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As Covid-19 halts live matches, Sportskeeda evolves with Esports and marches to the top

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As Covid-19 halts live matches, Sportskeeda evolves with Esports and marches to the top
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The company unlocks 1.3 crore users becoming the leading Esports news platform in India

Sportskeeda, (a subsidiary of Nazara Technologies Ltd.) India’s leading sports media content platform, today rises to become the No. 1 Esports news portal in India by managing to obtain 1.3 Cr users within 2 months. The company witnessed a 70% drop in revenue when all mainstream sports were suspended with the nationwide lockdown announced in March. Sportskeeda was quick to convert the COVID adversity into an opportunity by focusing on Esports without breaking away from the core. With a 2000% hike today, the company has now emerged as the biggest Esports news destination in the country.

Sportskeeda overall boasts of over 25 Million+ monthly users and 100 million+ annual users with a major focus in the cricket, football and wrestling space. The Esports vertical which was at 25,000 daily visitors in April recently registered an influx of 20X rising to 5,00,000 daily users making it one of their key verticals today. Sportskeeda, in the Esports category, covers PUBG, Free Fire, Fortnite, Valorant, GTA, Call Of Duty, Modern Warfare, NBA, 2K20, and Halo and is on its way to increase the coverage for more games and events.

One of the major contributors to this humongous growth for Sportskeeda has been through ‘User – Content Mapping’. The team identified the existing content gaps and devised a plan to fulfill the same. However, the key value driver for this ‘all-organic’ growth has been producing quality content that engages the audience. With this, the company witnessed a 2000% increase in its daily traffic. Sportskeeda is now looking at doubling the traffic by next month.

Sportskeeda was quick to ride on the wave of Esports growth in the country. According to the ‘KPMG Report’, with an estimated net worth of $818 million in 2019, the Indian Esports industry was set to grow its revenue all the way up to INR 118.8 billion in 2023. According to ‘Newzoo’, globally, there were approximately 380 million Esports viewers in 2018 and is expected to surge to roughly 557 million viewers by 2021. However, India itself has more than 150 million Esports viewers.

On the accomplishment, Porush Jain, Founder, and CEO, Sportskeeda says “Quick thinking and apt decision making enabled us to harness the Esports growth opportunity successfully. Our strategic approach, innovation, and precision mingled with team-spirit is what truly fast-tracked the growth.”

Given Sportskeeda’s success in the Esports vertical, Manish Agarwal, CEO, Nazara Technologies Ltd. says, “The young team of Sportskeeda has always kept their users in mind while designing strategies which leads to their success time and again. Nazara has always had a predominant space in Esports with subsidiaries like Nodwin. With Sportskeeda entering the Esports news space we have not only widened our horizon but also established synergy within the subsidiaries.”

 

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Continent 8 Technologies continues global expansion with two key hires in Asia

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Continent 8 Technologies continues global expansion with two key hires in Asia
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Lalaine P. Vidal joins award-winning infrastructure provider as Business Development Manager and Christopher Caturay as Technical Solutions Architect

Continent 8, the award-winning global managed hosting, connectivity and security provider, continues to build out its presence in Asia with two key hires.

Lalaine P. Vidal joins as Business Development Manager and Christopher Caturay as Technical Solutions Architect. Both will be based out of the Philippines and will be responsible for supporting the company’s growing customer base across the region.

Vidal has more than a decade of experience in sales and marketing across a range of sectors including banking, BPO, real estate, telco and IT cyber security. Caturay is a cyber security professional with experience in the end-to-end process of deploying solutions and applying best practices for various businesses and in a range of sectors.

The hires form part of a wider push in Asia, where Continent 8 already offers infrastructure, connectivity and security solutions to a range of customers in iGaming and beyond.

The company’s cyber security offering has seen exceptional growth in recent years, keeping up with the evolving cyber security landscape, and with cyber-attacks at an all-time high in Asia, Continent 8 can defend a customers’ infrastructure against the growing number of threats.

Lalaine P. Vidal, Business Development Manager at Continent 8 Technologies, said: “The opportunity to join Continent 8 was one I simply couldn’t turn down. It is the leading infrastructure provider in the industry, and I am looking forward to using my experience in sales and marketing to drive the business forward and further establish its presence and customer base across Asia.”

Christopher Caturay, Technical Solutions Architect at Continent 8 Technologies, said: “Asia presents unique challenges when it comes to infrastructure and cyber security. I’m excited to be working for a business that has a comprehensive and unique solution for businesses targeting the Asian market.”

Peter Williams, Managing Director – Asia Pacific at Continent 8 Technologies, added: “Lalaine and Christopher are great talents and are a brilliant addition to the Continent 8 team in Asia. This is an important market for us and one where we have ambitious growth plans that we are actively deploying.

“Lalaine will play a vital role in introducing more businesses to Continent 8 and the award-winning solutions that we provide, while Christopher will ensure that customers are deploying the right products and services for their organisation. This localised approach, along with having feet on the ground, is what makes Continent 8 the go-to infrastructure and security provider for companies targeting Asia and other markets around the world.”

Via network points of presence in Hong Kong, Japan (Tokyo), Philippines (Manila), Singapore and Taiwan (Taipei), Continent 8 connects Asia to the rest of the world over a high-capacity, fully redundant private network comprising 90+ locations.

Meet the Continent 8 team at ASEAN Gaming Summit, 21-23 March 2023 at the Manila Marriott Hotel.

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Removal of Hearthstone as Contested Esports Title At Hangzhou Asian Games 2023

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Esports is going to make its debut at the Asian Games 2023 as a proper medal event, earlier in 2018 it was there as a demonstration title. The Asian Games 2022, originally scheduled for September last year, will now be held from September 23 to October 8, 2023. This multi-nation event will cement the industry mark into a mainstream sports scene. 
 

The seven official events, and publishers, are:

1. Arena of Valor Asian Games Version

2. Dota 2

3. Dream Three Kingdoms 2

4. EA SPORTS FIFA branded soccer games

5. League of Legends

6. PUBG Mobile Asian Games Version

7. Street Fighter V

Showing his disappointment, please find below the quote on behalf of Mr. Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF) on this announcement:
 

“It is unfortunate to hear that Hearthstone will not be included in the upcoming Asian Games, especially because India’s first Esports medal at the tournament came in this very title in 2018 when Tirth Mehta clinched the bronze medal. That achievement holds a special place in our Esports community and we were hopeful that our talented athletes Shikhar Choudhary and Karthik Varma would be able to bring similar honour to the country by competing in this official medal sport.

Nonetheless, we respect the OCA’s decision and remain confident that our athletes will perform at the highest level in the other titles to make the country proud. We look forward to supporting them as they represent India in the prestigious tournament.”

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SuperGaming To Bring India’s Leading Gaming YouTuber Techno Gamerz as Playable Character in New Game

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SuperGaming To Bring India’s Leading Gaming YouTuber Techno Gamerz as Playable Character in New Game
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Leading international game developer SuperGaming has partnered with Techno Gamerz aka Ujjwal Chaurasia to bring him as a character in its soon to be revealed game. With over 30 million subscribers, Techno Gamerz is one of India’s biggest YouTubers. He has about 9 billion views on YouTube until now through a variety of gaming content ranging from tutorials to web series.

As the poster child for gaming in India, Ujjwal will help SuperGaming make its games better for young Indian audiences. He will feature in the company’s soon to be announced game with his appearance as a playable character as well as providing valuable insights and feedback to SuperGaming.

“With more than 70 percent of his audience being the young demographic in India, partnering with Techno Gamerz was the obvious choice,” says Roby John, co-founder and CEO of SuperGaming. “With Techno Gamerz as a playable character in our soon to be revealed game, we’re bringing a new way for fans to interact with their favourite creators and creators to build a closer connection with their fans.”

SuperGaming will also host several on-ground events based on its games, allowing fans of Techno Gamerz and other creators to meet them in person. This is an evolution of how SuperGaming has crafted its biggest hits — MaskGun and Silly Royale. Popular multiplayer shooter MaskGun has amassed over 67 million players since its launch.

This is due to a relentless focus on putting its players frst with consistent community collaborations, even leading to some of its biggest community members featuring in-game as well as celebrating India-specifc events like Diwali.

Similarly, the recently released social deduction game Silly Royale has over 22 million players in no small part thanks to regular community and content creator initiatives. The company hopes to do the same for its future releases through this partnership with Techno Gamerz.

SuperGaming has more than 300 million players across its games with an audience that spans the globe. Its recent hits include MaskGun and Silly Royale. SuperGaming is also developing Indus, an upcoming Indo-Futuristic battle royale for mobile, PC, and consoles as well as several yet to be revealed titles. All of these are built on its SuperPlatform powered by Google Cloud.

“When SuperGaming approached me with the idea of featuring me in its soon to be revealed game, I was genuinely surprised with the team’s passion and expertise,” says Techno Gamerz aka Ujjwal Chaurasia. “I believe that the future of gaming is creator-driven and community-first and this is a step in building that future.The team is on the same wavelength as me and I can’t wait to tell you more in the days to come.”

“Gaming and content creation have always been two sides of the same coin and now we’re bringing the best of both worlds together through this partnership,” says Pranav Panpalia, founder, OpraahFx, the talent agency that manages Techno Gamerz. “The fact that SuperGaming chose to approach Techno Gamerz speaks volumes about how creators have evolved to be the new celebrities the gaming community follow and look up to.”

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