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As Covid-19 halts live matches, Sportskeeda evolves with Esports and marches to the top

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As Covid-19 halts live matches, Sportskeeda evolves with Esports and marches to the top
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The company unlocks 1.3 crore users becoming the leading Esports news platform in India

Sportskeeda, (a subsidiary of Nazara Technologies Ltd.) India’s leading sports media content platform, today rises to become the No. 1 Esports news portal in India by managing to obtain 1.3 Cr users within 2 months. The company witnessed a 70% drop in revenue when all mainstream sports were suspended with the nationwide lockdown announced in March. Sportskeeda was quick to convert the COVID adversity into an opportunity by focusing on Esports without breaking away from the core. With a 2000% hike today, the company has now emerged as the biggest Esports news destination in the country.

Sportskeeda overall boasts of over 25 Million+ monthly users and 100 million+ annual users with a major focus in the cricket, football and wrestling space. The Esports vertical which was at 25,000 daily visitors in April recently registered an influx of 20X rising to 5,00,000 daily users making it one of their key verticals today. Sportskeeda, in the Esports category, covers PUBG, Free Fire, Fortnite, Valorant, GTA, Call Of Duty, Modern Warfare, NBA, 2K20, and Halo and is on its way to increase the coverage for more games and events.

One of the major contributors to this humongous growth for Sportskeeda has been through ‘User – Content Mapping’. The team identified the existing content gaps and devised a plan to fulfill the same. However, the key value driver for this ‘all-organic’ growth has been producing quality content that engages the audience. With this, the company witnessed a 2000% increase in its daily traffic. Sportskeeda is now looking at doubling the traffic by next month.

Sportskeeda was quick to ride on the wave of Esports growth in the country. According to the ‘KPMG Report’, with an estimated net worth of $818 million in 2019, the Indian Esports industry was set to grow its revenue all the way up to INR 118.8 billion in 2023. According to ‘Newzoo’, globally, there were approximately 380 million Esports viewers in 2018 and is expected to surge to roughly 557 million viewers by 2021. However, India itself has more than 150 million Esports viewers.

On the accomplishment, Porush Jain, Founder, and CEO, Sportskeeda says “Quick thinking and apt decision making enabled us to harness the Esports growth opportunity successfully. Our strategic approach, innovation, and precision mingled with team-spirit is what truly fast-tracked the growth.”

Given Sportskeeda’s success in the Esports vertical, Manish Agarwal, CEO, Nazara Technologies Ltd. says, “The young team of Sportskeeda has always kept their users in mind while designing strategies which leads to their success time and again. Nazara has always had a predominant space in Esports with subsidiaries like Nodwin. With Sportskeeda entering the Esports news space we have not only widened our horizon but also established synergy within the subsidiaries.”

 

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PAGCOR BRAVES FLOODS TO HELP DISASTER-HIT COMMUNITIES

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At the height of the downpour and massive flooding in Metro Manila and nearby provinces Wednesday, volunteer teams from the Philippine Amusement and Gaming Corporation (PAGCOR) started bringing relief packs to affected communities.

Classes and government work were suspended on Wednesday and Thursday due to the widespread flooding, but PAGCOR volunteers went into action nevertheless.

“Even at the height of the flooding, and even before the President ordered government agencies to provide assistance to affected communities, PAGCOR employees already went to action to help those in need,” PAGCOR Chairman and CEO Alejandro H. Tengco said.

The PAGCOR chief said that since July 24, the agency has delivered more than 21,000 food and non-food relief packs for thousands of affected families.

“After the heavy rains subsided and it was safe to do so, we started bringing immediate aid to flooded communities in Caloocan City on Wednesday, followed by relief operations in Valenzuela, Malabon and Malolos, Bulacan the next day,” he said.

Mr. Tengco added that PAGCOR was scheduled to distribute relief goods to the cities of Marikina and Navotas on Friday as well as to affected towns in Bulacan like Calumpit and Bulakan which were all submerged in floodwater.

“It has been second nature to PAGCOR to immediately respond to the needs of affected communities in times of disasters,” he said.

“We understand that while it is part of our mandate to contribute to nation-building, it is also our moral obligation to help ease the plight of Filipinos in times when they need help the most,” the PAGCOR chief added.

He said PAGCOR’s relief operations are ongoing, with more employees volunteering to help repack relief goods Saturday and Sunday in the agency’s warehouse in Imus, Cavite to support distribution efforts in the coming days in Bataan, Batangas and Cavite.

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AGTech Wins Lottery Terminal Supply Tenders for Shaanxi, Zhejiang and Jiangsu Provinces

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Lottery and integrated technology and services company AGTech Holdings Limited (AGTech) has announced that one of its wholly-owned subsidiaries has successfully won procurement tenders to supply lottery terminals to Sports Lottery Administration Centres in Shaanxi province, Zhejiang province and Jiangsu province of the People’s Republic of China.

AGTech already has previous success in the China market, having won a bid in 2018 for supplying its new dual, touchscreen lottery terminals to the Chinese provinces of Guizhou, Shanghai and Hebei.

Even before this, AGTech introduced new instant win games, launched in partnership with Chinese logistics firm SF Holdings across Shenzen, Nanchang, Changsha and Nanjing.

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Philippine President Marcos Announces Ban on POGOs

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Philippine President Ferdinand Marcos Jr has banned the establishment of any new Philippine Offshore Gaming Operators (POGOs), also known as Internet Gaming Licensees (IGLs), with immediate effect. Existing POGO operators will have until the end of the year to wind down their operations.

The verdict, not entirely unexpected, was delivered during his State of the Nation Address in Manila on Monday following widespread pressure from a Senate investigation into illegal POGO-linked activities.

“Effective today, all POGOs are banned. I hereby instruct [gaming regulator] PAGCOR to wind down and cease the operations of POGOs by the end of the year,” Marcos said in his SONA.

The decision to shut down POGOs follows a series of recent raids on illegal POGO compounds in Pampanga and Tarlac amid allegations they had been engaging in human trafficking and scam activities.

A full ban, proposed by multiple senators, had also gained the support of the Department of Finance (DOF) and the National Economic and Development Authority.

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