Latest News
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Joint clients will utilize Enteractive’s one-to-one channel to boost player retention, help identify problematic gambling issues, and add a personal touch to marketing as part of Optimove’s Customer-Led Marketing Platform’s Multichannel Marketing Hub
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the leading CRM Marketing platform for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push. Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy; and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Latest News
21VIRAL INTEGRATES EXPANSE STUDIOS GAMES
Standfirst
21VIRAL, a leading games aggregator for the Latin American market, has strengthened its offerings by integrating a diverse portfolio of games from Expanse Studios.
Main Release
21VIRAL has confirmed the integration of Expanse Studios, a leader in online gaming and a subsidiary of Golden Matrix Group Inc.’s (NASDAQ: GMGI) games content portfolio.
The distribution allows 21VIRAL to provide its operator partners with over 50+ games, including video slots, crash games, jackpots, and tournaments; these include Super Heli, God of Coins, Maya’s Treasure, and other leading titles from Expanse Studios.
Christoph Härtel, CEO of 21VIRAL, said, “Expanse Studios’ Games have been leading the way with a forward-thinking focus on gamification, which enhances player experiences with innovative promo tools like free spins, multi-level progressive jackpots and tournaments.
This offers our Latin American-focused operator partners unique, engaging, and revenue-enhancing game content that will appeal to a broad range of players. We look forward to partnering with the Expanse Studios team.”
Damjan Stamenkovic, CEO of Expanse Studios, added, “”21VIRAL’s reputation for seamless integrations and their expertise in the Latin American market make them the perfect partner for Expanse Studios. Together, we are simplifying operations and elevating the player experience.”
Latest News
New Seasonal Christmas Engine: Soft2Bet’s Latest MEGA Project Brings Holiday Cheer and Results
Soft2Bet, a leading provider of iGaming turnkey solutions, has introduced its latest Seasonal Christmas engine powered by MEGA, designed to captivate players with skill-based gameplay and personalised rewards while boosting engagement and maximising operator returns during the festive season.
In the Seasonal Christmas engine, players take on the role of Santa Claus, guiding him through a snow-filled slope to collect gifts while avoiding obstacles. As they progress, increasingly valuable rewards are unlocked, with boosters providing an extra edge. Players are offered one free attempt each day, with rewards redeemable upon making a deposit.
Yoel Zuckerberg, CPO at Soft2Bet, commented: “the Seasonal Christmas engine is another milestone in our mission to deliver gamification tools that engage players and support operators in achieving their growth targets. By building on the success of our previous MEGA engines, we’ve created a product that not only brings festive fun to players but also delivers tangible results for our partners.”
The impact of the Seasonal Christmas engine:
- Boosts Engagement: Daily free attempts encourage consistent player activity and increased session time
- Flexible Integration: Casino and sports rewards allow seamless adaptation to a wide range of brands
- Deposit Incentives: Bonuses tied to key deposit milestones (5th, 15th, and 25th) sustain campaign momentum.
- Dynamic Gameplay: Daily updates with fresh maps and challenges keep the experience engaging and repeatable
The Seasonal Christmas engine marks another step in Soft2Bet’s commitment to helping operators craft compelling campaigns that resonate with players, drive engagement, and deliver measurable results.
eSports
Abios powers upcoming gaming media platform Apollo with in-play statistics for League of Legends
Abios provides a comprehensive set of League of Legends in-play and pre-match data to support the upcoming gaming ecosystem Apollo
As a leading esports data and odds provider and part of Kambi Group plc, Abios continues to fuel the esports ecosystem by providing the underlying data infrastructure needed for building esports projects at scale. Most recently, it signed Apollo, a US-based gaming media platform that will power its League of Legends vertical with pre-match and in-play data.
It allows the gaming media platform to use in-depth statistics, historical data, and in-play data from top to provide its users with timely esports coverage, stats, and a fantasy vertical.
The League of Legends World Championships amassed a peak viewership of 6.9 million in 2024, the highest recorded in esports history. With the newly announced pan-American league LTA and the success of American teams such as FlyQuest at Worlds, the American League of Legends scene is poised for an upswing in 2025, making it an interesting time to lean into the region.
Anton Janér, Co-Founder and Managing Director of Abios, said: “Our mission is to facilitate the growth of esports by providing the underlying infrastructure and building blocks to make great products come to life.
“By powering Apollo’s esports capabilities, we’re thrilled to support a space for the gaming community where League of Legends fans can easily access exciting insights on matches, teams, players, and events..”
Jacob Franco, CTO of Apollo, said: “I’m very excited to work with Abios to build infrastructure for the gaming community. We aim to be an online resource for all gamers, and integrating with Abios allows us to ensure that our esports coverage is of the highest quality.
“We look forward to leveraging Abios in the future to expand our esports coverage to other titles such as Counter-Strike 2, Valorant, and DOTA 2.”
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