Affiliate Industry
Dutch Regulator Issues Warning to Affiliates Over Gambling Advertising


Dutch gambling regulator de Kansspelautoriteit (KSA) has written to more than 50 affiliate sites active in the country to remind them of the laws regarding the advertising of online gambling.
The KSA said it recognised that gambling operators often use affiliate websites to advertise their offering, with users able to click banner adverts or links in text to visit sites.
However, the KSA said that this method does not always comply with advertising rules in the Netherlands and wrote to affiliates urging them to ensure their websites are compliant with national law.
In the letter, the KSA said affiliates may only advertise gambling sites run by operators that hold a licence to offer online games of chance in the country.
Should an affiliate advertise an unlicensed operator’s website, then the KSA could regulatory action, including issuing the affiliate with a financial penalty.
Advertising is permitted for licensed operators, but the KSA said affiliates should ensure any adverts are in line with regulations. These rules include that adverts should not be targeted at minors or young adults under the age of 24, while all adverts should be clear as to which operator they are promoting.
“Affiliate websites can make an important contribution to better advertising compliance by gambling companies. This is why the KSA calls in these websites to account for their social responsibility. Consumers can be protected even better in this way,” the KSA said.
Affiliate Industry
Gaming Innovation Group completes acquisition of AskGamblers

Gaming Innovation Group Inc. (“GiG”) signed an agreement to acquire the casino affiliate websites Askgamblers, Johnslots, Newcasinos and several smaller domains from Catena Media Plc., ref. announcement from GiG on 15 December 2022. GiG has today completed the acquisition and will consolidate these assets as from today.
GiG Media is eagerly anticipating the operational and commercial opportunities of the well regarded affiliate website AskGamblers, now that the transaction has closed. Management is focused on elevating the performance of this asset and has a clear strategy in place to implement GiG Media’s innovative technical SEO and marketing technology, along with Askgamblers’ extensive knowledge. GiG aims to drive substantial growth and maximize profitability through renewed focus on the Askgamblers domain, with the goal of increasing revenue and EBITDA in the near future.
Richard Brown, CEO of GiG said: “We are thrilled to add another top casino affiliate site to our portfolio, and believe it holds immense growth potential. The acquisition also broadens our geographical footprint and increases revenue diversity both geographically and client wise, reducing the overall operational risk.”
The transaction is carried out through a share purchase by Innovation Labs Limited (GiG Subsidiary) of the totality of the issued shares of Catena Publishing Limited and Catena Media doo Beograd. The consideration (on a cash free and debt free basis) is €45,000,000, of which €20,000,000 is paid today with the remaining balance to be paid in two installments on 31 January 2024 (€10 million) and 31 January 2025 (€15 million).
Affiliate Industry
First Look Games and Bragg Gaming join forces

Bragg to utilise the power of affiliate marketing to access First Look Games’ network of over 800 publishers
The First Look Games platform is delighted to welcome power player, iGaming technology and content provider, Bragg Gaming. Bragg has engaged First Look Games for the purpose of affiliate and B2C game promotion for both its in-house and partner studios.
Bragg Gaming is a one-stop-shop for operators, offering technology solutions and support services as well as a packed portfolio of content from its owned and third-party providers.
The deal with First Look Games will allow the iGaming provider to distribute information and assets for the purpose of gaining B2C traction and visibility on game launches from its in-house studios, including Atomic Slot Lab and Indigo Magic, as well as selected powered by Bragg partners. All of whom gain access to more than 800 approved affiliates and publishers around the world.
As a First Look Games partner, Bragg Gaming can upload game sheets, logos, images, videos and even demo games for each of its slot titles to a dedicated library. These assets can then be downloaded by First Look Games-approved affiliates, either individually or in bulk.
Publishers use this information to create game reviews and other traffic-generating content about the studio and its game portfolio, which are then published across a combined global audience of more than 20 million players.
First Look Games puts the power in the studio’s hands, allowing it to manage all information and assets via its Studio Management Centre. Here, developers can highlight any operator exclusivity agreements and even add or remove jurisdictions for each game.
Bragg can also decide what information it shares with affiliates and when that information is made available to them. Compliance is ensured via a suite of tools, including a free age-gate for relevant markets and the automatic accuracy monitoring of published content.
Tom Galanis, Founder of First Look Games, said: “Bragg Gaming is a major iGaming content provider, and we’re thrilled to be helping to ramp up the promotion of games developed on its Remote Gaming Server via our network of 800+ approved publishers.
“Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world. First Look Games does much of the heavy lifting, allowing the likes of Bragg to engage this significant audience easily and cost-effectively.”
Niklas Mravlje, Director of Product Marketing at Bragg Gaming, added: “This is an important step for Bragg Studios and for our studio partners from the Powered by Bragg range, allowing us to ramp up the visibility of our rapidly expanding games portfolio to an even bigger audience.
“Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios and the thrilling titles that we produce.”
Affiliate Industry
Slots Temple Launches Real-Money Slots Tournaments

Slots Temple is the only affiliate site offering tournaments for cash prizes in the UK
Leading free online slots platform and affiliate marketing site Slots Temple has begun offering paid-for slots tournaments to complement its existing range of free-to-play competitions with cash prizes.
Now, for small, affordable buy-ins, players can compete against each other to climb a live leaderboard based on wins,
consecutive wins/losses and hitting big win multipliers.
There will also be spot prizes for lower positions to ensure the excitement lasts right to the end of the tournament.
The paid-for tournaments will allow Slots Temple to offer bigger prize pools and deeper payout structures, but there is no obligation to buy in. Fans of free-to-play tournaments will still be able to enjoy the same range of free games boasting big cash prize pots for absolutely no outlay whatsoever. Â
Slots Temple became the first UK affiliate marketing site to offer cash prizes for free tournaments last year, after it was awarded a license to do so by the UK Gambling Commission. With these competitions proving to be wildly popular, the new buy-in tournaments were the next logical step on the roadmap, says Fraser Linkleter, CMO at Slots Temple.
“Bigger prize pools add even more stickiness to the site and attract new players, which should swell the prize pools even further. So, it’s about adding an extra layer of excitement. But at our core, we remain the go-to destination for fun free slots play,” Linkleter said.
Slots Temple enables slot aficionados to try the latest and best slots content. The site has built a burgeoning community of slots players who can chat, leave reviews, and exchange opinions about their favourite games.
-
Interviews6 days ago
Exclusive Q&A w/ Chris Nikolopoulos, Chief Commercial Officer at BETBY
-
Cryptocurrency6 days ago
New Player Survey Reveals Huge Potential of Crypto Casino Banking
-
Interviews6 days ago
Exclusive Pre-ICE interview with Nadiya Attard, CCO at Relax Gaming
-
Interviews5 days ago
ALTENAR: OUTSTANDING 2022 PROVIDES SPRINGBOARD TO 2023
-
Conferences in Europe5 days ago
Draft agenda available for MARE BALTICUM Gaming & TECH Summit 2023 (16-17 May – Riga, Latvia)
-
Australia5 days ago
BetMakers Announces Board Changes
-
eSports6 days ago
DATA.BET Partners with Bayes Esports
-
eSports6 days ago
Bengaluru Based The Esports Club (TEC) Secures $3M Funding to Expand its Operations Globally!