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LOW6 APPOINTS GLOBAL SPORTS INDUSTRY EXPERT BEN BARKER AS CHIEF REVENUE OFFICER

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Award-Winning Industry Leaders in Sports Gamification Further Strengthens Senior Leadership Team with Appointment of Ben Barker; Barker will focus on developing the company’s revenue streams

Low6, the award-winning leaders in sports gamification, has announced the appointment of Ben Barker as Chief Revenue Officer. Barker, a global sports industry specialist with over 20 years’ experience working worldwide, joins Low6 from his most recent role as Chief Commercial Officer at Monterosa, where he worked with broadcasters, brands and sports rights-holders to activate mobile audiences. Barker starts at Low6 with immediate effect and will be responsible for developing commercial and revenue strategies to drive the expansion of the company in North America, whilst also looking to develop the company’s existing partnerships.

“We’re delighted to welcome Ben to Low6 as Chief Revenue Officer,” commented Jamie Mitchell, Co-Founder and Group CEO, Low6. “Ben has an outstanding resumé as a leader in global sports, with experience in multiple aspects of the industry, including broadcast, working with rights holders and brands, and in digital. Ben will add significant value to our leadership team as we continue to grow, and we look forward to seeing Ben play a major role in our growth plans for 2022 and beyond.”

Ben Barker, Chief Revenue officer, Low 6: “Low6 has made its mark as one of the hottest start-ups in sports gaming under Jamie’s leadership. I am excited to join the team to drive forward the commercial strategy aligning our partners, customers and fans to inspire sports gaming through innovation and creative solutions.”

A graduate of the University of Northumbria with a BA in Marketing / Marketing Management, Barker’s career includes 15 years at WPP Group companies and most recently 6 years with Monterosa Ltd working with IMG Arena, EA Sports, ViacomCBS, the Jockey Club, Formula 1 and Liverpool FC.

Gaming

FBMDS’ First Ever Crash Game, Champion Tales, is Out Worldwide

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Get ready to witness the dawn of a new era in online casino gaming as FBMDS unveils the highly anticipated Champion Tales, the brand’s first ever non-traditional game available worldwide. Brace your players for an immersive gaming experience that will transport them across the globe, hand in hand with the legendary Mr Champion himself.

Champion Tales captures the essence of the emergent non-traditional gaming trend with its strategic betting rounds and monumental winnings. FBMDS’ new game merges top-notch technology with the brands’ expertise, creating a thrilling and immersive experience with high stakes for players and a safe choice for casino operators.

A distinctive non-traditional game with big prizes to award

Following a crash gaming logic, FBMDS’ release evokes players’ heart-pounding anticipation as the multiplier reaches new heights, requiring strategic decision-making and a thrilling rush to hit the ‘Collect’ button before it’s too late.

FBMDS has balanced gameplay mechanics to increase players’ chances of earning significant rewards, making it a lucrative choice for online casino operators. Furthermore, Champion Tales boasts a highly profitable RTP rate, surpassing competitors in the market.

But that’s not all. Champion Tales comes loaded with features designed to elevate the gaming
experience:

  • Autoplay: Players can choose how many rounds they want to play without any hassle, making continuous play even more convenient and enjoyable.
  • Auto Cashout: The Auto Cashout feature, where players can choose the value they want to cash out, minimizing mistakes or distractions that could impact their winnings.
  • Responsible Gambling: FBMDS prioritizes players’ safety with the responsible gambling feature, allowing players to set limits above or below their initial balance, preventing any unwanted excessive play.
  • Detailed Play History: A detailed play history feature ensures that players always remain safe and in control. They can review their past gaming sessions, bets and outcomes, promoting transparency and responsible gaming practices.

“Listening to our partners and clients was always the number-one priority during the creation process of Champion Tales,” the Director for FBM, Renato Almeida, said. “Since the crash gaming category has been getting a lot of popularity, we made sure we understood market needs to make sure our clients’ expectations and profitability rates were being met, while delivering an innovative solution able to provide players with an amazing gaming experience.”

A personalized crash gaming atmosphere

Champion Tales goes beyond colossal wins with its debut, offering a captivating Brazil-inspired tropical ambiance. Moreover, the game’s background, scenery and music can be customized to meet the needs of casino operators in diverse markets, cultural contexts and geographical locations.

This allows for an enriched gaming experience worldwide, whether by incorporating local landmarks, cultural references or regional music, to resonate with operators’ requirements, enhancing customer engagement and satisfaction.

In addition, clients can have their respective logos applied to the game’s flag, further aiding in branding. FBMDS maintains product localization as a priority by developing characters and backgrounds that resonate with the regions where partners operate and represent the seasonality of the market. This approach generates greater player identification, leading to increased retention and loyalty.

By developing mobile-friendly, cutting-edge and highly customizable gaming solution like Champion Tales, FBMDS proves once again its ability to deliver profitable and satisfying products for casino operators worldwide.

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Hub88’s Mark Taffler Taking to the Ring to Support Oliver’s Wish Foundation at the SBC Charity Boxing Championship

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Supplier’s Commercial Director to don the gloves at prestigious industry charity event

Mark Taffler, Commercial Director for Hub88 and Bombay Group, is joining an industry lineup to compete in a white-collar boxing match at this year’s SBC Charity Boxing Championship fundraising event.

Taffler, who is being sponsored by One.io, whom is part of the Yolo Investments’ portfolio, will face SMPL Consulting’s Director Simon Pilkington in the opening bout of the night to raise money for three charity organisations.

Hub88 will be hosting a VIP table at the event, which was set up by SBC in partnership with Oliver’s Wish Foundation.

Over 500 industry representatives will be in attendance for an evening of boxing on November 10, with a blend of fierce competition and camaraderie taking place at the luxurious Hilton Hotel in London.

Last year’s event raised a staggering £152,000 and was donated to the Oliver’s Wish Foundation and its amazing partner charities Chestnut Tree House, Cystic Fibrosis Trust and SUDC UK.

“Mark’s fantastic work so far will be rewarded in the boxing ring and we look forward to seeing how he gets on against his fierce competition Simon when the action unfolds,” the Head of Hub88, Ollie Castleman, said.

“Ultimately, the goal is to raise money for a great cause and, following the success of last year’s event, we are delighted to play a part in the 2023 instalment of the SBC Charity Boxing Championship.”

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Latest News

Playbook Engineering announces DragonBet partnership

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Playbook Engineering, a leading global betting platform provider, has boosted its UK presence thanks to a new agreement with online betting platform, DragonBet.

The integration will see Playbook supply its solution to DragonBet, which specialises in offering more coverage on Welsh sport than any of its competitors.

DragonBet offers the very best in odds from horse racing, football and rugby, alongside US sports such as American football, baseball and basketball, whilst offering the latest prices on the Cymru Premier League in Wales.

With the deal now live, DragonBet is able to take advantage of Playbook’s extensive book of pre-match and live odds, with hundreds of sports available to bet on.

This latest partnership strengthens Playbook’s reputation as a global player within sports and casino, thanks to its development of cutting-edge technology whilst providing one of the best and most innovative user experiences on the planet.

Commenting on the partnership, Ivo Doroteia, CEO at Playbook, said: At Playbook Engineering, we are always eager to develop exciting new alliances and it is excellent news for us to count DragonBet as a new partner.

“DragonBet is undoubtedly one of the UK’s up-and-coming operators, with a big footprint already in Wales. With this partnership, we hope to expand DragonBet’s presence across the UK and beyond,  at the beginning of a fruitful journey for both companies.”

David Lovell, Co-Founder at DragonBet, added: “We are delighted to become a part of the Playbook Engineering family. With powerful front-end customisation, robust reporting functionality and a sleek UX now at our disposal, the partnership represents a huge step forward for DragonBet.

“We look forward to leveraging the strength of the Playbook platform to realise the potential of our growing brand.”

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