Enables IMG ARENA to capture richer, faster and more accurate data on behalf of sports leagues and federations, enhancing fan experience and engagement

IMG ARENA, a leading sports data and technology business, announced today a strategic investment in Swedish computer vision specialist Signality. Providing IMG ARENA with a controlling interest, the investment will enhance IMG ARENA’s data collection capabilities with leading computer vision and camera technologies.

Combined with IMG ARENA’s leading products, extensive network, and operational scale, Signality’s deep tech, cloud-based platform, which uses artificial intelligence to extract highly accurate sports event tracking data in real-time, provides sports leagues and federations, and ultimately fans, an enriched experience, driving greater fan engagement content solutions.

Established in 2016, the Sweden-based company will become part of London-headquartered IMG ARENA with continued oversight from co-founders Mikael Rousson and Michael Hoglund.

Brad van Wely, Chief Product Officer, IMG ARENA, said: “This is a very exciting and important investment for IMG ARENA. It will enable us to build a next-generation data collection system, which will generate new and exciting insights across a multitude of sports. This compelling data will underpin both our current and future suite of products for rightsholders and fans alike, combining real-time data, and analytics with innovative front-end solutions to enhance the fan experience.”

Mikael Rousson, co-founder and CEO, Signality, said: “Signality was born from a vision of enhancing sport at a fundamental level using computer vision technology. Joining the IMG ARENA business is a natural union born out of synergies in product, customer base and, most importantly, culture and vision. It will accelerate our joint desire of having a global impact on the future of sports and sports fans.”

IMG ARENA is a sports content and technology hub serving the sports, sports betting and sports media eco-systems. IMG ARENA delivers live streaming and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, DP World Tour PGA Tour, MLS and the FA.

By welcoming WMG to its game provider family, NetBet Italy continues to secure its reputation as one of Italy’s favourite online casinos.

NetBet Italy are always looking for new ways to evolve their product offering to meet the demands of discerning customers. They have established themselves as one of the most adaptable online casino platforms, constantly welcoming new providers and their portfolios to the fold.

This new partnership between NetBet Italy and WMG, an iGaming company already popular among Italian players, helps both brands to further connect with their audience and offer an increasingly diverse game selection. Notable games from the WMG collection include Fowl Play Gold, Haunted House and Four Fowl Play, all of which and more are now playable on NetBet Italy, as well as many more.

NetBet Italy’s PR manager, Claudia Georgevici, said: “Our goal here at NetBet Italy is to create an online entertainment platform that appeals to players at all levels. We are constantly evolving our providers list to include both established gaming companies and fresh new talent that caters to specific markets.”

“Our recent partnership with WMG is a strong move for both our brand and theirs, helping us make our mark among NetBet Italy’s players and extending WMG’s reach to a wider audience. We look forward to working more with this talented provider in the future.”

Provider of B2B ultra-low live streaming platform and API nanocosmos joined the CDN Alliance as a founding member. With more than 20 years of experience in the audio/video industry and multiple innovations that nanocosmos has contributed to interactive live streaming, this marks an important milestone. The firm joined the initiative to support and bring forward the global CDN Industry and CDN Community.

The CDN Alliance is an independent nonprofit organization with the goal to connect, support, and represent the global CDN Industry, and CDN Community. The organization announced to dedicate its work to defining best practices and raising awareness about the CDN Industry. It aims to initiate and facilitate activities to work on global industry challenges e.g. availability, scalability, reliability, privacy, security, sustainability, interoperability, education, certification, regulations.

As a pioneer in the B2B interactive live streaming industry, nanocosmos will contribute the expertise of delivering ultra-low latency live streaming based on a combination of a self-managed CDN, browser-based player and advanced analytics. Oliver Lietz, CEO nanocosmos, shares his excitement about the news: “This is a great opportunity to have an overall touchpoint for the industry and, with concerted efforts, to create more awareness in the interest of the CDN Industry and CDN Community. We are thrilled to be part of the founding members and look forward to supporting this initiative with our partners”.

At the NAB Show 2022, nanocosmos announced the new release of nanoStream Cloud, which is the combination of a Global Network (CDN), Player and extended analytics. It not only reduces latency further to remain sub-second, but also takes it a step further and makes interactive live streaming about more than just latency. Their comprehensive approach integrates other elements that proved to be especially relevant during the time of increased virtual interaction like quality of service and thus the quality of experience for end users, data driven streaming and streaming protection.