eSports
AdColony Survey Findings | Mobile Usage During eSports


Esports is a fast-growing industry that involves professional, competitive video gaming between individuals or team players, often in an organized league. Viewers can tune in to watch these competitions on sites like Twitch and YouTube, streaming them live or watching later. AdColony wanted to discover how users are watching esports, what they are doing while watching, and how they feel about brand advertising and sponsoring teams and during broadcasts. Discover more about esports viewers and their mobile activities from the Esports Survey, and keep scrolling to see the infographic!
According to GWI’s latest research, by 2023 there will be 646 million esports viewers globally and almost $1.8 billion in revenue generated. When users could not engage with traditional sports as much during the pandemic, esports took off as an entertainment replacement, and this new activity is here to stay. GWI also indicates that esports viewership is not just for Gen Z and Millennials, as 38% of Gen Xers also follow esports indicating that they attract users of all ages, not just the younger generations. When thinking about esports as an activity, 40% of viewers think of gaming as just as legitimate a pastime as traditional sports like football or basketball.
Highlights from the Study
Users of all genders watch esports — Esports appeals to people of all genders as respondents who said they watch esports at least once a month were split pretty evenly with 44% female and 56% male viewers.
Mobile is one of the top devices for watching esports — 31.1% of users responded that they watch esports on a Mobile Device, which is slightly above Connected TV (Apple TV, Roku, Chromecast) at 30.5%. Desktop or Laptop Computer follows those two platforms with 20% of respondents viewing esports through this channel.
Almost half of viewers agree it’s important to keep up with esports on multiple devices — 46% of users plan on watching and keeping up with esports information on more than one device. In addition, users are likely to be playing games on a mobile device while also watching esports with 26% of users responding that they play mobile games while watching esports, following browse social media (45%) and text (41%).
Viewers are more likely to play games on mobile while watching esports — 40% of respondents indicated that they are playing a game on mobile, which is up 10% from the viewers who said they would play a game on a computer while watching esports.
Brands can make a significant impact by advertising through esports — 61% of esports viewers said they would research a brand they saw featured while watching esports, and 45% of viewers believe that brands featured in esports are ahead of the curve. What’s more, 31% of viewers are likely to look up an ad that aired during esports and watch it again.
Brands that work to be featured in esports and sponsor teams can reach a valuable audience that is receptive to brand advertising and ready to connect with innovative ideas and creative content. Moreover, this audience will take the time to research brands that they felt made an impact and learn more about the brands and products that they saw while viewing esports.
Brands looking to reach an engaged audience should continue to value mobile games as a prime channel for advertising as a wide variety of users are viewing esports on mobile devices and also playing games on mobile while watching esports. Viewers are keeping up with esports across more than one device, creating even more touchpoints for brands to connect with users. Users who are playing games on a mobile device are actively engaged with their device, in a good mood, and receptive to brand messaging. Users playing mobile games are more likely to be engaged with brand messaging since they are actively interacting with their mobile device instead of passively consuming content through communication tools like text, social media, email, etc. Many consumers are watching esports, and when they are doing so, they are looking to mobile devices to watch the game, stay informed, and be entertained throughout the streaming process, so brands can leverage this space to interact with more consumers and create conversions.
Africa
Results: 2023 Northern Cape Online Championships

Even with load shedding causing frustration among both athletes and officials alike, Mind Sports South Africa (MSSA) was able to still host a verys successful championship were all participants were able to compete and, most of all, have fun.
With the “competent” South African government stating that South Africa will have load shedding for the next two years, MSSA is already reviewing its policies in regard to load shedding and its online championships.
Load shedding has a huge impact on esports, and may end up causing online console and pc gaming to become elitist as only those who are substantially financially advantaged will be able to compete. It may also result in mobile esports becoming more popular.. A continuous and consistent electricity supply is vital to South Africa developing as a major esports nation.
Nevertheless, MSSA is more than happy with the results from the 2023 Northern Cape Championships.
There were no less than seven (7) provinces represented, and more importantly, there were more females participating since 2020. Of the 22 athletes who earned Provincial Colours, 7 of such athletes are females.
Special mention must be made of Karli Roodt (Middelburg Hoërskool) who is the first female champion in the esports title of Rocket League to earn Mpumalanga Provincial colours. Karli also qualifies for National Team Trials, and may very well end up in the National Squad and/or Protea Team.
The female esports team, VYBN Females, also had a good showing in the CSGO esports title. The team has now earned Provincial colours as well as qualifying for National Team Trials, and may very well end up in the National Squad and/or Protea Team. Of course, CSGO is just one of the six titles which MSSA has entered to contest at IESF’s 15th World Championships.
IESF’s 15th World Championships will be played to the following titles:
- Counter-Strike: GO (CSGO)
- Counter-Strike: GO (CSGO) – Female division
- DotA 2
- eFootball
- Mobile Legends, Bang Bang
- PUBGM
- Tekken 7
The winners of the 2023 Northern Cape Online Championships are:
Title | Name of player/team | Club | Colours awarded |
Clash of Clans | Martin Venter | Hoër Volkskool Potchefstroom | North West |
Clash Royale – Premier | John Kim | Middies | Mpumulanga |
Clash Royale – Premier – Female | Leone Loftus | Masters of Mind Sports | Free State |
Clash Royale | Tshwarelo Tshwane | Knights Mind Sports Club | |
CS:GO – Premier
|
ZAG CS |
ZAG Academy
|
|
Josh Chapman | Western Cape | ||
Sebastian Montoya-Pelaez | Western Cape | ||
Michael de Villiers | Western Cape | ||
Josh Orelowitz | Western Cape | ||
Thomas Venables | Gauteng | ||
CS:GO – Premier – Female
|
VYBN Females |
ZAG Academy
|
|
Paula van Vuuren | Western Cape | ||
Chloe Wilson | Gauteng | ||
Rialet van Jaarsveld | Gauteng | ||
Nicky Muller | Gauteng | ||
Alexandria Kruger | Mpumulanga | ||
FIFA 23 – Premier | Antonie Botes | Hoër Volkskool Potchefstroom | North West |
PUBGM – Premier
|
Team eFx |
Team eFx
|
|
Sulaimaan Musthan | KwaZulu Natal | ||
Jared Rubly | Gauteng | ||
Jarrod Pretorius | Gauteng | ||
Richard Henry | Eastern Cape | ||
Rocket League – Premier | Nick Matzopoulos | ZAG Academy | Western Cape |
Rocket League – Premier – Female | Karli Roodt | Middies | Mumulanga |
Rocket League – High Schools | Maree van der Merwe | Hoër Volkskool Potchefstroom | |
Tekken 7 | Jonathan Brown | Team Playbell | Western Cape |
Sportsmanship Award | Desiree Botha | Middies |
eSports
Guild Esports pro-player has $1 million MrBeast win verified

Guild Esports, a global teams organisation and lifestyle brand, has confirmed that Fortnite pro-player, Anas El-Abd (‘Anas’), has had his $1 million MrBeast Fortnite competition win verified by organisers Epic Games and Jimmy ‘MrBeast’ Donaldson – a YouTube personality with the fourth-biggest channel on YouTube and more than 125 million subscribers.
Anas’ victory in the ‘MrBeast’s Extreme Survival Challenge’, which took place on 17 December 2022, has cemented his position as one of the top Fortnite players competing globally at a professional level.
When Anas joined Guild in 2021, he brought with him experience of the European pro scene, having played Fortnite since 2017. Anas has qualified for the game’s flagship Fortnite Champion Series (FNCS) Finals 14 times over the space of four years and 13 seasons, with this latest MrBeast accolade adding to his already impressive track record.
The MrBeast tournament victory from Anas rounded off a highly successful year of competition for Guild Esports and its players in 2022, with notable wins across the RL EMEA Predator League 2022, Game Changers EMEA Series 3, Fortnite Champion Series, EA Sports FIFA 22 eChampions League and the MrBeast Challenge.
In 2023, Guild is one of the leading organisations remaining committed to Fortnite competitions, with previous Fortnite tournament victories including four FNCS titles, Gamers8 – No Build, and the recent MrBeast Extreme Survival Challenge. Guild’s current Fortnite duo Anas and Henrik Mclean (‘Hen’) are also trialling playing together. Hen brings three FNCS trophies to the partnership, while Anas has one of the most consistent and highest average placement positions.
Jasmine Skee, CEO of Guild Esports, commented: “Many congratulations to Anas, who has proven yet again that he is among the world’s best Fortnite players. We are delighted by his success, which underscores the exceptional talent within Guild’s teams. Winning tournaments, reaching ever-larger audiences and gaining new fans, supports our ongoing growth as a leading global esports organisation. We can’t wait to see how Anas and Hen get on this year collaborating further and playing as a duo for Guild.”
Anas El-Abd (‘Anas’), Fortnite player at Guild Esports, commented: “Winning the MrBeast Challenge is one of my best accomplishments since playing Fortnite. Moving forward I will be focusing on tournaments with myself and Hen. We are doing pretty well playing together now, we are both good players and were both looking for a duo, so it makes sense to try it out.”
eSports
The World’s Biggest Esports Stars Train at Kinguin’s Cutting-Edge Esports Performance Center in Warsaw – Summary of 2022

In 2022, 66 bootcamps and 20 special events were held at the Kinguin Esports Performance Center in Warsaw – the state-of-the-art esports training center for players and teams in Europe.
Kinguin EPC is where the best teams in the world train to prepare for tournaments across key esports titles including Counter-Strike: Global Offensive, League of Legends, Dota 2, FIFA, Rocket League, Fortnite, VALORANT and Rainbow Six: Siege.
2022 in numbers:
- Number of bootcamps: 66
- Number of events: 20
- Longest stays: Misfits Premier – 116 days, X7 – 88 days
- The largest bootcamp: Seven Goats – 25 people
- Guests who visited EPC the most: Anonymo (6 bootcamps), Imperial (5), NAVI Javelins (4)
2022 was a thrilling year at the Kinguin Esports Performance Center being used by leading teams including Tundra Esports players, who in the following months won The Dota 2 International and FaZe Clan – winners of Intel Extreme Masters Katowice 2022. The center was also visited by teams such as Imperial, Renegades, Team Falcons, MOUZ, AGO, OG, TYLOO, MIBR, NAVI, SKADE, Acend, Wisła Kraków, Anonymo, Excel, Exeed, TSM and Pasha Gaming Camp.
Paweł Książek, Head of Kinguin Esports Performance Center, said: “The Kinguin Esports Performance Center was created with the best teams in the world in mind and last year showed the importance of the EPC to esports players and teams. It is an honor to host some of the biggest esports teams and legends including the winners of the most prestigious tournaments.”
Since the start of the war in Ukraine, Kinguin has been actively helping people affected by the conflict. The Kinguin Esports Performance Center is open to all Ukrainian esports players and their families free of charge. To date, it has hosted almost 30 people, and its doors are still open to Ukrainian people in need of support.
Kinguin EPC hosted 20 industry events in 2022 including SkillFactor, a talent show where young esports players competed against each other in CS:GO, Deluxe Ski Jump 2 tournament powered by Rockstar Energy Drinks, Esports Skills Camp, modern gaming colonies and practical classes in esports for the University of Physical Culture and Tourism in Pruszków.
Other key events include Intel Overclocking Masters, journalistic competitions in spinning processors, as well as broadcasts from Kinguin Legends, the world’s first tournament featuring the biggest stars in the history of the CS:GO scene.
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