Connect with us

Cryptocurrency

Sportsbet.io teams up with SportCaller for landmark FTP-crypto partnership

Published

on

Sportsbet.io teams up with SportCaller for landmark FTP-crypto partnership
Reading Time: 3 minutes

 

Free-to-play specialist secures first cryptocurrency partnership with leading multi-currency sportsbook

SportCaller, the leading free-to-play (FTP) game provider, has announced its first cryptocurrency partnership with leading operator Sportsbet.io, the sports-betting subsidiary of Coingaming Group.

The new deal forms part of a deeper FTP framework with which to target both mature and emerging markets over the long-term, as Sportsbet.io bids to expand its progressive footprint into untapped territories. There, its multi-currency versatility, allied to SportCallers proven international scope and flair for localization, promises to drive diversified fan engagement around targeted free-to-play sports games.

Accordingly, the announcement also sees the launch of two exclusive games, 4-3-free and Bet free 6-6, built to reignite familiar FTP formats with innovative jackpots mechanics and new designs around mainstream sports from football and cricket. The first, 4-3-free, asks its players to win a realistic jackpot, or a range of attainable tier-two prizes, by answering a series of questions correctly. On the other hand, Bet free 6-6 adds a new twist to the popular Super 6 FTP format by posing a set of six predictions (e.g. correct score, or under/over goals) whereby players still earn points for consolation prizes, even if they only guess the match result correctly.

These exciting products hail from asports-agnostic series which allows Sportsbet.io to flexibly press engaging games into the service of any event, as elite sport battles with an uncertain timetable worldwide, delivering an agile light-touch marketing approach that provides education and entertainment for customers in both new and existing markets.

As the leading free-to-play supplier, SportCaller is dedicated to driving engagement through a range of games whose formats responsibly acquire and retain customers at low cost but also remain fully compliant as sports-betting regulation continues to coalesce across regions from LatAm to the Subcontinent. Its unique proprietary platform not only lets Sportsbet.io delineate its brand from its rivals via bespoke local games, but also offers a strategic solution which works territory-by-territory, educating uninitiated audiences with fully-integrated games that organically track underlying sportsbook markets, demystifying any technicalities or terminology in the process.

To underscore the point, SportCaller has now launched over 100 games across 47 countries and in 20 languages in Europe, Asia, Africa, Latin America, Australasia and North America (via multi-lingual). In the past 12 months, it has also rolled out 44 new games, doubling the total number of games offered across the previous three years.

Joe McCallum, Director of Sportsbook at Sportsbet.io, said: SportCaller’s highly-focused, and collaborative approach to game-ideation, together with their consumer analysis from a host of worldwide data sets, gives them a competitive edge when it goes to both game-delivery and strategic planning. Whether its acquisition or retention-focused games, we now feel confident of keeping our players engaged with the Sportsbet.io brand in a fun, fast and fair way – enhancing the existing experience, and minimising churn, wherever we set our scene.

Their new games embrace player-education and enhanced activity at their heart, and are already demonstrating their huge worth at a time when responsible engagement and retention rightly demand adaptable solutions. We look forward to extending this progressive partnership with more games across our other premium properties over the coming years.”

Cillian Barry, MD at SportCaller, added: Coingaming and Sportsbet.io are led by some of the great innovators and disruptors in the sportsbook space, always striving for innovation and pushing the limits of new technology. So, were thrilled to align those values with our own, on a watershed journey into unexplored markets where both crypto and fiat currencies are vying for position.

In this industry, sowing the seeds of global success is best achieved by coupling international ambition to local utility. After all, while some trends are universal, language, taste and specific sports-mad fanbases are invariably culturally-contingent. International fragmentation for game design and regional requirements (e.g. regulatory, or player-preference-based) only magnifies the importance of supplying a precise game UI at every turn, and in every country. Which is why SportCaller has developed peerless geo-location tools, allowing us to geo-target and partition between diverse territories with dexterity.

Im pleased to report that initial engagement has been incredibly positive, so we cant wait to see how games like 4-3-free and Bet free 6-6 continue to perform across varied regions which, in some cases, represent new markets for us. The free-to-play vertical is clearly bringing the fun and familiarity for both new and regular customers.”

 

Cryptocurrency

FACEIT partners with crypto fintech platform Cake DeFi in multi million dollar deal that will allow players to earn cryptocurrency

Published

on

FACEIT partners with crypto fintech platform Cake DeFi
Reading Time: 3 minutes

 

FACEIT, the world’s leading platform for competitive online gaming, has today announced a multi-million dollar partnership with Cake DeFi, one of the world’s fastest growing crypto fintech platforms, which allows users to earn cash flow from their crypto. Facilitated by Pivot Agency, the collaboration will provide Cake DeFi with authentic brand exposure to all FACEIT users globally through a series of bespoke and multifaceted gaming experiences which will offer the community a chance to win crypto. This year Cake DeFi will be offering players more than half a million dollars in prizes, paid in crypto.

Research suggests that 55% of the Millennials gamers own crypto as compared to just 5% of all Millennials1, illustrating the natural connection between the gaming and crypto industry.

The partnership with FACEIT marks Cake DeFi’s first move into the gaming and esports space. The agreement will offer the company access to FACEIT’s 25 million user base, the largest network of competitive gamers, and will offer players a unique opportunity to earn actual crypto prizes while playing. Furthermore, through Cake DeFi’s platform and access to decentralised finance applications, they can compound their winnings and earn returns on their crypto.

Michele Attisani, Co-Founder & CBO of FACEIT said:  The FACEIT platform is home to the largest community of competitive gamers, which means we have a unique understanding of this audience. Our users are incredibly forward thinking and educated when it comes to crypto, so the partnership we chose had to bring tangible and substantial value to be of interest. The collaboration with Cake DeFi is much more than brand integration, and offers our community clear experiential and financial benefits which go beyond what any partnerships of this type has delivered before.

FACEIT users are core gamers who spend an average of 2.5hrs a day on the platform. A recent survey of FACEIT users found that many were already interested in, and investing in crypto, showing a natural synergy between both brands and industries:

  • They are innovative thinkers with 66% agreeing that cryptocurrencies are the future of online transactions
  • 80% have heard of Crypto
  • 36% invest in Crypto
  • 46% very Likely or Likely to use Crypto in next 12 months – 4x more likely than the general population to use Cryptocurrency for online purchases

The partnership will incorporate Cake DeFi Missions, involving in-game tasks and monthly challenges for players to complete in order to win crypto prizes. It will also include Cake DeFi Weekly Tournaments which will run throughout the year and will be open to FACEIT players around the world. Players will be able to earn even greater rewards on the crypto they win when they sign up to Cake DeFi. All crypto prizes are redeemable through their Cake DeFi account, allowing FACEIT to expand its current play-to-earn offering.

Speaking about the partnership, Dr. Julian Hosp, CEO and Co-Founder of Cake DeFi said, “Gamers have a natural affinity with crypto and they can now join us on the DeFi movement. Cake DeFi’s partnership with FACEIT will allow players to earn crypto while they game, and further earn returns on their crypto through our platform. In 2021, we paid out US$230 million in rewards to our customers. So it’s a win-win-win for FACEIT gamers.”

Cake DeFi is the leading crypto fintech platform that provides users access to DeFi (decentralised finance) services and applications such as liquidity mining, staking and lending, which generates regular returns for users. They currently manage over $1 billion in customer assets and offer users one of the highest returns on crypto in the market, as a one stop platform that is easy-to-use, secure and transparent. Last year they paid out $230 million in rewards to customers and this year they are looking to increase this to 74% more, or $400 million, in rewards.

Continue Reading

Cryptocurrency

Crypto Gambling Trends 2022: SOFTSWISS Shares Q1 Insights

Published

on

Reading Time: 4 minutes

 

Over the past 2 years, crypto turnover within the iGaming industry has significantly increased. The recently released SOFTSWISS corporate report confirms the growing adoption of cryptocurrencies. 

Being the leading company in crypto gambling, SOFTSWISS keeps abreast of all trends related to the growth of crypto. The information from the detailed report shows the comparative data for the 1st quarter of 2021 and the same period of the current year based on the results of the SOFTSWISS Game Aggregator and the SOFTSWISS Casino Platform. In the article below the SOFTSWISS team gathered the most significant facts that reflect the state of the crypto gambling market at the moment, and offered the forecasts for the future changes.

 

Crypto Bets: x2 Growth

Along with the global trend, which shows the growing popularity of cryptocurrencies, the SOFTSWISS сorporate report also demonstrates the continuous development of crypto gambling. According to the statistics, the sum of bets in digital coins in Q1 2022 more than doubled compared to the same period last year. More precisely, it has grown by 116,7%

“Stable growth of cryptocurrencies in the iGaming market allows us to say that crypto gambling has become an independent, full-fledged, and extremely promising line of business. Those brands that have adapted to these conditions and allowed their players to use all the benefits of cryptocurrencies have an advantage such as wider opportunities for operation and, accordingly, a wider audience,” noted Andrey Starovoitov, COO at SOFTSWISS.

 

Crypto & Fiat Currencies Bet Share: Blurring the Difference

Observing the ratio of different currencies, the numbers show that fiat currencies still hold the leading position, having 64% of the total volume. However, the share of cryptocurrencies is steadily growing every quarter. Compared with the same period last year, the share of crypto in Q1 2022 increased by almost 10 percentage points: from 26.3% to 35.9%. At the same time, in comparison to the first quarter of 2020, the share of cryptocurrencies has grown by 29 percentage points. If such dynamics continue, the share of fiat and cryptocurrencies may become equal over the course of the next year.

Top Cryptocurrencies: Bitcoin is Decreasing its Share

Even though Bitcoin has been the preferable cryptocurrency since it was introduced by SOFTSWISS, it showed a decrease in its share in Q1 2022 by 10 percentage points. This is related to the growing interest in Ethereum and Litecoin, the top altcoins at the moment. Their share has increased by 3.45% and 2.95% respectively. The precise share of the top 3 cryptocurrencies in Q1 2022 is the following:

 

  1. Bitcoin (BTC) 72.80%
  2. Ethereum (ETC) 13.45%
  3. Litecoin (LTH) 6.45%

 

Andrey Starovoitov, COO at SOFTSWISS, commented on the popularity of the cryptocurrencies today:  “Bitcoin will still be the leading cryptocurrency for deposits in the near future. However, the strong growth of other altcoins demonstrates the interest in more advanced coins in terms of technology such as Ethereum. More players will prefer to diversify their funds with other cryptocurrencies. This is a positive trend related to the development of the market.”

The full list of the most used coins and their comparative analyses is reflected in the SOFTSWISS report

 

Crypto Gambling in 2022: What to Expect? 

The Q1 results, reflected in the company report, allow us to make the conclusion that cryptocurrencies will be showing further growth with subsequent changes in terms of coin share within the iGaming market. Diversification of cryptocurrencies used for betting will be one of the significant trends to influence the industry. At the same time, the trend in the regulation of the traditional casino will also characterise the development of crypto gambling in the future.

“The stronger regulation of traditional casinos will definitely attract new operators to the crypto gambling niche. In the next couple of years, we will see active growth in this market segment as most current leaders will join the niche. As for the product itself, we can highlight what you need to launch a successful crypto project based on our experience: connected crypto processing such as Coinspaid and crypto exchange services (Moonpay, Mercuryo.io, Utorg), as well as the in-game currency conversion for a wider selection of game content. However, new needs are already emerging. For instance, using NFTs to gamify the player experience and build a community of like-minded people around the online casinos,” summarised Andrey Starovoitov, COO at SOFTSWISS.

 

About SOFTSWISS

SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1000+ employees, and has an official presence in Malta, Belarus, Poland, and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

 

 

Continue Reading

Cryptocurrency

Paysafe Appoints Elbruz Yılmaz as SVP of Crypto

Published

on

Reading Time: < 1 minute

 

Leading specialised payments platform Paysafe has appointed crypto executive Elbruz Yılmaz into the newly-created role of Senior Vice President, Crypto.

In this role, Yılmaz is charged with further extending Paysafe’s group-wide crypto offering to meet the growing needs of its merchant and consumer customers around the world. Effective immediately, Yılmaz is the latest senior hire to the leadership team of Chirag Patel, CEO of Paysafe’s Digital Wallets division.

Yılmaz joins Paysafe from Vienna-based cryptocurrency and digital asset investment platform, Bitpanda, where he was Managing Director, MENA and Turkey with responsibility for leading the company’s strategy and operations in the region. Before Bitpanda, Yılmaz spent many years as a venture capitalist investing in, and scaling, innovative tech startups including multiple blockchain and crypto companies.

Chirag Patel said: “Without doubt, the crypto market is continuing to expand rapidly and represents an important growth opportunity for Paysafe as one of the most reputable, specialised payments players in this space.

“Against this exciting market context, the timing of Elbruz’ appointment is perfect as more and more of our merchant and consumer customers lean on us to further ramp up our crypto payments offering. Elbruz’ deep knowledge and experience of all things crypto, together with his impressive network of industry contacts, adds real strength to our existing crypto team and will enable us to continue winning in this space.”

Elbruz Yılmaz said: “Crypto is an exciting opportunity for Paysafe whose core strengths around regulatory compliance, digital wallet infrastructure and multiple payment technologies set it up well to meet the evolving needs of its customers globally. I am thrilled to be joining such a talented team and playing my part in accelerating this growth.”

Continue Reading
Advertisement
EvoPlay
Advertisement
Advertisement

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.