Connect with us
SOFTSWISS

eSports

AdColony Announces Sponsorship Agreement with Mazer Gaming

Published

on

AdColony Survey Findings | Mobile Usage During eSports
Reading Time: < 1 minute

 

AdColony has announced a new sponsorship agreement with esports organisation and mobile esports leader Mazer Gaming, who field the premier Pokémon Go team and 3v3 Pokémon Go Specialist Cup Champions, now with AdColony’s support.

“2020 was a banner year for mobile gaming and esports, and 2021 will be no different. We firmly believe brands should be investing in opportunities to reach consumers in these growing spaces,” Jonathan Harrop, Senior Director of Global Marketing & Communications at AdColony, said.

“AdColony is a company that captured our attention from the start. As one of the few esports organizations actively involved in mobile gaming, we saw the potential right away. Fielding the best Pokémon Go team in the world, we will continue to grow our presence in the mobile industry and look forward to working with AdColony,” Sam Kijak, CEO and founder of Mazer, said.

“Sponsoring Mazer as an esports organization is a vote of confidence from AdColony that this is a viable, valid channel for advertisers to pay attention to in the coming years,” Harrop added.

eSports

Oddin.gg fuels Dafabet with its esports odds feed and a variety of fast betting content including eCricket

Published

on

Reading Time: 2 minutes

 

Oddin.gg is proud to announce its new partnership with Dafabet, a globally recognized platform and online betting powerhouse with global reach. Oddin.gg’s awarded odds feed has further improved the offer of one of the world’s biggest online bookmakers.

Dafabet stands out as one of the premier online betting platforms, boasting a vast, worldwide user base and a top-quality selection of offerings. With the integration of Oddin.gg’s comprehensive suite of esports products, Dafabet will enhance its esports betting experience for bettors by providing creative, esports-only markets and superior betting odds.

Leveraging Oddin.gg’s cutting-edge odds feed, known for its reliability, industry-leading uptime, and profitability, Dafabet will offer an enriched betting experience. The Dafa Sports betting site will also feature Oddin.gg’s fast betting content, including eFootball, eBasketball, and a unique eCricket.

Additionally, it will introduce a globally unique Counter Strike 2, 1 on 1 format and both male and female versions of a fast-paced table tennis betting product.

By incorporating Oddin.gg’s advanced technology, Dafabet will expand its esports markets, offering a broader range of options to its users regardless of their preferred platform: desktop, Android, iOS. This integration not only enriches Dafabet’s esports portfolio but also sets a new industry standard, combining Dafabet’s robust betting infrastructure with Oddin.gg’s expertise in esports betting.

James Barnfather, Head of Sports at Dafabet, comments: “With the esports industry skyrocketing, a trend we’ve already observed in our sportsbook, we recognized the need to supercharge our offerings to match market demand. Choosing Oddin.gg was an easy choice due to their unparalleled expertise and ideal product suite for our needs. This new alliance with Oddin.gg empowers us to intensify our commitment to esports betting globally. We have been eagerly anticipating the launch of these enhanced features for our players. On top of it, we see great potential in a 24/7 eCricket solution in line with growing appetite for cricket betting, yet lacking enough content such as football. The product is a perfect solution to fill the gaps. On the integration side, we have collaborated with various partners, and the feedback on Oddin’s integration has been overwhelmingly positive. Our team rates it as one of the best experiences, noting the prompt and precise responses.

Marek Suchar, Managing Director and Co-founder at Oddin.gg, explained why he is enthusiastic about the partnership: “We are really excited about this partnership with such a strong and well-known traditional brand. We admire the top expertise of Dafabet’s team combined with the massive community impact they have with their sponsorships. We feel honored to bring the most engaging esports betting experience to all Dafabet’s clients globally. Dafabet is also renowned for their commitment to responsible gaming and integrity which is in line with our long-term vision for the esports industry.”

 

Continue Reading

eSports

Play By The Rules: Esports Legal Forum Announced for ESI Lisbon 2024

Published

on

Reading Time: 3 minutes

ESI Events is proud to announce the launch of “Play By The Rules,” a pioneering legal forum dedicated to the esports sector, taking place as part of ESI Lisbon from September 23rd to 25th, 2024.

In cooperation with international lawyers Leonid Shmatenko (Eversheds Sutherland) and Rodolphe Ruffié-Farrugia (Clifford Chance) as well as Esports Legal News, this inaugural event aims to set the standard for esports-focused legal conferences worldwide.

Event Overview

ESI Events and the co-organizers intend for “Play By The Rules” to provide an unparalleled platform for legal professionals (attorneys, inhouse-lawyers, academics, and students), industry stakeholders, and esports enthusiasts to delve into the complex legal landscape of the esports sector. With a focus on player contracts, intellectual property, governance and regulation, streaming rights, and more, the forum promises a rich agenda filled with topical, fresh, and insightful discussions.

Key Dates

  • September 24, 2024: Play By The Rules Conference (Concurrent with ESI Lisbon Day 1 and taking place at the same venue)
  • September 25, 2024: Exclusive access for PBTR speakers, sponsors, and VIP guests to ESI Lisbon Day 2 and the SBC Summit

Themes and Focus Areas

“Play By The Rules” will cover a broad spectrum of legal questions affecting the global esports industry, through stage talks, roundtable discussions and focussed group networking, with an emphasis on creating actionable takeaways for attendees. Key areas of discussion will include:

  • Player contracts and rights
  • Intellectual property challenges
  • Governance and regulatory frameworks
  • Streaming and broadcasting rights
  • Dispute resolution mechanisms

Attendees will also have the opportunity to attend our evening social event, the ESI Film Festival at the MEO Arena with top quality food and beverage, gaining detailed insights into esports, gaming and intersecting industries as we shine a light on stories behind the screens.

ESI Lisbon 2024 Highlights

Running alongside the SBC Summit, which anticipates over 25,000 attendees, ESI Lisbon will feature:

  • Esports Leaders Summit
  • ESI Film Festival
  • ESI Hall of Fame
  • Checkpoint
  • The Clutch

Already confirmed attendees at ESI Lisbon include;

  • Formula One
  • Savvy Games
  • UNICEF
  • Samsung Ads
  • OverActive Media
  • Deutsche Telekom
  • Radisson Hotel Group
  • Mercedes-AMG PETRONAS Formula One
  • Twitch
  • BLAST
  • ESL FACEIT Group
  • Chess.com
  • Electronic Arts
  • Ubisoft
  • City Football Group
  • Visit Raleigh
  • Team Liquid
  • Moonton
  • Visit Qatar
  • OG Esports
  • Wasserman
  • & many, many more

Sam Cooke, Co-Founder and Managing Director at Esports Insider said: “We are thrilled to launch ‘Play By The Rules’ in partnership with Leonid Shmatenko of Eversheds Sutherland and Rodolphe Ruffié-Farrugia of Clifford Chance as part of ESI Lisbon 2024. Our new esports legal forum represents a first and important step in addressing the complex legal challenges within the esports industry, providing a dedicated forum for discussion, innovation, and actionable solutions. By bringing together the brightest minds in esports law, we aim to set a new standard for legal excellence in this rapidly evolving sector.”

Leonid Shmatenko, Senior Associate at Eversheds Sutherland and Founder of Esports Legal News: “After an extensive search for a comparable event in the market, I found numerous conferences that addressed video games law but none that focused specifically on the unique legal challenges in esports. Esports is a rapidly growing field with its own set of legal considerations, and it is high time we had a dedicated platform to address these issues. I approached ESI with this concept and their enthusiasm and commitment to excellence made them the perfect partner. Together, we aim to set new standards in the esports law conference world, providing invaluable insights and fostering a deeper understanding of the legal landscape in esports.”

Rodolphe Ruffié-Farrugia, Counsel at Clifford Chance and co-founder of Esports Legal News: “For years now, esports has been a booming industry and we have witnessed the emergence of a wide variety of professional stakeholders, including the players themselves, their teams, the leagues, tournament organisers… Yet, the legal industry has not been as quick in adapting to the unique needs and high stakes at play in esports, no doubt because lawyers and gamers tend to evolve in different worlds. Knowing well these communities from within both personally and professionally, I have made it a mission years ago to build bridges between them. I feel very lucky to have found like-minded peers in Leonid and ESI to create this first-of-its-kind summit, a turning point in bringing esports and the law together.”

Do not miss the opportunity to be part of the unmissable B2B esports, games and creator economy event and industry festival at ESI Lisbon. Secure your spot now with early bird tickets (Secure 33% off until August 23rd!)

Continue Reading

eSports

OG Esports Partners with PARI

Published

on

Reading Time: < 1 minute

 

OG Esports has partnered with esports betting brand PARI in a deal which aims to enhance the customer experience.

OG Esports, also known as OG, is a professional esports organisation based in Europe. The new collaboration has promised to bring exclusive content, exciting events, as well as unique opportunities.

Sujoy Roy, Head of Partnerships at OG Esports, said: “Partnering with PARI is an incredible opportunity. Their forward-thinking approach matches our vision of delivering unparalleled experiences to our fans. We’re excited to bring fresh and exciting opportunities to the esports scene.”

Sergey Glamazda, CEO of PARI Esports, said: “We are thrilled to partner with OG, the legendary international team and two-time winner of The International! OG consistently surprises and performs at a high level across all esports titles. It is a great honor to collaborate with an organization led by Ceb and N0tail!”

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Advertisement
Stake.com
Advertisement
xbit4.com

Trending (Top 7)

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.