New partnership to boost penetration of supplier’s product in growing markets

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has partnered with Kiron Interactive to develop an all-new bespoke 24/7 channel to deliver a select mix of both companies’ market-leading Numbers products across Africa.

The agreement will see SIS collaborate with the established global technology and software company, leveraging its expertise and insight across the many burgeoning markets in the continent to deliver the channel tailored for African markets, expanding the profile of both companies’ high-quality, enhanced Numbers content.

African operators and players will have greater access to SIS’ world-famous 49’s Original Live Draw, alongside the new high-margin 39’s draw that features high-frequency, live draws every five minutes. The company’s numbers content is already hugely popular with bettors across Africa, who enjoy the opportunity to win big from small stakes.

This agreement is the latest in a string of similar commercial announcements in Africa for SIS, highlighting the growing demand for its 24/7 live betting offering and strengthening its presence across the potential-rich regulated markets.

Joe Andrews, Head of Sales for Africa at SIS, said: “Having the right partners in regions with a disparate makeup such as in Africa is essential to ensuring we continue growing our brand and products there.

“Kiron’s heritage across the continent provides us with a hugely valuable advantage in developing and launching this new channel, which will be a significant boost to our commercial ambitions in the region.

“Our content is renowned for driving incremental revenue as the high-frequency, 24/7 nature of our Numbers games is popular among African bettors.”

Steven Spartinos, Co-CEO of Kiron Interactive, said: “As we continue to expand the reach of Kiron and broaden the scope of the services we offer and the number of partners we work with, collaborating with a leading brand such as SIS is key.

“While we operate globally, Africa is where our roots lie, and as such, we offer unrivalled insight into the many diverse markets here. We’re delighted to work with SIS and look forward to working together to bring the combination of our respective revenue-boosting content to an even wider audience.”

Even with load shedding causing frustration among both athletes and officials alike, Mind Sports South Africa (MSSA) was able to still host a verys successful championship were all participants were able to compete and, most of all, have fun.

With the “competent” South African government stating that South Africa will have load shedding for the next two years, MSSA is already reviewing its policies in regard to load shedding and its online championships.

Load shedding has a huge impact on esports, and may end up causing online console and pc gaming to become elitist as only those who are substantially financially advantaged will be able to compete. It may also result in mobile esports becoming more popular.. A continuous and consistent electricity supply is vital to South Africa developing as a major esports nation.

Nevertheless, MSSA is more than happy with the results from the 2023 Northern Cape Championships.

There were no less than seven (7) provinces represented, and more importantly, there were more females participating since 2020. Of the 22 athletes who earned Provincial Colours, 7 of such athletes are females.

Special mention must be made of Karli Roodt (Middelburg Hoërskool) who is the first female champion in the esports title of Rocket League to earn Mpumalanga Provincial colours. Karli also qualifies for National Team Trials, and may very well end up in the National Squad and/or Protea Team.

The female esports team, VYBN Females, also had a good showing in the CSGO esports title. The team has now earned Provincial colours as well as qualifying for National Team Trials, and may very well end up in the National Squad and/or Protea Team. Of course, CSGO is just  one of the six titles which MSSA has entered to contest at IESF’s 15th World Championships.

IESF’s 15th World Championships will be played to the following titles:

• Counter-Strike: GO (CSGO)
• Counter-Strike: GO (CSGO) – Female division
• DotA 2
• eFootball
• Mobile Legends, Bang Bang
• PUBGM
• Tekken 7

The winners of the 2023 Northern Cape Online Championships are: