Incentive Games, leading B2B games provider and acquisition and retention specialist, has been officially accredited as a Great Place to Work Certified™ organisation for the second consecutive year. This recognition underscores the company’s commitment to creating an engaging and people-centric environment that encourages a healthy work-life balance.

The Great Place to Work Certification is awarded to organisations that demonstrate a commitment to building a high-trust, high-performance culture. It is backed by anonymous feedback from Incentive Games employees which covers topics including trust in leadership, sense of belonging, opportunities for professional growth, and work-life balance.

As a global authority on workplace culture, Great Place To Work utilises its rigorous, data-driven ‘For All’ methodology. This accreditation confirms that a minimum of 65% of employees consistently enjoy a positive experience at Incentive Games.

Stewart Gove, Chief Operations Officer, said, “We’re thrilled to be recognised as a Great Place to Work for the second year in a row. Our employees are the driving force behind Incentive Games’ success. The consistent positive feedback about their experiences with fellow colleagues, leaders, and roles is a testament to the incredible dedication, collaborative spirit, and passion that our team brings to work every day.”

Benedict Gautrey, Managing Director of Great Place To Work® UK, expressed his congratulations to Incentive Games for attaining their certification, “We know that prioritising the employee experience leads to building trust among employees, fostering a remarkable workplace culture, and ultimately achieving exceptional business outcomes. Congratulations!”

Silverback Gaming is taking players on a mouth-watering adventure in the latest sweet treat to leave its production line. Macaron Mad Mess is a charming slot that sees players join a cute French bulldog as it bakes up some delicious macarons and big wins.

Macaron Mad Mess is set across five reels and five rows with 30 paylines active during the base game. It sits in the middle of the volatility scale and has a max win potential of 580x.

The vibe is very Parisian with various baked treat symbols landing as players spin the reels. But they will also want to keep their eyes peeled for the bonus features coming out of the oven including Wilds, Free Spins and a Pick’em bonus game with big Multipliers up for grabs.

First up is the Wild Macaron Tower which can substitute for all other symbols (except the Scatter and Bonus symbols) to create additional win combos. Tasty, or what?

The French Bulldog Scatter triggers Free Spins – three, four or five Scatters awards 10, 15 or 20 Free Games respectively. Any wins that land during the Free Spins bonus receive a 2x Multiplier and any new Scatters that land award additional Free Spins as per the below:

1 Scatter = 2 Free Spins

2 Scatters = 4 Free Spins

3 Scatters = 6 Free Spins

4 Scatters = 8 Free Spins

5 Scatters = 10 Free Spins

If that wasn’t enough of a sugar rush, Macaron Mad Mess also features a Bonus Game which is triggered when three or more of the Macaron Gift Box symbols land on the reels. Players are then taken to a new screen displaying a selection of Macaron Gift Boxes.

Each box contains a Multiplier of 20x, 50x, 100x or 500x and the players keep opening boxes until they match three Multipliers, which pays as a cash prize.

Macaron Mad Mess is certified for launch in core European markets including Malta and Italy as well as regulated North American markets such as Ontario, Pennsylvania, New Jersey and Michigan.

Katya Machuganova, Product Owner at Silverback Gaming, said: The design team has done an incredible job of bringing this zany theme to life. Macaron Mad Mess is a visually striking game that also deliver in terms of the gameplay and bonus action.

“Big wins are delivered through Wilds and Free Spins, but the addition of the Pick’em bonus takes this to the next level with a top cash prize of 500x.

“This is one of the most fun and entertaining slots to leave our production line and we look forward to seeing players bake up some truly epic wins.”

NODWIN Gaming Private Limited (A material subsidiary of Nazara Technologies Limited, BSE:NAZARA) announced today that its Singapore based subsidiary, NODWIN Gaming International Pte. Ltd, (NODWIN Pte) has signed definitive agreements to increase its existing 13.51% stake in Freaks 4U Gaming GmbH, a Berlin-based Global full-service gaming and esports agency to 100% in tranches through a share swap valued at upto INR 271 crore (Euro 30.3 million)

NODWIN Pte will initially increase its existing stake in Freaks 4U Gaming to 57% and the remaining 43% held by the founders Michael Haenisch, Matthias Remmert and Jens Enders will be swapped at a later time at its option. Existing investors of Freaks 4U Gaming (Co-Investor FRE and Game.Fin S.R.L) will become shareholders of NODWIN Pte

Freaks 4U Gaming offers a multitude of agency services and best-in-case solutions to brands and publishers and generated INR 223 crores (Eur 26.9 mn unaudited) in 2023.This acquisition will significantly enhance NODWIN Gaming’s capabilities, bringing in the expertise, experience and network of the Freaks 4U Gaming team and is expected to contribute materially to NODWINs revenues going forward.

Since the acquisition of a minority stake in Freaks 4U Gaming in January 2024, NODWIN has been working with the Freaks 4U Gaming management on integration of the two businesses and evaluating the synergies they present. The two teams have already worked on jointly delivering high-profile projects such as the PUBG Mobile Global Open and Esports World Cup (EWC) and have jointly explored new business vertical opportunities. Based on the outcomes of this exercise and early traction on potential synergies, NODWIN Gaming and Freaks 4U Gaming have decided to proceed with this transaction.

This move is set to bolster NODWIN Gaming’s access to developed markets, in addition to execution and planning capabilities in PC gaming and publishing support services. The integration of Freaks 4U Gaming’s capabilities, along with its presence in key developed markets, will serve as substantial revenue drivers. This strategic alignment will complement NODWIN Gaming’s strong execution capabilities in emerging markets, enabling the establishment of a global delivery model – a pioneering achievement in the esports sector. Co-Founder of NODWIN Gaming, Akshat Rathee, stated, “This acquisition is a pivotal step in our global growth strategy. By integrating Freaks 4U Gaming’s expertise and resources, we are poised to deliver unparalleled services and expand our global footprint in the gaming and esports industries. In Michael, we have a person who is highly regarded across the world for his wealth of experience and expertise in the sectors. We also welcome all existing shareholders of Freaks 4U Gaming as NODWIN Gaming’s shareholders.”

CEO of Freaks 4U Gaming, Michael Haenisch, expressed enthusiasm about the acquisition, stating, “We are thrilled to be joining forces with NODWIN Gaming to create a robust network and synergies unprecedented in our industry. Akshat is an incredible visionary and leader, our partnership has been quite the ride so far and we know the best has yet to come. With our shared vision and ambition, we look forward to driving our global expansion while spearheading innovation and growth for gaming and esports.”