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Enteractive excels in Responsible Gambling certification from G4

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Enteractive excels in Responsible Gambling certification from G4
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Global Gambling Guidance Group accreditation highlights RG best practice

Enteractive, the global leader in player reactivation and retention for the iGaming industry, has been awarded G4 accreditation for responsible gambling practices for the third time in a row since their first 2017 certification, receiving a glowing report from the global player safety group.

The certificate is a feather in the cap for Enteractive – as the global leader in retention and acquisition, the company puts responsible gambling at the centre of its revenue generation activities for partner operators.  During the pandemic, this has provided the gambling sector with another safety net for players, with Enteractive proud to act as a first responder in identifying problem gambling issues when speaking directly to the players.

The G4 auditor “was impressed with the evidence provided, and the knowledge and enthusiasm demonstrated throughout the audit.” In the assessment, G4 also commented that, “the investment in attracting human capital clearly pays off in the concrete work done” by the company. “The ambition to approach the various processes [in responsible gambling] in a holistic manner, and engagement with reactivation agents, is indicative of the comprehensive approach the team has set out”.

The audit was carried out on 25th March 2021 and the G4 accreditation, as a result of this audit, was renewed with immediate effect – the third consecutive time that Enteractive has received the certification since 2017.

Pedram Padidar, COO at Enteractive, commented, “We’re incredibly proud to have scored so highly with the G4 auditors, and this just goes to show the commitment and priority we give to responsible gambling practices in the daily course of our partners engagement projects.  The players are our industry’s most important assets, so it’s crucial to offer sustainable entertainment with safety standards to keep the players enjoying the fun, while protecting those at risk”.

Enteractive logs any players issues relating to RG and informs the respective operator to allow them to reach out directly to players and ensure their well-being and safety.

G4 is a group of international experts in the field of problem gambling and responsible gambling with staff and board members from different parts of the world. They have many years of experience working with the gambling industry worldwide to encourage responsible gambling and minimise the harm caused by problem gambling.

Compliance Updates

Smarkets Fined £630,000 for AML and Social Responsibility Failings

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The UK Gambling Commission (UKGC) has handed a £630,000 fine to betting exchange Smarkets after identifying a series of anti-money laundering and social responsibility failings, including letting a player deposit a six-figure sum without appropriate checks.

According to UKGC, Smarkets allowed customers to gamble without carrying out sufficient source-of-funds checks, while the operator was also found to have failed to identify and interact with customers at risk of experiencing harm.

Specific examples published by the Commission included one customer being allowed to deposit £395,000 during a four-month period, without appropriate source of funds checks being carried out by Smarkets.

The Commission also highlighted a case where an individual was able to transfer significant levels of funds between accounts without scrutiny or source-of-funds checks.

Sarah Gardner, Commission Deputy CEO, said: “This case was identified through compliance checks and once again highlights how we will take action against gambling operators who fail their customers.

“Our investigation into Smarkets unearthed a variety of failures where customers were put at risk of gambling harm.

“It was obvious that poor systems and processes were in place which contributed to these breaches, driven by the company’s failure to effectively implement its policies and controls.”

The operator has also received a formal warning and will undergo an audit to ensure it is effectively implementing its anti-money laundering and social responsibility policies, procedures and controls, in line with section 117(1)(b) of the Gambling Act 2005.

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Openbox Gaming offers gateway to Asia

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Openbox Gaming offers gateway to Asia
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New provider will deliver fresh content opportunitues to both operators and suppliers

Openbox Gaming, a fast-growing distributor of iGaming content across Asia and other markets, has been issued an IOM OGRA Software Supplier licence by the Isle of Man Gambling Supervision Commission (GSC).

Having secured the Software Supplier licence, one of the industry’s newest iGaming distributors with a unique USP will be in a position to supply a portfolio of online casino games from a variety of internal and external suppliers, to licensed B2B gaming partners and B2C operators.

Richard Hogg, CEO of Openbox Gaming, commented: “We are excited to be able to continue in our mission to deliver gaming content to regulated jurisdictions worldwide and see this as a major step in achieving those objectives. We selected the Isle of Man Gambling Supervision Commission due to its established and proven reputation and its robust licensing process, which provides the ideal platform for our expansion into regulated markets.”

Tony Ure, Head of eGaming, Digital Isle of Man added: “It is a pleasure to welcome Openbox Gaming to the Island. Ensuring that the Island has a supportive ecosystem for gaming companies to operate their business, whilst maintaining our reputation as a highly regulated jurisdiction that prides itself on player protection is key to continuing the growth of this sector on the Isle of Man. I wish Openbox Gaming every success with their future ventures.”

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Compliance Updates

PopOK Gaming Has Received a Certificate for Georgia

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PopOK Gaming Has Received a Certificate for Georgia
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The innovative iGaming developer and service provider PopOK Gaming is now certified to offer its games in Georgia.

PopOK Gaming now extends its iGaming activities to Georgia as well. This way, local players will have access to our engaging games already loved by many. 18 games, such as Yummy, Lost Treasure, Diamond Flash, 20 Hot Bar, Sultan’s Tale, Los Apaches and others, will bring a breath of fresh air to all players and make their leisure more colourful, tasty and enjoyable.

PopOK Gaming’s local partners will surely get a lot of benefits from this, being able to deliver certified games to their customers. The gain is totally worth it, with the clear potential to drive high traffic to operators’ websites and greatly contribute to their business growth.

Regarding this certificate acquisition PopOK Gaming CEO, Karen Gulkanyan said, “Since iGaming is regulated strictly in Georgia, it’s a huge step forward to deliver our games to the Georgian audience. The path is not easy, yet we are full of hope that our lucrative solutions will immediately appeal to the regional players and increase business revenue for partners, laying the foundation for long-term cooperation”.

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