eSports

AdColony Announces Sponsorship Agreement with Mazer Gaming

Published

5 years ago

February 4, 2021

Niji Narayan

AdColony Survey Findings | Mobile Usage During eSports

Reading Time: < 1 minute

AdColony has announced a new sponsorship agreement with esports organisation and mobile esports leader Mazer Gaming, who field the premier Pokémon Go team and 3v3 Pokémon Go Specialist Cup Champions, now with AdColony’s support.

“2020 was a banner year for mobile gaming and esports, and 2021 will be no different. We firmly believe brands should be investing in opportunities to reach consumers in these growing spaces,” Jonathan Harrop, Senior Director of Global Marketing & Communications at AdColony, said.

“AdColony is a company that captured our attention from the start. As one of the few esports organizations actively involved in mobile gaming, we saw the potential right away. Fielding the best Pokémon Go team in the world, we will continue to grow our presence in the mobile industry and look forward to working with AdColony,” Sam Kijak, CEO and founder of Mazer, said.

“Sponsoring Mazer as an esports organization is a vote of confidence from AdColony that this is a viable, valid channel for advertisers to pay attention to in the coming years,” Harrop added.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.