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Alea Ltd Takes Fast Track CRM For A Spin

George Miller

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Alea Ltd Takes Fast Track CRM For A Spin
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 Alea Ltd has chosen FT CRM to enhance player engagement on SlotsMillion.

Alea Ltd are committed to providing the widest range of slots to their players and have some of the biggest local progressive jackpots available on their online casino SlotsMillion. Their ultimate goal is for players to have the best possible experience, no matter what device they log in with.

Partnering with FAST TRACK will allow the team, who are already using advanced data modeling in their segmentation, to create real-time engagements with their players in compliance with the applicable regulatory framework.

Pau Puigpelat Barrado, CEO of Alea Ltd, said:”We are excited to take the next step in enhancing our player engagement. We have already worked hard to ensure we can segment on rich, relevant data, and now we want to make sure we can action this in the right moments.”

FT CRM has the flexibility to allow SlotsMillion to create advanced segmentation as well as the power to automate a wide range of communications and rewards.

Simon Lidzén, Co-Founder and CEO of FAST TRACK said:“In terms of their use and understanding of data, SlotsMillion are very advanced. FT CRM will enable them to take this knowledge and apply it to their customer experience in a more automated and streamlined way.”

 

About Alea Ltd:

Alea Ltd is an award-winning leader in the field of online gaming dedicated to delivering fully licensed, multi-platform online casinos to their customers while offering high-performance gaming solutions and top-quality services to the marketplace. They aim to create a remarkable experience whether it’s for their players, their associates, their affiliates or their employees.

Thanks to their inventive spirit, SlotsMillion has been awarded as Best New Casino of 2015 (Meister Awards), Innovation of the Year in 2016 (EGR Operator Marketing & Innovation Awards), Innovator Operator of 2018, Slots Operator of 2019 & Mobile Opera-tor of 2020 (International Gaming Awards), and continue expanding towards new mar-kets and growth opportunities.

About FAST TRACK:
Founded in 2016, FAST TRACK is an award-winning customer engagement technology and service provider. FAST TRACK provides the only CRM platform built specifically for iGaming.

Industry News

Casino.se Exclusive Interview: Play’ n GO predicts the future

George Miller

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Casino.se Exclusive Interview: Play’ n GO predicts the future
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More innovation and customised content are needed to succeed

Casino.se sat down with Play’n GO Head of Sales Magnus Olsson to discuss his predictions for the 2020 casino industry.

2019 was a success story for Play’n GO, highlighting the popular Tome of Madness slot game as one of their many big hits. Still Olsson also drew attention to the company’s music-based titles like Testament which have been extremely well received.

And while the software provider continues to grow its portfolio of popular games with innovative adventure-themed titles like Shield of Athena, Play’n GO have set their sights on ensuring their unique brand of exciting games will be found in all regulated markets.

Olsson is convinced that the formula for success is to focus on a better gaming experience at all time and he suggests casinos to concentrate their efforts on doing the same. Olsson pointed to operators who have been able to use “some sort of AI (artificial intelligence) on the front end” to show “different games to different audiences and tailoring their offering towards various demographics.”

There’s a lot to look forward to, yet more that can be done, when it comes to creating new games.  From gamification to 3D, Augmented Reality and Virtual Reality, Olsson called on the industry to help push the development needed to bring the technology to wider audiences saying, “we would love to show what we can do!”

Click here to read the full interview and learn more about the future of online gambling according to Play’n Go.

 

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Industry News

Triple Cherry video slots live now at BigBola and BetMotion casinos

George Miller

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Triple Cherry video slots live now at BigBola and BetMotion casinos
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Triple Cherry, the Spanish game developer company, is pleased to announce the launch of its video slots at BigBola and BetMotion online casinos.

Both casinos will offer its players the most complete selection of games with the highest levels of quality, all these with a wide diversity of themes so the player will have a variety to choose from.

Triple Cherry’s amazing titles include Saint Fermin, Elsa’s Bierhaus, Red Queen in Wonderland, Mega Chef, Mystic Buffalo, God’s Odyssey Carnaval do Rio… and many more that you can see at www.3cherry.com

These two relevant casinos: BigBola (www.onlinebigbola.mx), in Mexico and BetMotion (www.betmotion.com), in Brazil are two great market opportunities for Triple Cherry, which wants to expand its presence in the Latin American market.

Juan Antonio Galindo, CEO of Triple Cherry , said: “ We are very happy that these two great casinos liked our product. We really believe that its customers will have a pleasant game experience with our online slots ”.

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Industry News

Online Casino and Sportsbook BETZEST™ goes live with leading payment provider Interac

George Miller

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Online Casino and Sportsbook BETZEST™ goes live with leading payment provider Interac
Reading Time: 2 minutes

 

Online Casino and Sportsbook  Betzest™ announced a new partnership with leading payment provider Interac offering instant, safe transactions for online iGaming industry In Canada.

Interac is already available on Betzest cashier for both deposits and the withdrawal of winnings, offering real-time payments for Canadian players.

Online sports betting and Casino Betzest continues increasing its operations since its launch in July 2018. Betzest is quickly becoming one of world’s leading online gambling company offering best sports betting and casino games.

Marius Filip, Founder/CMO at Betzest, said:  We are very excited to conclude another new partnership with leading payment method Interac™. We are always looking to improve the Betzest™ product for our players and this innovative & secure payment provider will play a vital part in helping Betzest™ to facilitate transactions in Canadian market. A big thank you to our Betzest team for this great achievement and to Interac Team for their constant support during the process. We’ve had a tremendously pro-active start to 2020 with a remarkable collection of world-class payment and casino providers on the way. I’m certain the best is yet to come.”

 

About Betzest

Betzest is your leading premier Online Sportsbook and Casino operator run by a team of experienced i-gaming experts.

Due to its unique product and marketing proposition, Betzest is rapidly establishing itself as one of the most trustworthy and reliable gaming company.

Betzest is offering unrivalled sports betting and casino games experience now under reputable MGA license. The company operations continue to expand in variety of markets and online gambling verticals such as Live Betting, Live Casino, E-sports and Virtual SportsBetzest boasts its robust and multi-functional online sports betting & Casino operating on SportingTech platform. Today Betzest has more than 65 employees across four offices all committed to delivering amazing player experiences on each of their verticals, partnering with top gaming providers.

 

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