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LOTTOLAND LAUNCHES FIRST CHARITY LOTTO

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LOTTOLAND LAUNCHES FIRST CHARITY LOTTO
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Win-Win Charity Lotto will support four UK charities

Leading online lotto betting operator, Lottoland, has launched its first charity focused lotto in the UK, where 20p of every pound bet will be donated to four charities – The British Red Cross, Hospice UK, Keep Britain Tidy, and The Marine Conservation Society.

Each bet of the Win-Win Charity Lotto will cost £1 and the jackpot will be fixed at £250,000 for every draw. The game format and results will be based on the popular French Lotto, with draws taking place every Monday, Wednesday and Saturday. Five balls will be drawn out of a total of 49, with 10 bonus balls up for grabs.

Lottoland CEO Nigel Birrell said: “We are delighted to be able to launch our charity lotto betting game here in the UK and are delighted to have these four fantastic charities on board, all of whom support amazing causes.

“The whole team at Lottoland are excited to see the launch of the Win-Win Charity Lotto, it’s something we’ve been working on for some time and absolutely feels like the right step for the business. We believe we’ve found a good balance, as the respective charities will all appeal to a different audience and yet are all equally, immeasurably important in what they do.”

Katherine Ross, Head of Corporate Partnerships at the British Red Cross said: “The British Red Cross has been supporting people at every stage of crisis for over 150 years, both in the UK and around the world. In the aftermath of crisis, we are there to help people rebuild their lives and create a more sustainable future. In the UK, we respond to an emergency on average every four hours, from fires and floods to power outages and terror attacks. Through the kindness of our supporters, we can continue our vital work to protect the most vulnerable people.”

Tracey Bleakley, CEO at Hospice UK commented; “Hospice UK are delighted to be partnering with Lottoland on the Win Win Charity Lotto. Hospice UK is the national charity for hospice and palliative care. The Win Win Charity lotto will help us continue our work to ensure all adults and children living with a terminal or life-shortening illness receive the care and support they need, when they need it.”

Richard McIlwain, Deputy Chief Executive of environmental charity Keep Britain Tidy, said: “As one of the charities that will benefit from Lottoland’s new Win-Win Charity Lotto, Keep Britain Tidy will be able to undertake more work to support communities up and down the country in improving their local environment so that they can love where they live and feel the benefits that come from having access to great parks, beaches and public spaces.”

Mike Crossley, Director of Fundraising and Marketing  at The Marine Conservation Society commented; “At what is such a challenging time for charities across every sector, it’s fantastic to have the support of Lottoland. The money raised by players of Lottoland will be immensely valuable to our ongoing work fighting for our ocean, working towards a cleaner, better-protected, healthier future where both nature and people thrive.”

Launched in 2013, Lottoland has grown rapidly to become the world leading online lotto betting provider, allowing people to bet on the outcome of lotteries from around the world – it has a range of jackpots on offer at any one time so that people can pick and choose how they want to bet. For more information, please visit www.lottoland.co.uk.

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Mindway AI, eCOGRA and CasinoReviews.net Launch Innovative ‘Bet on Awareness’ Campaign

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In honor of Problem Gambling Awareness Month (PGAM), three industry-leading companies – Mindway AI, eCOGRA and CasinoReviews.net – have announced a transformative campaign aimed at fostering responsible gaming habits.

At the heart of this initiative lies Mindway AI’s pioneering tool, Gamalyze. Departing from traditional self-assessment methods, Gamalyze offers participants a unique and gamified experience through a three-minute immersive card game session. This innovative approach provides insights into gambling tendencies, promoting self-awareness and responsible gaming practices.

As the campaign unfolds, Mindway AI, eCOGRA and CasinoReviews.net will conduct a comprehensive study utilizing Gamalyze’s data. This study promises to offer unique insights into gambling habits and trends in 2024, shedding light on crucial aspects of player behavior.

Commenting on the collaboration, Rasmus Kjaergaard, the Chief Executive Officer for Mindway AI, expressed his enthusiasm, stating: “I am truly excited about the collaboration between Mindway AI, CasinoReviews.net and eCOGRA in championing responsible gambling during Problem Gambling Awareness Month.”

The Product Owner for CasinoReviews.net, Nikoleta Kuncheva, emphasized the campaign’s inclusive nature, inviting everyone to participate. “The ‘Bet on Awareness’ campaign isn’t just for those who gamble; it’s an eye-opener for everyone to discover just how risky their habits might be,” Kuncheva said.

The Chief Delivery Officer for eCOGRA, Douwe Bijkersma, highlighted the significance of Gamalyze in promoting responsible gaming within the industry, stating: “Gamalyze is an innovative tool that allows players to self-test their gambling behavior and risk profile, a revolutionary concept that we believe will benefit not only the players but the wider iGaming industry.”

The official launch of the Bet on Awareness campaign is set for later this month with participants invited to join through dedicated links across digital and social media platforms.

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Spotlight Sports Group’s Smart View Racing Product Sees Phenomenal Success at Cheltenham Festival 2024

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Spotlight Sports Group (SSG), a world-leading technology, content and media company specialising in sports betting, is delighted to reveal the remarkable success of its revolutionary racing product, Smart View (powered by Racing Post), during the Cheltenham Festival 2024.

During the Cheltenham Festival 2024, Smart View showcased its predictive prowess by accurately forecasting eight winners out of 27 races, an impressive 30% strike-rate throughout the week. Backing all of Smart View’s selections to level stakes yielded a return on investment (ROI) of 76%. Comparatively, betting on all 27 favourites had an ROI of -33%.

Smart View was particularly potent in the Cheltenham Festival 2024 handicaps, which are notoriously difficult to solve. Monmiral, winner of the Pertemps Final at odds of 25-1, was Smart View’s selection in the race as was 13-2 Coral Cup winner Langer Dan.

Smart View, a cutting-edge racing product developed over several years, has captured the attention of both seasoned bettors and newcomers with its modern and visually appealing design. Leveraging innovative technology and drawing inspiration from popular video games like FIFA and Football Manager, Smart View simplifies the traditional racecard, making it more accessible and intuitive for all audiences.

The product is currently live in over 1,000 United Kingdom and Irish retail outlets. It also featured prominently across Sky Bet and BoyleSports’ Cheltenham hubs, built by Spotlight Sports Group, enhancing Smart View’s visibility and accessibility to betting enthusiasts.

The B2B Managing Director for Spotlight Sports Group, Sam Houlding, emphasised the product’s success, stating: “We’re delighted with the performance of Smart View during Cheltenham this year but unsurprised given the expert racing and product team that has been behind its development over the years. As its profile grows further, we are very confident that it will engage and educate larger volumes of racing fans and continue to attract new audiences to the sport. We’re already executing on an exciting pipeline of development for the next stages of its evolution.”

As Smart View continues to redefine the racing betting landscape, Spotlight Sports Group remains committed to delivering innovative solutions that enhance the betting experience for all enthusiasts.

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Wazdan amplifies Swiss presence with GAMRFIRST launch

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Wazdan amplifies Swiss presence with GAMRFIRST launch
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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has further expanded in the regulated Swiss market, taking its games live with GAMRFIRST.

The agreement sees a swathe of Wazdan games now available in Switzerland on the GAMRFIRST brand, the online arm of Casino Barrière Montreux, integrated via Gamanza’s iGaming Superstore™ platform.

Included in the deal are top-performing Wazdan titles such as 15 Coins™ and Mighty Wild: Panther, as the provider continues to deliver the world’s most rewarding casino game experiences with its suite of engaging mechanics.

Marking its seventh partner in the market, Switzerland remains a key source of growth for Wazdan as it continues to build momentum following its recent commercial expansion and launch of its award-winning Mighty Fish™: Blue Marlin title.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “As one of the most important markets in Europe for Wazdan,we are delighted to bring GAMRFIRST.CH customers in Switzerland our comprehensive slot portfolio.

“The strong demand for Wazdan’s titles in Switzerland and beyond is a testament to our gain-focused philosophy that fuels our ambitions to deliver engaging experiences that players truly love.”

Clement Govinda, Director at GAMRFIRST said: “Wazdan has garnered a stellar reputation for its high-quality graphics and unique features that have captured the hearts of players worldwide.

“The provider’s commitment to developing rewarding casino experiences that empower players with more choice over their gaming style perfectly aligns with the preferences of our players and we have no doubt Wazdan’s titles will be warmly received by them.”

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