Play’n GO has announced the acquisition of a Swedish B2B suppliers’ licence, ensuring that the world’s leading gaming entertainment supplier will continue supplying its unmatched catalogue of games in Sweden.

While Play’n GO continue to expand globally, this licence renewal shows the company’s continued commitment to the European market, in this instance specifically to its founding country, Sweden.

Play’n GO’s popular catalogue of games includes the world’s most popular online slot game, Book of Dead, as well as 2023 smash hit Legion Gold and the ever-popular Reactoonz series among 300 premium titles in the portfolio.

The Swedish licence acquisition is the second of 2023 for the company, following the US iGaming state of Connecticut just weeks ago.

In 2022, the company entered a number of new regulated markets including the Canadian province of Ontario, alongside the US states of New Jersey, Michigan and West Virginia.

Magnus Olsson, Chief Commercial Officer for Play’n GO, added: “Sweden is Play’n GO’s home turf. We are most certainly a global company today, with both staff and customers all over the world, but we maintain our firm roots in Sweden to this day. It’s extra special for us to receive one of the first licences from the regulator Spelinspektionen.

“Of course, we will continue to supply the most exciting and safe casino gaming experience to Swedish players, as we have done for nearly 20 years.

“Our content today is used by operators in the Swedish market to excite and retain their players. with innovative cross-sell slots like Gerard’s Gambit on the horizon, I don’t think the Swedish market has truly seen the full might of Play’n GO yet.

“We would like to thank Spelinspektionen for the swift granting of our licence so early in the process, allowing us to continue leading from the front in supplying the safest, most entertaining casino experience for players in our home market of Sweden.”

Independent slots studio Thunderkick has been granted a B2B permit in Sweden following the introduction of new regulations by the Swedish Gambling Authority (SGA).

Companies must now hold a gaming software permit in order to distribute content in the country, with new regulations expected to come into force on July 1^st, 2023.

The move marks a significant milestone for the Stockholm-based studio and will allow it to continue providing games to one of its core and top-performing markets.

With player favourites like Dionysus Golden Feast and new, innovative titles such as The Wildos available, this market consolidation continues Thunderkick’s mission to provide its portfolio in key regions.

Wan Kim, Head of Compliance at Thunderkick, said: “We’re really pleased to have been selected for a B2B permit. We look forward to working with the SGA and are thankful to them for a swift and simple process.

“It’s crucial for us to remain compliant in every market but especially our home one, and we’re excited that we can continue showcasing our games to our fellow Swedes.”

B2B iGaming provider EveryMatrix has been awarded a B2B licence to supply its leading online gaming software and services in the growing Swedish market.

Swedish regulator Spelinspektionen has approved EveryMatrix ahead of a July 1^st deadline enforcing mandatory licences for all providers offering services in the regulated market.

The new five-year licence will enable EveryMatrix to offer its world-class modular and API driven iGaming solutions, content and services within the growing jurisdiction that regulated online gaming and betting in January 2019.

In 2022 the Swedish market was calculated to be worth approximately SEK17.1bn (€1.5bn) in online GGR revenue.

Ebbe Groes, CEO, EveryMatrix said: “I’m delighted EveryMatrix has become one of the first providers to be licensed in Sweden under new requirements and well ahead of the deadline.

“This will further safeguard brands and their players with regulated products and services and enable us to offer our game-changing technology that is proven to significantly boost player experience and operator revenues.”

“We have identified significant growth opportunities in Sweden, and we are now perfectly positioned to accelerate our growth plans there.”