Entropiq, one of the rapidly-growing esports organisations, has entered into a new partnership with global sportswear brand PUMA.

The German company, which specialises in sportswear design and manufacturing, becomes Entropiq’s exclusive merchandising partner. From jerseys to shirts and hats, the apparel will be available for purchase on Queens.cz.

“In the last few months, we were in touch with several global brands, and after considerations and mutual agreement, we decided to sign with PUMA. I am delighted that we will be able to provide our players and fans with merchandising of the highest quality,” Ondřej Drebota, Managing Director of Entropiq, said.

“While the fans’ interest in buying our merchandise has been imminent ever since our organization entered the esports realm, we understood the importance of the decision. It is a privilege to join forces with such a renowned brand, which provides sportswear for the Czech national football team and several first division clubs,” Drebota added.

“PUMA follows the global trend of connection between sports and esports. We believe that, in today’s world, sports and esports are closely linked entities with many common features. I am very pleased that we can start our collaboration with esports organization Entropiq and together become a part of the gaming community on the Czech-Slovak as well as international stage,” Jan Sochor, Area General Manager Eastern Europe, PUMA, said.

“Esports events may take many hours, and it is important to feel comfortable while playing. All of us in the team were thrilled to hear that PUMA would be our new partner and provide our sportswear. The timing of the announcement just ahead of the Czech National Championship makes the partnership even more exciting,” Entropiq’s PUBG player Filip “RedgieBeardo” Tutko revealed.

“I am happy that Entropiq signed with PUMA, the designer of the national football team. It is a great connection, which ticks all the boxes,” Entropiq Ambassador Vladimír Šmicer said.

German operator expands games offering following nation’s new regulated framework 

Scientific Games Corporation launched its OpenGaming™ ecosystem with one of Germany’s leading operators, Löwen Play GmbH.

With more than 50 years of experience in the industry through its amusement arcades, Löwen Play is an established operator within Germany. OpenGaming will significantly strengthen the German operator’s online casino games offering.  

The leading content aggregation platform features an extensive library of games available from the world’s leading studios, supplemented by cutting-edge player features such as free-rounds and missions with regulatory compliance at the heart of its offering. Löwen Play will now have access to top performing games including the latest Scientific Games release, Spartacus^® Megaways™, as well as iconic titles 88 Fortunes^® and Jin Ji Bao Xi^®, with more slots to be added in the following months.

This latest deal highlights the strength of the OpenGaming ecosystem within regulated markets across the globe. Through its scale, reliability and feature-rich player engagement tools, the platform delivers unmissable gaming experiences for players worldwide.  

Paul Kase, Head of Online Gaming at Löwen Play GmbH, said, “Scientific Games and its OpenGaming ecosystem are an integral part of our plans to expand the number and variety of casino games we offer to players. With a comprehensive games library supported by various features, we’re now in a strong position to further improve our foothold within the German market.” 

Dylan Slaney, SVP Gaming, at Scientific Games Digital, said, “We’re excited to have launched OpenGaming with Löwen Play and strengthen our presence within Germany. Our diligence and commitment in ensuring that our offering conforms with appropriate regulations sets us ahead of our competitors. The jurisdiction is an important area of focus for us, and we’re well-positioned to capitalize on the market’s potential given our expertise and superior product offering. Löwen Play customers are sure to love the new games that are now available via OpenGaming.” 

Greentube’s online gaming site StarGames, known in the industry as the first brand to offer the original Book of Ra™ title to online players in the German market, is set to apply for a nationwide licence in the country as new legislation comes into effect in July 2021.

The brand – now owned by Greentube Malta – has experience in the German market through its licensed operations in the federal state of Schleswig-Holstein. In anticipation of the expansion in the newly regulated German online gaming market, the operator recently released a landing page, which allows those interested to stay up-to-date with the latest developments around the brand.

As part of the preparations to enter the German market, StarGames is taking all steps necessary to ensure that its offering is compliant with the latest Responsible Gaming guidelines and regulations introduced to promote social responsibility and to minimise gambling-related harm. These new regulations include a “reality check” functionality, five-seconds spin intervals, cooling-off periods, a monthly deposit limit, stake and time limits as well as a ban on autoplay and progressive jackpots.

“We’re very excited about being able to fully operate in the regulated German market, and for players across the whole of Germany to be able to enjoy the fresh StarGames”, said Trevor De Giorgio, Managing Director of Greentube Malta. “We proved before in Schleswig-Holstein that we have the games, the technology, the knowhow and the security to offer players transparent, safe, top-quality gaming. While the new regulations certainly bring with them new challenges, we’re looking forward to once again delivering the best product and entertainment possible.”

Greentube Malta Ltd. will continue operating the brand, as it is currently doing in Schleswig-Holstein, and is currently applying for a Malta Gaming Authority licence. The company will also apply for a German online gaming licence as soon as such an opportunity will be made available.

Laszlo Pados, Brand Manager at Greentube, added: “There’s still a long way to go until the German market opens next July, but we’re already working on a lot of exciting features to make sure that the new version of StarGames.de will be a true market leader in the eyes of our customers.”

StarGames has yet to announce an official launch date for the new website, but updates on the new project can be found on the landing page.