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BOSS. Gaming Solutions bets on Sportsbook as part of major brand expansion in 2020

George Miller

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BOSS. Gaming Solutions bets on Sportsbook as part of major brand expansion in 2020
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With its position as one of the world’s leading independent software developers firmly intact, the dawn of this new decade is a key turning point for the entire BOSS. Gaming Solutions enterprise, according to CEO, Jeff Letlat. Encompassing new geographical partnerships, cross-sector expansion and a strong Customer First approach, 2020 is set to let the whole industry know, who’s the BOSS…

Since its inception, BOSS. Gaming Solutions has become renowned for delivering its principal gaming platform, sportsbook and betting services, land-based casino software, affiliate system, payment solutions, own online casino slots and White label solutions. As the company enters 2020, its focus on growth will be threefold: building relationships in new markets, investing in Sportsbook and developing its online slot development studio, ThunderSpin.

“Expansion is part of the growth and a desire to explore further grounds has always been our goal,” explained Letlat. “At this point we aim to deepen our roots in Europe where we already have a successful operation whilst we keep our appetite open for LATAM & Asia.

“As a group, BOSS. Gaming Solutions is gaining more value knowing that we have launched our gaming studio ThunderSpin where the games are already live for many of our partners in Asia, LATAM as well Europe. Regarding our White Label services, our aim is to add Sportsbook by the end of Q2 which will definitely add more value and maturity to our products and increase our resources in our HQ of Malta.”

This year marks a major landmark for the group with the company’s casino brand celebrating five years in 2020, alongside a number of key launches set to shake up the online and land-based sectors throughout the year. “BossCasino.com’s five year anniversaryis a big milestone for the brand,” added Letlat. “Going forward we will also be establishing a presence in LATAM where we offer our White Label services from Q4 2020. As per ThunderSpin.com our main focus is to solidify roots in Europe as well as testing the environment in Asia.”

Following his appointment as CEO in 2019, Letlat has consistently heralded the importance of a Customer First strategy for the company explaining that customer centricity is not just about offering great customer service, “it is offering a great experience from the awareness stage, through the purchasing process and finally through the post-purchase process”. As a core mantra of the business, this focus will continue throughout the company’s ongoing game plan in the decade ahead. Letlat said: “We wholly understand the audience we are targeting and by bringing a customer centric mind-set to every team whilst maintain innovative ideas, we will definitely fulfill our players needs and continue to give them a great gaming experience.”

In addition to bringing heightened attention to the customer journey across all the company’s brands in 2020, BOSS. Gaming Solutions is also keen to counteract the big issues facing the industry. Commenting on where he sees the main concerns rising from, Letlat said: “Legislation & regulation are definitely getting tighter. However, as a brand we embrace it and support it 100 percent as it keeps the industry healthy for the providers, operators and players. Besides this, there are a few big markets which are being saturated and unfortunately this impacts negatively on the industry as it fosters a quantity vs. quality approach. At BOSS. Gaming Solutions we intend to maintain our consistent quality approach towards our clientele.”

Having been a key figure in the gaming spectrum for more than a decade, Jeff Letlat is keen to foster change as BOSS. Gaming Solutions’ CEO, stating last year how he wants the brand to be recognised as “new, innovative, breaking stereotypes and impressive”.With all its core products and solutions set to expand both in terms of their goals and their geographical position, Letlat is forthright about the company’s continued focus on invention as they continue to establish themselves as a world-class player.

“Innovation does not have limits and that is the beauty of the gaming industry,” he said.   “A year ago, we were a casino platform provider barely known in the industry, yet today we are a fast growing company which covers all aspect of gaming: Games Studio, White Label Provider and an Operator with multiple licenses. Of course this success is the result of hard work and the right team allowing us to deliver quality products to our partners and players who have shown their satisfaction by keeping loyal to us and recommending us.”

He concluded: “We believe in innovation as long as it contributes to a better User Experience hence why this year we will launch Sportsbook across our brands and continue our growth in markets such as Asia, Europe and Latin America.  As an independent studio, our approach is a very simple – we will deliver a modern approach with maximum entertainment.”

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SoftSwiss completes integration with EA Gaming

George Miller

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SoftSwiss completes integration with EA Gaming
Reading Time: 2 minutes

 

The SoftSwiss Game Aggregator completed the integration of one of the leading game providers EA Gaming.  This new partnership will further enhance SoftSwiss’s current game offering of more than 10 000 different games from over 70 providers worldwide.

The EA Gaming integration grants access to a wide game portfolio (including the game provider’s most popular Wild Fairies, Lady Hawk, Horus Eye, Chilli Hunter and Octagon Gemwill). These games will become available for the SoftSwiss White Label operators and Game Aggregator clients operating under the Curacao license.

Nikita Keino, Partner Managers Team Lead at SoftSwiss commented: “It is a great opportunity to partner with a leading gaming provider like EA Gaming that produces gaming content with such state-of-the-art graphics and sounds. We’re excited for what the future holds for this partnership!”

Luca Richter Head of Account Management commented: “It’s such a terrific opportunity to partner with such an important player of the iGaming industry. The opportunities coming from this partnership are really thrilling and we can’t wait to get them. Achieving this important goal wasn’t easy but we made it. Really proud of this new success.”

 

About SoftSwiss:

SoftSwiss is an international tech company supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

About EURASIAN Gaming:

EA Gaming is a leading game provider for the iGaming Industry. We specialize in creating superior slot games that are designed to engage players in diverse markets and demographics. We offer a high-quality game portfolio consisting of excellent slot games, fish hunting games, brilliant video bingos, and amazing cluster games. All games are based on solid math models and feature an adaptive layout that brings a unique player experience on both desktop and mobile.

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Compliance Updates

FansUnite Entertainment Applies for U.K. Gambling Licenses

George Miller

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FansUnite Entertainment Applies for U.K. Gambling Licenses
Reading Time: < 1 minute

 

The licenses will enable FansUnite to serve as a B2C gambling operator and a B2B technology provider in the U.K. marketplace

FansUnite Entertainment Inc. announced that its subsidiaries, Askott Entertainment (Malta) Limited and E.G.G. Ltd., have filed applications for both Business-toBusiness (“B2B”) and Business-to-Consumer (“B2C”) gambling licenses, respectively with the U.K. Gambling Commission (“Gambling Commission”).

The U.K. Gambling Commission was set up under the Gambling Act 2005 to regulate commercial gambling in Great Britain in partnership with licensing authorities.

As part of FansUnite’s expansion strategy, the Company has applied for a remote gambling software license, which will unlock its suite of betting products to operators in the U.K. online gambling market. In addition, EGG Ltd. has applied for a remote betting license which will permit it to deploy its B2C wagering platforms in the United Kingdom.

These applications represent a critical step for FansUnite to expand its operations to the U.K., a jurisdiction that is considered to be one of the largest gambling markets in the world.

“The U.K. gambling licenses are widely regarded as the gold standard for lawful gaming operations and we are pleased to have formally submitted our application with the commission,” said Scott Burton, Chief Executive Officer of FansUnite. “The first step to our expansion in the U.K. is to obtain the relevant licenses from the country’s Gambling Commission, which will allow us to license our betting solutions as well as operate our B2C betting platforms in the United Kingdom. By doing so, we will be in a position to advance our operations to capture market share in one of the most lucrative online betting markets in the world.”

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Compliance Updates

Parimatch became the first company in Ukraine to receive permission for a betting license

George Miller

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Parimatch became the first company in Ukraine to receive permission for a betting license
Reading Time: 2 minutes

 

After signing a law on the legalization of gambling, Ukraine moved closer to regulation’s European gambling market standards. Parimatch received the first official Ukrainian permission for a license for betting activities in Ukraine.

On August 13, the law on the legalization of the gambling market came into force – one of President Volodymyr Zelensky’s promises to the people of Ukraine. After 11 years, the gambling business emerged from the shadows, and the state finally brought the country’s betting industry regulations in line with those of Europe.

Parimatch became the first licensed operator in Ukraine. The license allows the company to legally provide betting services, casinos, and poker, which will generate tax revenues to the state budget. The Ukrainian license became the 5th for the international holding Parimatch.

Restarting the gambling market according to European standards will catalyze the inflow of international investments into the country. Parliamentarians have already stated that in 2021 alone, the budget of Ukraine expects about 255 million euros in revenues from the gambling industry. The state will direct the money received from the sale of licenses to support socially significant areas such as medicine, culture, and sports. The influx of foreign investors also contributes to developing of technologies that will give Ukraine the impetus to compete in the international entertainment market.

“Work still remains to be done on reforming tax legislation before the Ukrainian market becomes attractive to foreign investors. Taxation should be transparent and logical so that it doesn’t create additional obstacles for foreign investors. At this stage, the cost of licenses for various types of gambling activities is so high that, together with taxation, it does not make investments in the nascent Ukrainian market attractive. So Ukraine could lose the competition in terms of investment to other countries. Under favorable legal conditions, specialist market capacity and qualifications will allow Ukraine to become a gaming hub for the Eastern Europe region. Like Malta and Manila, Ukraine now has the potential to become a center of expertise for gambling entertainment.” – Managing Partner of Parimatch Holding Maksym Liashko

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