EveryMatrix granted Sweden supplier licence
B2B iGaming provider EveryMatrix has been awarded a B2B licence to supply its leading online gaming software and services in the growing Swedish market.
Swedish regulator Spelinspektionen has approved EveryMatrix ahead of a July 1st deadline enforcing mandatory licences for all providers offering services in the regulated market.
The new five-year licence will enable EveryMatrix to offer its world-class modular and API driven iGaming solutions, content and services within the growing jurisdiction that regulated online gaming and betting in January 2019.
In 2022 the Swedish market was calculated to be worth approximately SEK17.1bn (€1.5bn) in online GGR revenue.
Ebbe Groes, CEO, EveryMatrix said: “I’m delighted EveryMatrix has become one of the first providers to be licensed in Sweden under new requirements and well ahead of the deadline.
“This will further safeguard brands and their players with regulated products and services and enable us to offer our game-changing technology that is proven to significantly boost player experience and operator revenues.”
“We have identified significant growth opportunities in Sweden, and we are now perfectly positioned to accelerate our growth plans there.”
Gaming Corps granted official Sweden licence
Agreement will run for five years as Gaming Corps adds home country to growing list of licenced territories
Up-and-coming games developer Gaming Corps has received permission from the Swedish Gaming Authority to manage gaming software in its native Sweden.
The licence will be valid for five years, and this development meets the requirement that all gaming software suppliers must hold a licence by 1 July to offer their services in Sweden.
Gaming Corps is a Swedish games developer with a background in video games that is now experiencing growth in the iGaming sector. Its diverse portfolio consists of premium Crash, Mine, Table and Slot games, as well as a certified Plinko. This includes a range of successful titles, such as Coin Miner, Penalty Champion, Jet Lucky 2, Raging Zeus Mines & Aztec Bonus Pot.
Sweden will be added to the growing list of territories where Gaming Corps is approved, after meeting requirements and securing licences in Gibraltar, the Netherlands, Greece, Estonia and Spain.
Juha Kauppinen, Gaming Corps’ CEO, said: “It is gratifying for us that more and more markets are moving towards regulation, and we are pleased to become an official licensee in Sweden as we continue to grow the number of markets where players can enjoy our premium game content.
“The new licence regulations in Sweden are a very positive step to help protect players and promote safer gambling, and we are very happy to offer our games to players in line with these new regulations as a licensed games developer.”
UKGC Imposes £490,000 Fine on PPB
The UK Gambling Commission (UKGC) has imposed a fine of £490,000 on PPB Counterparty Services Limited, trading as Paddy Power and Betfair, for sending promotional push notifications to devices linked to customers who had self-excluded.
On 21 November 2021, the operator’s app distributed an offer of enhanced odds for bets on an English Premier League football match to devices either linked to accounts that were GAMSTOP registered or devices linked to accounts that were self-excluded with the Licensee.
This action breached Commission rules requiring gambling businesses to take all reasonable steps to prevent any marketing material being sent to a self-excluded customer, and to take steps to remove the name and details of a self-excluded individual from any marketing databases within two days of receiving the completed self-exclusion notification.
Kay Roberts, Gambling Commission Executive Director of Operations, said: “Although there is no evidence the marketing was intentional, nor that all the people with apps saw the notification or that self-excluded customers were allowed to gamble, we take such breaches seriously.
“We would advise all operators to learn from the operator’s failures and ensure their systems are robust enough to always prevent self-excluded customers from being sent promotional material.”
Entain Partnership with TAB New Zealand Receives Government Approval
Entain plc announced that its strategic partnership with TAB New Zealand (TAB NZ) has received approval from the New Zealand Minister for Racing.
As announced on 28 March 2023, the 25-year strategic partnership terms include a total consideration payable by Entain and an ongoing gross profit share arrangement.
Subject to conditions of completion, the strategic partnership is expected to commence on 1 June 2023.
Dean Shannon, CEO of Entain Australia, said: “We are delighted and honoured to have received Ministerial approval to finalise the strategic partnering agreement between TAB NZ and Entain Australia.
“We believe this 25-year strategic partnering arrangement will be a game-changer for sports betting in New Zealand and we are pleased that it will help provide significant financial benefits to the three New Zealand racing codes and the vast array of national sporting organisations.
“Entain is a business built on innovation and being customer focused and we look forward to connecting further with the great team at TAB NZ to introduce a range of new world class products, services and player safety tools to the loyal TAB NZ customer base.”
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