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Diffusion 6.7 – Introduces Secure Personalized Data Delivery to Individual Clients

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Award Winning Year for Push Technology’s Diffusion
Photo credit: pushtechnology.com
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Push Technology, the pioneer and leader in real-time data streaming and messaging solutions, today announced powerful new personalized client data delivery capability in the company’s Diffusion Intelligent Event-Data Platform, that consumes, enriches, and delivers data among applications, systems, and devices. This announcement ups the competitive game stakes for other messaging and event broker vendors such as Kafka, Tibco, and Informatica.

Introducing Personalization with Session Trees

The new release expands the range of Diffusion’s unique and powerful Data Wrangling capabilities with the introduction of Session Trees. With Session Trees you can easily create event-data streams, for example: by geography focused on a local event or regulatory requirements; by network connection type such as 4G or 5G; by device type such as desktop, mobile, IoT sensor, etc. Session trees are powerful because they make it easy to tailor applications to meet security, optimization, personalization, and localization requirements specific to a client or group of clients. Session Trees transform the types of valuable, differentiated services that companies can provide.

Integration with Databases for Change Data Capture (CDC)

Databases are and will remain a large part of every company’s technology solutions. With the continual expansion of the Diffusion platform’s data gateway capabilities, 6.7 introduces the new CDC Adapter to easily connect to a wider range of data sources. The new adapter enables real-time streaming of all data, portions of the data or changes to the data. The new CDC Adapter has been tested and approved for MySQL and PostgreSQL relational databases.

Enhanced Data Transformation

With the release of 6.7, Topic Views can now be used to apply a JSON patch to the values within a JSON topic. For example, updating only the phone number in a customer record. This functionality enables use of all the power of the JSON Patch standard to transform and wrangle topic data.

Sean Bowen, CEO of Push Technology, said: “We are delighted with the reception our platform continues to receive as we expand our Diffusion platform’s powerful, intelligent data management capabilities, in lock-step with the needs of companies working around the globe on their digital transformation imperatives.”

Industry News

Casino Plus Bonus: New English Edition is live!

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Casino Plus Bonus, the leading German gambling news and review portal has finally launched its English language Edition! It features exclusive news covering everything you need to know about the international Gambling scene. The goal of the new Casino Plus Bonus version is to bring the successful concept of this leading iGaming informational platform to an international scale. While the portal has originally been a reference point for gamblers across Germany, Switzerland and Austria, it is now available for a Worldwide audience.

What is new for Casino Plus Bonus?

With the beta-testing complete, the English Edition of Casino Plus Bonus is now fully functional and available on all devices. One interesting feature is that the English-language version has a special technological focus on mobile devices. This is due to the ever growing popularity of mobile gaming.

Jack Bannon, publisher of the English Edition, said:

“The English-language version of Casino Plus Bonus is a very challenging and motivating undertaking. We are starting from an influential position with credible brand recognition crossing over from the German language versions of the portal. We are already taking the different cultural and behavioral particularities of an international audience into consideration, as well as recognizing the multiple regulation frameworks across various jurisdictions. Naturally, our goal is to consistently keep readers fully informed on developments in their respective market and offer the best casino promotions available to our audience.”

What does Casino Plus Bonus feature?

Casino Plus Bonus is a leading informational platform that covers news about the casino industry, game producers and new game releases, as well as interviews with important personalities in the gambling industry.  It also has a dedicated team of experts in the casino testing field, that review and provide ratings for online casino provider. Additionally, Casino Plus Bonus offers a great selection of service articles, such as how-to-guides, as well as a wide selection of exclusive casino bonuses.

The International Edition will have a focus on Canada, New Zealand, South Africa, the United Kingdom, and the Republic of Ireland as main English-speaking countries. However, also India and other countries that have an audience that searches and reads iGaming content in English, for example CEE will be taken into consideration. Each country has licensed casino operators that offer special deals and Casino Plus Bonus takes that into account with dedicated casino listings.

What does the English Edition of Casino Plus Bonus focus on?

Apart from the usual features of Casino Plus Bonus, the new English version will have a new focus:  The new English-language portal will pay particular attention to special promotions. Every promotion will be tested and validated before it is published to the target audience. Most of those promotions  include no deposit bonuses and free spins and are exclusive for the readership.

Moreover, the English Edition will have a focus on English-speaking countries, such as Canada, New Zealand, South Africa, the United Kingdom, and the Republic of Ireland, as well as India and other countries that have an audience that searches and reads iGaming content in English.

Georg Heinrich, Founder and Publisher of the German edition added:

“We are extremely happy to have Jack Bannon and his team on board. We believe that parts of our winning concept translated into leadership on the German market can also be transferred into the creation of an informational iGaming portal for an international audience. Furthermore, Jack has extensive publishing experience in the gambling field and will develop the international edition of our iGaming informational product further.”

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Cryptocurrency

Cryptocurrencies in Casinos – the Promises & Pitfalls

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Photo credit: pexels.com
Reading Time: 4 minutes

 

Cryptocurrencies are having a moment. Bitcoin, the first and most well-known cryptocurrency, has seen its value skyrocket in recent months, with one bitcoin worth more than $18,000 at the time of this writing. Cryptocurrencies are digital or virtual tokens that use cryptography to secure their transactions and control the creation of new units. This makes them a potentially appealing option for online casinos, which could use them to make deposits and withdrawals faster and more secure. But there are some potential pitfalls to consider before jumping into cryptocurrencies for online casino gaming. Let’s take a closer look at both the promise and the risks of using cryptocurrencies in casinos.

How Does a Bitcoin Casino Work?

When it comes to online gambling, there are a lot of options to choose from. One type of online casino that has been gaining popularity in recent years is the Bitcoin casino. So, how does a Bitcoin casino work?

Essentially, a Bitcoin casino is just like any other online casino, except that it allows players to gamble using the cryptocurrency Bitcoin. This can be beneficial for both the casino and the player, as it offers a more secure and anonymous way to gamble. Lots of recent brands which were launched in 2022, offer crypto payments to players in India and beyond. For the player, this means that their personal information is not at risk of being compromised.

For the casino, it means they can accept payments from players worldwide without having to deal with banks or other financial institutions. In order to get started with a Bitcoin casino, all you need is a Bitcoin wallet. Once you have set up your wallet, you will be able to deposit Bitcoins into your account and start playing your favorite casino games.

What are the Pros of Crypto in a Casino?

The advantages of cryptocurrencies in casinos are many and varied. Below are the top benefits of the use of cryptocurrencies in online casinos:

  • Anonymity and Security: When most people think of casinos, they envision a seedy underworld where cheaters prosper, and their personal information is at risk. However, Bitcoin casinos are changing this perception by offering a secure and anonymous way to gamble online. Unlike traditional casinos, which require their users to fill out extensive personal information forms, Bitcoin casinos allow users to gamble anonymously. This not only protects their personal information from being hacked or stolen but also allows them to avoid any government scrutiny. As a result, Bitcoin casinos are becoming the preferred choice for many online gamblers. In addition to offering enhanced security and anonymity, Bitcoin casinos also allow users to take advantage of lower transaction fees and faster payouts. With all these benefits, it’s no wonder that Bitcoin casinos are quickly gaining popularity worldwide.
  • Cheap & fast payment: Cryptocurrency transactions are carried out directly between the user and the operator without the interference of any third party. This makes for seamless and speedy transactions. The lack of a central authority also means that there are no delays or “red tape”, as is often the case with traditional financial institutions. In addition, cryptocurrency payments can be made cheaply and quickly without the need for expensive infrastructure or middlemen. As a result, cryptocurrencies are an attractive option for those looking for fast and efficient payments.
  • Bonuses: Bitcoin casinos offer various bonuses and rewards for their customers. One of the most popular bonuses is the no deposit bonus, which is offered to new customers. This bonus allows you to play without having to make a deposit, and it can be a great way to try out a new casino. However, it’s important to read the terms and conditions of the bonus before you claim it, as some bonuses have wagering requirements or other restrictions. There are also often reload bonuses available, which give you a bonus when you make a second or third deposit. These bonuses can be a great way to boost your bankroll and increase your chances of winning. Bonuses are one of the many reasons why Bitcoin casinos are becoming increasingly popular.
  • Decentralised: The decentralised nature of Bitcoin is one of its key advantages. Unlike traditional currencies, which central banks regulate, Bitcoin is not subject to any central authority. This means that no government or financial institution can interfere with Bitcoin transactions or freeze a person’s account. Instead, Bitcoin transactions are verified by a global network of computers known as miners. These miners work together to confirm each transaction and are rewarded for their efforts with new bitcoins. As a result, Bitcoin’s decentralised nature ensures that no single entity can control the currency or manipulate the transaction process. This makes Bitcoin a more secure and trustworthy currency system.

What are the Cons of Crypto in a Casino?

Cryptocurrencies in casinos are not without their risks and drawbacks. One of the most significant dangers is the possibility of theft or fraud. Because digital currencies are stored in digital wallets, they are susceptible to hacking. If a hacker can gain access to a user’s wallet, they could theoretically steal all of the currency stored inside.

Another risk associated with cryptocurrencies is volatility. The value of Bitcoin and other digital currencies can fluctuate wildly, creating problems for casinos that accept them. If the value of a currency plummets suddenly, a casino could end up taking a big loss.

Finally, there is the regulatory risk. Cryptocurrencies are still not well understood by most governments and regulators. This could create problems down the line if authorities decide to crack down on casinos that accept them.

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Interviews

Q&A with Jennifer Riley, Customer Services Director at 2mee

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Reading Time: 3 minutes

 

Q: Are affiliates making the most of their website real estate when it comes to promoting operator brands and driving engagement/conversions?

A: I think it has become obvious that the majority of affiliate listing pages have become very busy and cluttered, with hundreds of brands and clashing banners pushing various promotions and offers. Brands listed on these pages are locked in a constant battle to stand out from the crowd, and this is why the affiliates need to do something to help partner sportsbook and casino brands drive greater engagement and achieve higher conversions

The digital advertising space has been dominated by banner ads and more lately aminated rich media graphics, but the problem here is that everybody is using the same medium to try and grab player attention. There are some levels of differentiation in terms of size, placement and the holy grail that is the website page takeover, but on the whole, I think the CTRs they deliver reflect the battle to break through the noise for advertisers – a battle most are currently losing.

Q: What are some of the challenges they face when it comes to maximising this real estate? Can you share an example?

A: Affiliates have limited website page real estate on which to list their partner brands and squeeze in banner ads and graphics. The majority of this space must be given to editorial content, especially for affiliates that are genuine media outlets. Many also have commercial agreements already in place for where certain brands are listed on pages, so it becomes increasingly difficult to open up additional advertising real estate. This is certainly the case when users are accessing websites from mobile, where the reduced screen size sees banner ads disrupt the UX and make them almost impossible to read.

Q: How can affiliates overcome these challenges? What products are available that they can use to make the most of the promotional space they have on their sites?

A: It is actually a very difficult challenge for affiliates and publishers to overcome without totally redesigning their websites. This is something 2mee is looking to address with the launch of our HoloAd product, which lets publishers allow their operator partners to deploy hologram messages anywhere on their website pages without impacting the user experience or replacing the existing listings or banner ads they have in place.

Q: How does your HoloAd product work?

A: HoloAd is a simple tool that delivers engagement that is 5x higher than banner ads or text. Affiliates can use our platform to allow operators to deploy their brand ambassadors and influencers as hologram messages directly on their sites to promote offers of the day, tips, sign-up specials, etc. Based on our powerful, market-leading HoloMessage solution, with HoloAd operators can be sure their holograms will grab the attention of players, driving conversions and revenues for them as well as their affiliate partners.

Q: What makes holograms so effective for affiliates? Can you share any performance stats?

A: There is nothing more powerful in marketing the generating a human connection between brand/product and the consumer. Holograms do just that, allowing affiliates to offer their operator partners a new channel through which to be heard above the noise being made by their rival brands. Our affiliate customers are achieving incredible CTRs of between 28% and 36% and when you consider that on average banner ads tend to deliver CTRs in the low single figures, you can see why affiliates and their operator partners are keen to use our HoloAd solution.

Q: Do holograms and your HoloAd product spell the end for banner ads?

A: Not at all – HoloAd is deployed in such a way that there is also space for existing banner ads and boxes. Of course, affiliates can offer HoloAs as the premium centre of focus that every operator will wish to secure once they see the CTR stats and conversions they achieve. There will never be more than one HoloAd on any page at any one time and that allows affiliates to charge a premium price for the space.

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