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Betixon strikes Betsson deal in Lithuania and Esto

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Photo by Luis Villasmil on Unsplash
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Rising star mobile slot developer integrates suite of titles with operator’s popular Betsafe and Supercasino brands

Betixon, the mobile-first slot developer, will integrate its full suite of thrilling and fun games with tier one operator, Betsson Group.

Under the deal, Betixon’s cutting edge mobile slots, which can also be played on desktop, will launch to players in Lithuania and Estonia via the operator’s Betsafe and Supercasino brands.

This means players at these popular online casinos will be able to access titles such as Boots of Luck, Wild Wolf and Ages of Halvar, plus the soon to launch Fortune Breakers series, for the first time.

Fortune Breakers is set to become Betixon’s flagship game series, with each slot packed with stunning visuals and animations plus innovative gameplay and features.

Betixon was founded by industry veterans and has already earned a formidable reputation for designing and developing highly engaging games that have been built for mobile play from the get-go.

Each slot boasts an incredibly high production value, with striking graphics and authentic sound combined with engaging gameplay thanks to the use of cutting-edge math and mechanics.

The developer’s games are available to operators in a wide range of regulated markets, including the UK, Lithuania, Estonia, Italy, Colombia, and Romania with more to follow.

Lior Cohen, Co-founder and CTO of Betixon, said: “This is a major deal for Betixon and marks our arrival as a major player on the slot development scene.

“Betsson is one of the biggest names in the business and it is a real honour to see our suite of mobile-first slot games launch to players in Lithuania and Estonia through its Betsafe and Supercasino brands.

“As a studio, we are focused on regulated markets and partnering with operators that share our strategy and vision, and in Betsson we have found the perfect partner.”

Ciara Nic Liam, Product Director for Gaming at Betsson Group, said: “We pride ourselves in offering our players the widest range of quality casino content localised to the market from which they are playing.

“Betixon has quickly emerged as a rising star on the slot development scene and we believe their games will prove to be hugely popular with players in Lithuania and Estonia.

“We look forward to seeing titles such as Boots of Luck and Fortune Breaks land in the game lobby at Betsafe and Supercasino and to enjoying a long and successful partnership with Betixon.”

Baltics

Thunderkick bolsters presence in Lithuania with 7bet deal

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Thunderkick bolsters presence in Lithuania with 7bet deal
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Independent slots studio Thunderkick has strengthened its position in Lithuania after partnering with 7bet, an established operator in the Baltic region.

As part of the agreement, Thunderkick’s collection of popular games, such as the Beat the Beast series, Esqueleto Explosivo 2 and Pink Elephants 2, will now be available to more players in the country.

7bet, established in 2020, offers a wide variety of slots to its player base from internationally acclaimed game providers. It is also the only Lithuanian operator to boast tote betting on horseracing.

The new deal follows several high-profile signings for Thunderkick, including Alea and Skywind Group. The provider has seen significant growth in recent months with more to follow in the coming year.

Fredrik Ekholm, Head of Sales at Thunderkick, said: “We’re proud to be expanding our reach in Lithuania as it is an important market for us. 7bet is a well-established and quickly growing operator with a broad player network, and fits the profile of an operator with whom we want to partner.”

Gintare Karvelyte, Casino Product Manager at 7bet, added: “We’ve been thoroughly impressed with Thunderkick’s output over the years, so we’re thrilled to be introducing their dynamic games to our players.

“Titles such as Bones & Bounty, alongside classic player favourites including Pink Elephants 2 and Esqueleto Explosivo 2, are going to provide immersive, forward-thinking gameplay experiences, and we’re excited to be able to offer these releases and more.”

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Baltics

Lithuania Mulls Cracking Down on Gambling Ads

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Lithuanian MPs have registered amendments to the Gambling Law proposing to further tighten gambling advertising in the country as of 2025.

Around 50 MPs, mostly from the ruling majority, have signed the amendments proposing to prohibit the dissemination of information of the gambling companies sponsoring any public events, activities, natural or legal persons.

If adopted, the amendments would eliminate the advertising of betting, wagers, and casinos on television, in newspapers, magazines, or news websites and on street billboards. Neither the names nor the logos of gambling operators could appear on the jerseys of athletes and in arenas during the sporting events.

Companies would only be able to publish information on the types of gambling at the gambling venue or on the company’s website, the address of which is specified in the Gambling Regulation.

It is proposed to allow gambling companies to publish information on gambling only in publications aimed at professionals in the business. They could advertise their name and brand on their head office building or gambling venue.

Lithuanian MPs have started considering tightening the requirements for gambling advertising amid allegations that Šarūnas Stepukonis, a former BaltCap Infrastructure Fund partner, has embezzled and gambled away millions of euros of the fund’s money.

The initiator of the amendments, Mindaugas Lingė of the ruling conservative Homeland Union, has previously said that last year the total revenue of gambling operators amounted to 222 million euros, up from 103 million euros in 2020.

The amount spent on advertising in the gambling business doubled from 6.36 million euros in 2020 to 12.73 million euros in 2023. Gambling operators’ profits increased from 20 million euros in 2020 to more than 53 million euros in 2022.

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Baltics

IGT Signs 12-Year Contract Extension with UAB Perlas Network in Lithuania to Deploy Upgraded Central System Software

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IGT Signs 12-Year Contract Extension with UAB Perlas Network in Lithuania to Deploy Upgraded Central System Software
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International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has extended its contract with UAB Perlas Network (“Perlas”) for an additional 12 years until 2035. As part of the agreement, IGT will provide upgrades to the Lottery’s central retail system including advanced software and user interfaces.

“Upgrading Perlas’ central system with IGT technology will help us optimize and elevate the country’s most popular and exciting lottery games,” said Mindaugas Marcinkevičius, UAB Perlas Network CEO. “We look forward to implementing IGT’s upgrades and are pleased to continue this successful relationship for another 12 years.”

“The technology enhancements being provided to Perlas are backed by IGT’s decades of lottery industry leadership and experience,” said Jay Gendron, IGT Chief Operating Officer Global Lottery. “This upgraded technology will introduce an administration portal that will enable the Lottery to view and manage all applications and back-office functions, helping to improve efficiencies and maximize profitability.”

The Lottery has been a customer of IGT’s since 1994. In 2023, IGT announced that it signed a contract with Euloto UAB (Perlas’ dependent company) to deploy its advanced cloud-based remote game server and at least 12 eInstant games per year.

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