Connect with us
SIS

Press Releases

Spotlight Sports Group and Betfair Exchange announce new partnership ahead of Cheltenham

George Miller

Published

on

Betfred launch Spotlight Sports Group in-play betting content
Reading Time: 2 minutes

 

Spotlight Sports Group, the home of highly successful brands in the sports betting world, including Racing Post, have announced a new partnership with the Betfair Exchange.

The partnership sees the launch of the new show ‘Racing Post Live’ covering the biggest horseracing festivals throughout the calendar year.

Kicking off with the upcoming Cheltenham Festival, the new show combines Spotlight Sports Group and Betfair Exchange experts with some special guests to offer live and real-time insight, tips and reaction for every day of Cheltenham.

Speaking about the new partnership, Spotlight Sports Group digital marketing director, Gethin Evans, discussed the group’s growing digital voice: “We are very excited to work on this innovative video proposition in partnership with the marketing team at Betfair.

“It’s a fantastic opportunity for us as digital publishers, for Betfair as a real-time exchange education platform and for the sport of horseracing to get a true digital share of voice across our group, including the Racing Post and MyRacing channels. We have a great mix of in-house talent and external guests to provide live insight at major racedays and have some fun at the same time.”

The new show will run throughout the flat and jumps season, covering more than 42 live racedays and producing several Betfair Exchange educational videos.

Harry Phillips, Betfair head of UK&I brand marketing, spoke about the opportunity Betfair now have to reach and educate a new audience through Spotlight Sports Group channels.

“We are constantly looking for scalable ways to reach qualified digital audiences, and we are delighted to be working with Spotlight Sports Group to do that.

“The opportunity to partner on a pioneering live show across the biggest horseracing festivals is something that will help build awareness and education of the Betfair Exchange product.

“We are working with the Spotlight Sports Group in-house production team to produce a true made- for-platform watch along for horseracing, which we hope drives further engagement in the sport going forward.”

Latest News

Catena Media strengthens strategic partnerships with Betway and other key commercial partners

George Miller

Published

on

Catena Media strengthens strategic partnerships with Betway and other key commercial partners
Reading Time: < 1 minute

 

In a landmark collaboration, Catena Media and leading online gambling company Betway have agreed on a strategic partnership agreement covering their long-term global commercial relationship. Betway is one of the top industry operators working together with Catena Media on the basis of this new framework.

One of Catena Media’s main missions as a business is to build sound and successful strategic partnerships with its partners globally. In order to further strengthen such thriving partnerships, Catena Media and leading operator Betway have enhanced the contractual framework setting out the basis of their long-term strategic collaboration globally.

Paul Adkins, Marketing and Operations Director at Betway, said: “This is a very exciting global deal which will help us achieve our targets for growth in many important territories. “With their leading operation in this field Catena are the perfect partners. “Their strategic objectives are aligned with ours, making this deal beneficial for both businesses in such a fast-paced sector. “We look forward to building on this important relationship in the future.”

Gloria Cereda, Director of Commercial at Catena Media, said: “We believe that trust is a key aspect in any great relationship, and we are very happy to see that top operators like Betway are willing to build that trust together with us. This cements our already deep relationship with Betway globally to the benefit of both businesses. With our unrivalled network of market leading content sites we can provide operators with quality leads that deliver globally from the UK, to Europe, to the US and LATAM, combined with this kind of framework agreement it means local commercial deals can be done quickly and seamlessly to the benefit of all. We expect to sign more of these agreements in the future.”

Continue Reading

Balkans

Zitro’s Link King is Now Being Played in Macedonia

George Miller

Published

on

Zitro’s Link King is Now Being Played in Macedonia
Reading Time: < 1 minute

 

Zitro reports its entry into a new European market. This time around, the successful game Link King is the first Zitro game to hit North Macedonia. This is one more step in the ambitious growth plans, which Zitro is committed to accelerating, as the world moves past the pandemic.

The multigame Link King is satisfying both the operator and the players, as Soren Dano, General Director of Casino Apollonia has stated: “Our Casino is full of gaming options that no slot lover should miss, but Zitro’s Link King has been brought in to complete the Casino’s games offering, giving our clients an eye-catching spectacle of games, fun, joy, and excitement, thanks to its frequent prizes”.

For her part, Nadège Teyssedre, Zitro Sales Director for EMEA, comments: “We are very proud to have reached Macedonia, with a game like Link King that has surpassed the most established brands around the world. Being present at the Apollonia Casino is a new milestone for us. One more achievement in our expansion on the European continent. On behalf of Zitro, we want to convey our gratitude to the incredible team at Casino Apollonia for their trust in us”.

Continue Reading

Balkans

AdmiralBet to offer NSoft’s virtual games

George Miller

Published

on

AdmiralBet to offer NSoft’s virtual games
Reading Time: 2 minutes

 

AdmiralBet Serbia now offers NSoft’s premium content to its players on admiralbet.rs. The engaging content pack includes draw-based Lucky Six, Lucky X and Next Six together with Dog races and Virtual Greyhound Races, Virtual Horse Races and exciting Virtual Motorcycle Speedway.

“We are very excited to welcome AdmiralBet. This operator is a name in the industry with significant market share and they already have very engaging content to offer to the players. We believe that our games will help them boost their business even further. It is always exciting to watch how the engagement of the players develops with different operators and different markets,” stated Dalibor Ostojić, Regional Sales Manager at NSoft.

Working with nearly 200 clients across 44 countries, NSoft has created the suite of products that are easy to integrate to all platforms, customisable by client needs, and release lightning fast to production. This claim is supported by clients’ growth in 2020 by 47.4%.

“We always strive to offer the highest quality service to the players. The market is very competitive which is good as it ensures that we all want to give an added value to our clients.

One way to achieve excellence is by doing business with the top industry suppliers. NSoft is for sure one of them,” Bojan Kesić,  Head of Development and IT at AdmiralBet.

He also stressed that AdmiralBet, as a part of the Novomatic group, a global leader in the industry of games of chance, heavily invests in every aspect of its business.

“We always have in mind the customers we interact with. This is why we collaborate closely with a multitude of content creators that capture the imagination of users around the world, and through cutting-edge technology, we provide the tools and mechanisms to bring their dreams to reality,” concluded Mr Kesić.

AdmiralBet operates in more than 200 bet shops in Serbia together with the online business offering for casino and live casino, sports betting, virtual games wagering and slots.

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay Entertainment

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.