The Belgian Gaming Commission has developed a series of responsible advertising guidelines with Jupiler Pro League, the country’s highest football league.
New measures include a ban on partnerships between the league’s clubs with gambling operators that are not licensed by the commission to operate in Belgium.
All gambling sponsorship deals must be reported to the commission. Meanwhile, the commission will inform the Pro League whenever an operator has committed an infringement or if an operator loses its licence so that the league and the relevant club can take action. The guidelines also say that gambling advertising must not include an inducement to bet.
The commission said that it will also prohibit betting “on certain stages of a match” but has not yet clarified what stage the rule refers to.
It will also create an independent integrity committee comprising academic and sporting representatives to monitor club policies and propose integrity recommendations.
The two bodies said in a joint statement: “The absolute starting point of communication and marketing around games of chance and betting is the protection of consumers.
“It is essential that excessive gambling should be prevented as much as possible. That is why the Gaming Commission and the Pro League want to go further than what is legally imposed today.”
Dutch Regulator Imposes €400,000 Fine on TOTO Online
Toto Online received a €400,000 fine from the gambling regulator in the Netherlands over breaches related to advertising to young adults.
The Kansspelautoriteit made the ruling after finding TOTO Online’s advertising between October 1, 2021 and February 1, 2022 included people aged 18-23 in its reach, with gambling companies in the Netherlands prohibited from targeting that age group.
TOTO Online did not breach the advertising rule after February 1, 2022.
René Jansen, chairman of the KSA, said that the law covering vulnerable groups, including young adults, “must be given extra protection.”
“Gaming providers must fully respect the rules intended to protect vulnerable groups,” he added.
TonyBet expands and preparing to launch in the Netherlands next year
The company commented on the news about obtaining a license and announced plans for the next year
The online gambling operator TonyBet has received a license from the Dutch Gaming Authority (KSA) and can start operating in the Netherlands. The global operator now is preparing to launch next year. TonyBet will enter the Dutch market with a modern gambling platform tonybet.nl. Powered by the SoftLabs gaming platform, Tonybet will stand out from the crowd with its fast performance, new design and wide selection of games.
TonyBet offers sports betting services and an online casino and is based in the Netherlands with a local office in Utrecht. Next year, almost all products allowed in the Netherlands will be presented. Meanwhile, TonyBet will pay special attention to the football offers and various entertainment activities, such as the local football league.
«Adding the Dutch gambling license to our growing portfolio of local licenses was an important objective and we are very proud to have achieved it. Although the competition is very high, but still young in the Netherlands, we are sure that there is room for a strong local player with a distinctive approach. We want to accomplish this by not putting the focal point on the product, but also on what can our brand add to the total gambling experience, on- and offline. For now, all focus is on building a team in the Netherlands and assure a successful launch next year» – says Jesse Pas, Country Manager of TonyBet in the Netherlands.
TonyBet aims to become the world’s leading provider of quality sports betting and iGaming entertainment and has already obtained online gaming licenses in several countries: Spain, Portugal, the UK, Ireland, Canada, Latvia, Estonia, and Malta
«TonyBet’s development is focused on Canada, Spain, Portugal, UK and Baltic States. We are very excited to enter promising Dutch market. We are committed to providing players in Netherlands with safe, secure, innovative and exciting online gaming. We will adopt and implement our 12 years of international experience and best practices» – says Victor Troitsin, CEO of TonyBet Group.
SIS awarded ESIC Gold Standards accreditation for Competitive Gaming offering
Endorsement marks out supplier as only esports betting events provider to officially meet new integrity measures
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has been awarded the Esports Integrity Commission’s (ESIC) Gold Standards, the highest possible accreditation from the industry association.
The award sees SIS become the first esports betting events supplier to meet ESIC’s stringent new criteria, created to set unmatched levels of integrity and safety in the esports betting industry, for its Competitive Gaming portfolio (Esoccer, Ebasketball and CS:GO).
The purpose of the ESIC Gold Standard is to build on its existing principles by setting out a list of standards for tournament organisers, ensuring that events are run to the highest level of integrity and safety for the benefit of all stakeholders.
With stringent integrity measures in place, SIS Competitive Gaming follows best practice outlined by ESIC in addition to strict operational measures in place to ensure that each event is fair.
Each SIS Competitive Gaming head-to-head match, all of which take place from within SIS’ UK-based self-contained studios, is streamed live with experienced casters providing live in-game commentary. The streams take place through a secure platform that is exclusive to licensed operator sites where the age of the audience has been verified and is not available on open streaming services, meaning there is less danger of toxic messaging of the sort that is often carried on unlicensed sites.
All events are overseen by a dedicated ESIC-trained integrity referee and have a real-time link to SIS’ expert trading team, which closely monitors betting activity. Rigorous gamer competitiveness and predictability tracking measures are in place, through supremacy and volatility reporting, with all events taking place in a jurisdiction with well-respected legal and employment rights.
The new ESIC Gold Standards have been created to elevate transparency and impartiality, and required SIS to meet a number of rigorous requirements across the board, including:
- No communication devices allowed anywhere in the gaming studios
- Minimum of three employed personnel (independent from gamers) watching every event
- Controlled fixed game settings to ensure fair and competitive play
- Employees are fully background checked for criminal records, with references taken
- Ensure all gamers are of sufficient skills and expertise to compete against other pro gamers.
- ESIC anti-corruption code to be signed by all staff and gamers
SIS continues to work with ESIC to evolve the Gold Standards to improve Integrity and the visibility of clear tangible rules and standards by which tournament organisers should run events.
Adam Conway, Head of Esports & Competitive Gaming at SIS, said: “We are extremely proud to have received this new accreditation, which shines a light on the very high integrity and safety standards we have always put at the core of our Competitive Gaming offering.
“Our operator partners and their customers appreciate our high levels of integrity, such as visible referees invigilating every game, making us the only esports betting events supplier to do so.”
Ian Smith, Commissioner at Esports Integrity Commission, said: “ESIC’s new Gold Standards set heightened levels of integrity and safety in the Esports industry for the benefit of all stakeholders, and through ongoing assessment of SIS’ Competitive Gaming operations, which meet all the key integrity requirements, we are delighted to award SIS with ESIC’s Gold Standards, our highest possible accreditation”.
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