, locks, printers, scanners, bill and coin handlers, push buttons, and more. Featured applications highlighted for these components were the growing markets in lottery, bingo, and sports betting for terminal manufacturers and operators. Key products showcased at the expo included the innovative Dynamic Panel Systems (DPS), the latest in player interface innovation, the electronic programmable locks (E-PRLs) that use Bluetooth technology to give operators remote access control to all locks from any device, and the newly-released round VisionPro LCD monitors.

A central highlight for SUZOHAPP was its evolving partnership with Custom Group, an Italian technology company with a comprehensive offering of lottery terminals and printing solutions for sports betting kiosks. Global Product Manager, Mike Sigona was interviewed onsite at ICE concerning the new developments between SUZOHAPP and Custom Group for a video that just released on YouTube. “We’re very excited for a long partnership ahead and are excited add to our distribution portfolio Custom’s innovative, high-value product line with our expertise of the industry.”

Lastly, SUZOHAPP made a prominent showing with its extensive team presence at ICE this year. “Our people have extensive knowledge of customer needs as well as a wide breadth of experience in the industry making us uniquely suited to support gaming customers. We wanted to recognize the strength our team brings and make sure our new customers are aware of the incredible skillset we offer to help simplify sourcing for all their component’s needs” said Sim Bielak, President of Global Gaming & Amusement.

SUZOHAPP also focused attention on its new Components website. Information rich, easily searchable and well organized, this new site is designed to connect operators and OEMs to the resources they need quickly.

Industry News

Apex Live Gaming Launches ChipperX

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Apex Live Gaming has launched a new device named “ChipperX” for the casinos.

Designed and manufactured by Apex, ChipperX is a dedicated chip management device. It automatically sorts chips by value or colour into one of 12 designated chip tracks. Each chip track is configured to sort and store a defined number of chip types.

“Apex Live Gaming is made up of people who understand and have experience working in land-based casinos. That’s why we make equipment that helps casino staff do their jobs faster, better, more comfortably and easier,” the company said.

ChipperX has the computing power to quickly and accurately count, sort and distribute up to 500 chips per minute. It produces game statistics with a minute-by-minute display stored in the device’s memory for one year.

Easy operation is guaranteed by remote control and diagnostics. Through remote access to ChipperX settings and management, Apex’s team of technicians can help customers control the device remotely in real time. This reduces operating costs and service time.

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Industry News

Paul Mallon Steps Down as Head of Brand Marketing at Paddy Power

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Paul Mallon has stepped down as the head of brand marketing at Paddy Power.

The ad executive spent ten years at the Flutter-owned operator. Mallon began at Paddy Power as a football writer following a time as a journalist at the Irish Daily Star.

He leaves Paddy Power to become head of special ops at the London-based advertising agency Lucky Generals, which was Paddy Power’s creative agency before Flutter’s reorganisation with its The Stars Group merger.

Mallon wrote on LinkedIn: “After an incredibly good time and 10 years at the sublime Paddy Power, I’ve transferred to the mighty Lucky Generals (with huge thanks to the colleagues, agencies and customers who made working for PP such a pleasure).”

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Industry News

EGT and Mascot Join Forces on Distribution Agreement

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EGT has joined forces with casino equipment provider Mascot on a new distribution agreement. Through the agreement, MASCOT has become the tech company’s new official distributor for France.

The two enterprises shook hands on their future endeavours last month, with plans to immediately introduce the new General series and progressive Jackpots to the French market.

Mascot is founded in 2009 and has been successfully restructuring the company in the past few years, now adopting the highest standards in the sector and motivated to bring new brands to its clients.

“We at EGT are always excited to join forces with reliable partners and cover new ground,” Nadya Popova, EGT’s Sales and Marketing Vice President, said.

“We are thrilled to work with EGT and are preparing many surprises for our clients immediately. We thank EGT for their trust,” François Bourlier, Sales Manager at Mascot, said.

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