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Kenya Introduces New Gambling Ads Regulations

Niji Narayan

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Kenya Introduces New Gambling Ads Regulations
Dr Fred Matiang'i, Cabinet Secretary for the Ministry of Interior and Coordination of National Security in Kenya. / Photo Source: kenyans.co.ke
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Kenya has introduced new gambling regulations which include banning advertising outdoors and on social media. Investors and betting firms have time until June 30 to comply with the new regulations.

Under the new rules, any gambling advertising will need approval by the regulator and will be required to contain a warning message which must constitute a third of the actual advertisement. Advertising of gambling will be banned between 6 a.m. and 10 p.m.

“Rogue behaviour in the betting and lotteries industry is endangering the lives of our young people. This clean up has just started and we will carry it through no matter what it takes, because young Kenyan lives are worth saving,” Interior Minister Fred Matiang’i said.

“76 percent of youth in Kenya are bettors – this is the highest figure in Africa, while half a million have been blacklisted by lenders because they borrowed to bet and failed to pay back,” he added.

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Africa

NSoft’s games at Merrybet

George Miller

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NSoft’s games at Merrybet
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Nigeria based betting operator, Merrybet, has extended its existing online betting operations with a set of NSoft virtuals and draw-based games.

The agreed integration includes virtuals horse and dog races as well as Motorcycle Speedway and Slot Car Races.

A well-known draw-based games  Lucky X and Next Six have also found their place on the Merrybet sites followed by a new version of Lucky Six.

“We are very pleased to be in a position to offer our games on Merrybet’s web platform. We are very familiar with the Nigerian igaming and betting market and we already have very good insight into the players’ behaviour and preferences. That’s why we believe that our game will deliver.  Can’t wait to see the first quarterly review of the results”, commented Davor Konjevod, Regional Sales Manager at NSoft.

NSoft games are not new to Merrybet as well. The two had long-lasting cooperation as NSoft’s the most popular draw-based game: Lucky Six has been a part of the Merrybet’s offer for years now. The extension of the cooperation to the online channel and the introduction of new games were discussed in the course of 2019. The lockdown and emerging digital transformation caused by lockdown speed the agreement up resulting in an enriched offer to Merrybet’s players. Atop of this, Merrybet will soon be offering NSoft’s Lucky Six to its players in retail.

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Africa

BtoBet Partners with Luckybet

Niji Narayan

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BtoBet Partners with Luckybet
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Leading iGaming platform provider BtoBet has partnered with Nigeria-based operator Luckybet.

As per the deal, which was formulated together with BtoBet’s regional Certified Partner for Africa STM Gaming, Luckybet will power its extensive retail and online operations with the advanced Neuron 3 platform.

“I am positive that BtoBet’s technologies will help Luckybet reach its goals in becoming a local leader. I am also pleased that through this agreement Luckybet will make good use of our new retail solution in its network of almost 100 shops, which not only allow for more effective operations, but will also permit our partner to target non-registered players through our innovative rapid registration process, making space for more cross-selling opportunities,” Sabrina Soldà, Chief Marketing Officer of BtoBet, said.

“This will not only enhance the betting experience at the retail level, but will also provide the players with an ameliorated UX through the true interconnection of all channels. I am confident that through the use of our advanced solutions Luckybet will strategically position themselves to register a growth in their market share,” Soldà added.

“We look forward to collaborate with BtoBet, who like us have at heart the betting experience provided to the player through the constant search for innovation,” Morten Foght, COO of Luckybet, said.

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Africa

Paris Saint-Germain Partners with 22BET

Niji Narayan

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Paris Saint-Germain Partners with 22BET
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French professional football club Paris Saint-Germain has entered into a partnership with 22BET, one of the online betting leaders in Africa.

The betting platform will benefit from one of the world’s biggest sports club’s ever-increasing popularity in Africa, as well as securing exclusive marketing rights for its users.

“We are delighted to welcome 22BET to the Paris Saint-Germain family, as the club’s first ever Official African Betting Partner. We believe that 22BET will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Africa. The unique appeal of the Paris Saint-Germain in the region makes it the perfect platform for 22BET to grow its brand. The partnership is a testament to the club’s long-term commitment to Africa,” Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain, said.

“We are thrilled to announce our partnership with one of the most premium and sought-after sport brands in the world, which combines on-pitch success with innovation off the pitch. The fast-growing presence of the club worldwide will help us further promote our brand in the African region. Like Paris Saint-Germain who works hard as a club to innovate to give the best experiences to its fans, we are providing the best gaming experience to our users. Our two organizations are in search of excellence and leadership in their field. So this partnership is a perfect match,” Olatunji Idowu, director of 22BET Africa, said.

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