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BtoBet: Coming Out Successfully From The Current Sportsbook Scenario

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BtoBet: Coming Out Successfully From The Current Sportsbook Scenario
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  • Short-term mitigation plans could shape up a new industry on the long term

As the iGaming industry is adapting to the live sport events shortfall that has now taken the iGaming industry by storm, not everything is doom and gloom. Alessandro Fried, BtoBet’s Chief Executive Officer, discusses the interim measures that operators are adopting to mitigate the gap created in the sportsbook vertical, and how eventually the industry will morph into a more diverse scenario based on the decisions that operators are taking at the moment.

 

In what way will the current situation impact the industry?

Everyone is expecting live sport events to surely resume shortly. They will be back, and with them the sports betting vertical will pick up where it left and bounce back. At this point in time the Italian top league clubs are all set to resume their training in a couple of weeks, whilst in Germany teams have already resumed with their preparations to final sprint of the Bundesliga.

However, it is true that the industry has undoubtedly been impacted. No one has ever imagined a scenario where live sports on practically a global level would be made unavailable. The pandemic and its consequences, with governments and authorities alike putting in place extraordinary measures imposing social distancing in order to curb the outbreak, has disrupted mostly those bookmakers who throughout the years have based their business activities on a retail network. The same applies for the retail casino outlets, with Las Vegas as the primary example, literally closing down its doors for business.

It is with this in mind that I expect a major shift in operators’ strategies in the immediate to short term, with retail licensees seeking to migrate their business activities to the digital mediums, thus also mitigating for any future downturns in terms of retail customers.

 

Turnover from live sportsbetting is a major problem for most operators. However, have other verticals seen an increase in player engagement?

The current circumstances related to live sport events has had its major toll on those operators who have based their offering primarily on live football events, with the top leagues generating an ever increasing revenue stream as this form of gambling is nowadays being considered as an extension to the events themselves. Such are the number of followers that these events produce. However, the scenario has changed abruptly, and live sport events that on a daily basis averaged into hundreds of events have now been reduced to merely a handful. Live betting now comprises of football events in Belarus and Nicaragua, table tennis in Russia, and racing from the United States, Hong Kong and Australia. Which all in all amount to a rather limited content portfolio and will not make up for the loss of revenue that other major sport events generate.

Undoubtedly this translates directly to a significant loss in terms of turnover, with many industry experts expecting as much as 70% or even higher in terms of loss. On the other hand, and this needs to be highlighted, operators and suppliers alike have been agile in identifying new means of how to diversify the players’ engagement across a broader portfolio of verticals.

One of the major verticals that has seen a major bump on the immediate term has undoubtedly been virtual sports, which nowadays is accounting as much as 40% in terms of operators’ turnover. The same can be said with reference to the esports vertical and online casino vertical, with certain operators doubling their turnover in these verticals over a relatively short period of time.

 

How will the current situation impact the industry for the short term and the long term?

I reiterate that live sport events are resuming sooner rather than later. And I expect a high player engagement, if not actually higher, once the situation normalises itself. Does this mean that the industry will resume in its steps before the Covid-19 pandemic ensued? I highly doubt so. Even though there are few historical episodes which provide us with the required data as to how we will emerge from this situation, I expect the new more diversified content approach endorsed by the operators to stick also for the long term.

Operators are now seeing the opportunities that reside in other verticals. Since sport events have been cancelled, sportsbetting players have turned their focus to alternative betting products, be they virtual sports, esports, and online casino amongst other verticals.

In today’s context, I expect this “cross-selling” to other verticals to become even more determining as we go forward, because the current situation will surely have a lasting effect even on people in terms of their gambling behaviour.

I also expect retail operators to adopt a diversification of their business strategies and move towards the online channels. Does this mean that the brick and mortar experience will be a thing of the past? Certainly not. Retail betting shops and casinos still offer a betting and gambling experience in their own unique way. On the other hand I do envisage an expansion to the digital channels to complement the retail offer, with operators necessitating of a diversification of their revenue stream whilst also being better placed to retain their current fold of players, and acquire new customers through targeted marketing campaigns.

 

You have mentioned that operators are opting to “migrate” their players from sportsbook to other verticals.

Sports betting is an activity that nowadays is considered by the players as an enhancement to the real live action. One should also state that the vast majority of players bet on the teams, leagues, and different sports categories which they usually follow, and of which they have a good knowledge and understanding. There is an emotional attachment to sports betting, which in itself is driving operators to seek creative solutions in order to close the gap created by this “live sports void” for the short term.

Not only are they integrating new, innovative and alternative vertical content. They are going to great lengths to ensure a high level of player engagement even on the sportsbook itself, by exploring and expanding markets – such as the props market – that have until now played a rather minor role in the sportsbook vertical.

Most of our partners are realising the benefits that this expanded sportsbook content can have also in terms of retaining their fold of loyal players.

More importantly nowadays we are assisting operators pushing in their bid to create and develop new vertical markets. This is a further indication that eventually we are going to have a better, and stronger scenario, where sportsbook will still reign supreme, but strong gains will be registered in other verticals as operators will seek to diversify ever more their revenue stream.

 

How is BtoBet assisting its partners in mitigating the short term effects, and possibly putting in place a strategy for the longer term?

For the past months BtoBet has focused on boosting all its verticals in order to place all operators in the position to determine which strategy they want to undertake for their target players, whether they want to focus on sportsbook, online casino, lotteries, virtuals, e-sports and fantasy sports.

Nonetheless throughout these times we are still investing and pushing to provide bookmakers with the best range of alternative vertical content, whilst at the same time keeping focused on delivering a long term plan ensuring our partners will reap benefits by adapting a player-centric approach.

This is why we have put a strategy for the short term period assisting all our partners with the introduction of special content including:

  • a daily selection of the most important horse-racing events,
  • a new and engaging novelty bet section,
  • extended E-Sports content,
  • a boosted odds fantasy league,
  • and a tennis game based on the outcome of more than 1 million matches.

We will also offer all our assistance to bookmakers and other operators in diversifying their business model by integrating a wider content for the Virtuals, with games from six leading industry providers natively integrated in the Btobet platform; an Online Casino portfolio consisting of an extensive list of over 8000 games from over 100 providers; and a wide selection of Lotteries, Instant Lotteries and Jackpots, with prizes up to €150 million.

Our past investments have also seen us launch a new retail solution, intended to not only boost the betting experience at the brick and mortar level, but also aptly enable operators to transform their non registered players into registered customers through a rapid registration process.

I am confident that the current sportsbook shortfall will be just a small blip in the radar for the majority of operators who optimise their business strategies, allowing them to reap major revenue increase opportunities from a wider verticals portfolio on the long term.

 

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SOFTSWISS and Evolution Launch Evo Prime Drop Campaign

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SOFTSWISS and Evolution Launch Evo Prime Drop Campaign
Reading Time: 3 minutes

 

The SOFTSWISS Jackpot Aggregator, a multipurpose gamification system for managing promotional campaigns, launched the Evo Prime Drop campaign in partnership with Evolution Gaming Group AB in March. The Evo Prime Drop aims to enhance player engagement and highlight captivating games integrated with Evolution. 

Evolution is a leading B2B solution provider for casino operators offering live casino, live game shows, slots and more. The Evo Prime Drop leverages Evolution’s extensive portfolio, available through the SOFTSWISS Game Aggregator, to feature premium games from such developers as NetEnt, Red Tiger, and Big Time Gaming (BTG). 

An exceptional aspect of the Evo Prime Drop is its accessibility to casino operators within the SOFTSWISS Game Aggregator network at no extra charge. This arrangement between Evolution and SOFTSWISS supports their partners in enhancing player engagement and retention. 

The campaign’s jackpot prize pool is another highlight, featuring a generous 50,000 euro. The campaign is designed to be inclusive, allowing players to participate with a minimum bet of just 1 euro. The campaign started on 11 March and will conclude on 31 March. 

The prize distribution is thoughtfully structured to maximise the number of winners, with 20 top prizes of 1,000 euro each, 100 prizes of 100 euro, and 400 prizes of 50 euro. This tiered system adds to the appeal of the Evo Prime Drop, making it a highly anticipated event in the online gaming calendar. 

This inaugural campaign, launched in collaboration with a game provider, paves the way for further initiatives for SOFTSWISS Game Aggregator clients. The Jackpot Aggregator’s unique mechanics and the Game Aggregator’s user-friendly settings make the launch seamless and fast.

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, comments: “We see immense potential in such campaigns because they present a win-win solution for all parties involved. 

Beyond addressing the casino’s primary objective of retaining and attracting players, these mechanics offer providers additional opportunities to promote their games. Furthermore, players gain new experiences, exactly what draws them to us. 

Thanks to the quick and easy launch, we view these campaigns as a positive development for the industry. 

Special thanks to Evolution for their pivotal partnership in Evo Prime Drop. Evolution’s support is instrumental in bringing these gaming opportunities to life, showcasing the strength of collaborative efforts in advancing the gaming industry.”

Nicholas Peters, Chief Business Development Officer Europe at Evolution, adds: “We are excited to partner with SOFTSWISS in the Evo Prime Drop campaign. Collaborating with the expert team behind the Jackpot Aggregator, and given the excellence of SOFTSWISS’ software solutions and the premium games from providers integrated by Evolution, we are confident in the campaign’s success.

We are constantly looking for new technologies and mechanics to maintain a leading position in the market and provide innovative solutions to our customers. We are pleased that our collaboration with the SOFTSWISS Jackpot Aggregator has proven to be mutually beneficial. “

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

About Evolution

Evolution Group is a leading B2B provider of online casino content. Evolution’s brands are synonymous with outstanding solutions and the widest choice in the online gaming world. As well as being a world-leader of live dealer gaming with its Evolution and Ezugi brands, the NetEnt, RedTiger, Big Time Gaming and Nolimit City studios produce some of the industry’s most innovative and commercially successful slots. The Digiwheel brand is the developer of the world’s first patented HD spinning gaming wheel, offering opportunities to bring the very best of wheel based online games to land-based casinos. Livespins is an innovative B2B social streaming game provider that enables.

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BetConstruct Introduces 3 New Advanced Services: Zone Solutions, Pro DDOS Protection and Business Dashboard

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BetConstruct, a global leader in iGaming technologies committed to constant progress, has launched 3 services aimed at the high performance and growth of its partners: Zone Solutions, Pro DDOS Protection and Business Dashboard.

These services are precisely crafted to address the diverse needs of BetContruct’s partners providing them with leading-edge solutions to foster success in the competitive world of iGaming.

Zone Solutions

Zone Solutions is an all-encompassing suite of domain management services and solutions tailored specifically for Turnkey partners with domain management on their side to upgrade online operations and handle domain management with ease and confidence. From proactive strategies to meeting regulatory compliance measures, Zone Solutions helps businesses enhance an efficient online presence.

Pro DDOS Protection

Pro DDOS Protection is a comprehensive cybersecurity solution tailored specifically for White Label and Turnkey Partners, with domain management handled on the provider’s side. This leading-edge product is designed to combat Distributed Denial of Service (DDOS) attacks and safeguard web applications. With its instant threat detection, enhanced WAF capabilities, and rapid response, the DDOS mitigation service provides security and reliability of the digital assets of White Label and Turnkey Partners.

Business Dashboard

Business Dashboard is a powerful analytics platform that delivers real-time insights and simplifies gaming business management. This comprehensive tool allows to track key metrics across finances, player acquisition, and website traffic. It helps to optimise casino & sportsbook performance and make data-driven decisions for success.

Embracing these services, partners can confidently navigate challenges, elevate their online operations, and seize opportunities for growth in the dynamic world of iGaming. With BetConstruct as a trusted ally, the future of online gaming holds limitless potential for those who dare to innovate and succeed.

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Booming Games launches another smash hit with Lucky Oasis

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Let your players be transported to a world of opulence and excitement with Booming Games’ latest hit slot – Lucky Oasis.

Lucky Oasis, is a 5×3, 20-payline video slot that has been designed to immerse players into a world full of engaging new features, set against a backdrop of showgirls and the rolling of dice which will have your players quickly feeling like a high roller.

With just 3 or more Scatter symbols, players can unlock up to 12 Free Spins. Additionally, the game’s unique ‘Random Selection’ feature cranks up the excitement further, by providing players with a simple auto-selection mechanism to enhance their overall gaming experience.

However, one of the standout features of Lucky Oasis is its Wild Multipliers, which can substitute for all symbols except the Scatter, with the potential to multiply wins by up to 3,024x.

Moritz Blume, Director of Product at Booming Games commented, “Lucky Oasis is such a great addition to our game portfolio because it’s where two worlds collide. It’s packed full of innovative features that players have come to love about our games, combined with the nostalgic feel of a casino you’d find sheltering under the Nevada sun.

“We love what we do and I think this is mirrored in the games that we release and Lucky Oasis is no exception. We are really excited to see this game go live and it’s impending success.”

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