Compliance Updates
The Swedish Press and Broadcasting Authority agree with BOS and find Svenska Spel advertisement to infringe the law

Some time ago, BOS filed a complaint regarding Svenska Spel and TV4 to The Swedish Press and Broadcasting Authority, which is a governmental authority, for the fact that Svenska Spel’s Keno and Lotto draws on the TV channel do not take place during an advertising block, but on the contrary are broadcasted as a regular editorial TV program. Nor are the programs broadcasted with mandatory gambling consumer protection information.
Today, The Swedish Press and Broadcasting Authority made a decision on the matter. They go completely along the lines of BOS’s complaint and they find that Svenska Spel and TV4 are guilty of infringing the law. The authority state that there is no doubt that the features sent in TV4 constitute advertising, not editorial material. As a consequence TV4 will be liable to pay a fine.
“This a landslide victory for consumer protection when it comes to gambling and gambling advertisement in Sweden. Svenska Spel’s actions have threatened consumer protection in the Swedish gambling market with its hidden advertisement. We want it to be clear what constitutes gambling advertising, and we do not want the statutory disclosure obligation about the 18-year-old limit and contact information for gambling addictions to be circumvented through special schemes. We are pleased that The Swedish Press and Broadcasting Authority come to the same conclusion” says Gustaf Hoffstedt.
“We are also pleased that Sweden with this decision from the authority level the playing field on the gambling market. Svenska Spel, with the scheme of claiming that the Keno and Lotto draws did not constitute gambling advertising, was able to broadcast these outside of regular advertising time and thus competed on unequal terms for its monopoly products compared to its competitors, who lacked this opportunity. We are pleased to erase such behavior from the gambling market” says Gustaf Hoffstedt
Compliance Updates
Mindway AI Collaborates With the Hellenic Gaming Commission to Ensure Player Protection

The aim of the cooperation between Mindway AI and the Hellenic Gaming Commission is to enhance player protection in the Greek gambling industry. The two parties seek to elaborate on the risk assessment methodology applied to assess whether a player is about to develop problem gambling behavior.
Mindway AI has signed a memorandum of cooperation with the Hellenic Gaming Commission on issues related to responsible gambling, the protection of players and gambling addiction prevention.
“We are pleased that the Hellenic Gaming Commission has shown us the trust to collaborate with us utilizing our in-depth scientific expertise and potentially our award-winning player protection software built on a unique combination of neuroscience, AI, and human psychologists’ assessments,” the Chief Executive Officer for Mindway AI, Rasmus Kjaergaard, said.
Originally, Mindway AI’s player protection software was developed to be implemented by operators as an early detector of problematic gambling behavior but we have found that it might be used across an entire market as well.
“The idea of using our expertise and maybe our software across a full market gambling jurisdiction in Greece is exciting and innovative. Together with Hellenic Gambling Commission, we intend to co-create the needed adjustments to adapt to the extra requirements that may occur when this new approach can cover a whole market and not solely individual operators,” Kjaergaard said.
Within the framework of their collaboration, the two parties shall evaluate the use of AI software in combination with neuroscientific insights and expert assessments to identify at-risk gambling behavior. The Hellenic Gaming Commission will then seek to take initiatives and proper measures and proceed with interventions, both at the regulatory and supervisory-audit levels, to handle at-risk gambling behavior and minimize the harm related to gambling addiction.
Central Europe
CT Interactive’s 10 New Games and Hot Luck Jackpot Certified for the Czech Republic

CT Interactive continues to increase its market share in the Czech Republic. The company was granted with a certificate for a package of 10 more games and the Hot Luck Jackpot.
“We are very excited about our next step in the Czech market which we value very much. We see a lot of potential in this market and this is why we are going to provide to all of the local operators we work with more of our exciting content,” Milena Tsankarska, Business Development EMEA at CT Interactive, said.
The list of certified games consists of the most popular names such as Bavarian Forest, Big Joker, Brilliants on Fire, Dark Woods, Fortune Pig, Fruity Hot, Hot 7 ‘s X2, Mystic Moon, Pick the Pig and The Power of Ankh. The portfolio for the Czech market contains also Hot Luck Jackpot.
“The certified content contains some of our best-selling games and it is ready for launch with the operators,” Ivan Zoumpalov, Business Development Manager at CT Interactive for the Czech Republic market, said.
Compliance Updates
Finnplay receives new Swedish B2B licence

Nordic iGaming platform provider, Finnplay, has received the new B2B licence from the Swedish Gambling Authority (SGA) to supply its leading iGaming platform service in Sweden.
Since Sweden regulated online gambling in 2019, Finnplay has been providing its innovative platform software to operators in the market. As a proud Nordic provider, Finnplay has always considered Sweden a high-priority market and the company is eager to continue to offer its technology and services within the region.
Finnplay is currently working on two new innovative projects targeted to go live later this year. With the new B2B licence, the company is looking forward to helping even more operators expand their reach into the dynamic Nordic market.
Additional details regarding Finnplay’s Swedish licence approval can be found here.
Finnplay’s Managing Director, Jaakko Soininen commented: “As a Nordic-based B2B platform provider specialising in regulatory compliance, we are especially pleased to be among the first group of companies to receive the Swedish B2B supplier licence. Sweden is an important neighbouring market for us, and we currently have several exciting new projects in development with plans to launch this year. So, this was an important and necessary achievement for our company. Vi är glada över att kunna fortsätta vår framgång i Sverige – tack Spelinspektionen.”
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