Press Releases
Filling the gap for expert horseracing trading solutions
Due to its complex nature, horseracing differs from every other sport in pricing and traditionally it has become more difficult for new entrants to offer competitive pricing, writes Alan Casey the new Head of Trading at AllSported.
The main problem our research has shown in the marketplace is a dearth of trading expertise and limited options for new operators to make headway in the British horseracing market. Added to this, out-of-the-box solutions do not favour those who want to stand out from the crowd and offer their customers an unbeatable customer experience.
It is often the case that platform providers lacking expertise in horseracing, with latency issues in pricing leaving operators at risk of incorrect pricing and open to targeting.
In the past, platform providers have looked at horseracing as a box-ticking exercise and treated it like any other product or content they add to their offering and, as a result, operators using these platforms have found it tough to gain market share and, in a lot of cases, even turn a profit from horseracing.
Today trading rooms are being looked at by finance teams as cost centres rather than profit generators, meaning they are being run to optimum efficiency by the financial controllers. It is impossible to compete with the major high street bookmakers’ trading rooms unless you triple your resources and budget. This is where automation is key.
As customers move more internationally focused that pool of horseracing trading expertise gets even smaller. South African, US and Australian racing have grown in popularity and provide bookmakers with the chance to offer round the clock horseracing coverage. This popularity comes with a risk as trading rooms don’t have the vast expertise required to price every race around the world.
So how can these issues be eradicated? The aim is to provide a made-to-measure offering for your customers which does just that and sets the bar for others to follow. How does a sportsbook stand out from the crowd without the trading room teams of tier-one bookmakers?
AllSported uses an information aggregation and reiterative model based on a set of values to produce one price that reflects the selection’s 100% line within that market. Bookmakers can then add their own preferred margin, giving you total control of your own overround, liabilities and giving your customers the ultimate betting experience. All delivered through an extremely low latency Push API which means you won’t be left exposed by price moves.
Part of the Spotlight Sports Group and launched in 2019, Racing Post and partners Banach Technologies and TXODDS developed the new best-in-class horseracing trading solution AllSported. AllSported combines the expertise and knowledge of all three partners to provide customers with made-to-measure odds, engagement-driving content and risk management all through one streamlined integration. This helps bookmakers grow market share in the multi-billion pound horseracing market.
Latest News
PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its partnership with Betsson Group to deliver an exclusive dedicated Live Casino studio featuring a mix of premium Blackjack and Roulette tables.
Incorporating all the fan-favourite features of Pragmatic Play’s Live Casino games, including multiplayer mode, chat functionality, and bet behind, the nine custom-built tables have been uniquely crafted to immerse players in the Betsson Group brands.
In total, eight new dedicated Blackjack tables and one new Roulette table will be broadcast from the custom-built live studio, every detail of which has been designed to Betsson’s precise requirements.
It is the latest dedicated studio to be delivered by Pragmatic Play, whose operator partners can also use Smart Studio to customise elements of the Live Casino titles to produce bespoke environments that showcase their brands.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Delivering a dedicated studio for Betsson marks another milestone for Pragmatic Play’s award-winning Live Casino offering. Betsson is a much-valued partner, and we are delighted to provide them with an immersive live environment that is fully dedicated to their brand.”
Chellyanne Cassar, Live Casino Manager at Betsson Group, added: “We are delighted to collaborate with Pragmatic Play to ensure delivery of a bespoke dedicated studio, where we can showcase our brand-new Blackjack and Roulette tables.
“The partnership highlights our shared commitment to delivering unparalleled gaming experiences, and we’re thrilled with the final results of the studio.”
Baltics
Evoplay bolsters presence in Lithuania with Betsafe deal
Evoplay, the award-winning game development studio, is expanding in the Baltics thanks to its latest tie-up with Betsafe in Lithuania.
The deal sees over 90 of the supplier’s leading titles live on the Betsson Group’s Lithuanian brand Betsafe, a leading operator in the market.
Included in the agreement are Evoplay’s top-performing titles such as Elven Princesses, Hot Triple Sevens and The Greatest Catch Bonus Buy which are now available for Betsafe players.
The latest integration follows a string of similar deals for Evoplay who has continued its expansion across regulated markets in Europe and beyond.
Ihor Zarechnyi, CBDO at Evoplay, said: “Integrating our products to Betsafe, a leading brand in Lithuania, is another important step in our commercial trajectory as our titles continue to grow in popularity and develop a stellar reputation among gaming enthusiasts worldwide.
“Lithuania is a vibrant and dynamic market, and we are thrilled to bring our award-winning content to even more players in the region.”
Aurimas Šilys, Head of Lithuania at Betsson Group, said: “Boosting our offering with a diverse array of titles is of utmost importance for Betsafe as we strive to deliver an unmatched gaming experience to players in Lithuania.
“We are delighted to integrate Evoplay’s dynamic portfolio into our offerings, and we anticipate it will resonate exceptionally well with our audience.”
Compliance Updates
EGBA Welcomes European Parliament’s Approval Of New EU Anti-Money Laundering Framework
The EU’s new anti-money laundering package aims to create a more consistent regulatory framework and will benefit online gambling operators by standardising AML rules and reporting requirements across member states.
Brussels, 24 April 2024 – The European Parliament has approved the EU’s new anti-money laundering (AML) package at its plenary sitting today, marking a significant milestone towards a new EU framework for combatting financial crime. The European Gaming and Betting Association (EGBA), representing Europe’s leading online gambling operators, welcomes the Parliament’s approval of the new AML package and believes the incoming rule changes will strengthen the EU’s approach to tackling money laundering.
The new package will contain:
- A single rulebook regulation – with provisions on conducting due diligence on customers, transparency of beneficial owners and the use of crypto-assets.
- The 6th Anti-Money Laundering Directive – containing national provisions on supervision and national AML authorities, as well as on the access of authorities to necessary and reliable information, e.g. beneficial ownership registers.
- The establishment of the European Anti-Money Laundering Authority (AMLA) – which have supervisory and investigative powers to ensure compliance with AML requirements, operating in conjunction with national AML authorities.
EGBA believes the new rules will benefit Europe’s online gambling operators by ensuring a consistent regulatory approach across EU member states. Another important feature, under the competence of AMLA, will be the creation of a harmonised reporting format for Suspicious Transaction Reports (STRs). This will ensure that Europe’s online gambling operators encounter the same STR requirements across all EU member states, thereby setting clear and consistent expectations that will reduce administrative burdens and costs.
To assist online gambling operators in complying with the EU’s new AML rules, EGBA has developed industry-specific guidelines on anti-money laundering which apply a risk-based approach and include practical measures that operators can take – on customer and business risk assessments, customer due diligence processes, suspicious transaction reporting, and record keeping. EGBA members already apply the guidelines and submit annual reports to EGBA that summarise their progress in implementing its measures. The guidelines are also open to all operators based in the EU and EGBA encourages operators to sign up to them.
The AML package now awaits formal adoption by the Council of the EU, expected in May, before being published in the EU’s Official Journal.
“We welcome the European Parliament’s approval of the new anti-money laundering package. The new framework will set high standards and ensure greater consistency in the application of AML rules across the EU. Online gambling operators, especially those operating in multiple countries, will benefit from a single rulebook and harmonised reporting requirements that will unravel national complexities. We will look to review our industry guidelines on AML to ensure their alignment with the new EU rules. By signing up to the guidelines, operators can already prepare themselves for the incoming changes in the EU rules and join our members in their efforts to proactively and positively contribute to the EU’s fight against money laundering.” – Dr. Ekaterina Hartmann, Director of Legal and Regulatory Affairs, EGBA.
Source: EGBA
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