Compliance Updates
IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments
Integral Ad Science, a leading global media measurement and optimisation platform, announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms.
IAS is also expanding its industry-leading Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages. IAS’s AI-driven Total Media Quality product for TikTok uses cutting-edge Multimedia Technology combining image, audio, and text signals with frame-by-frame video analysis to accurately classify content in the For You Feed, at scale, aligned to 12 GARM Brand Safety & Suitability categories and four risk levels.
“The rapid adoption of short-form video on social platforms like TikTok created demand for next-generation solutions that can provide protection and performance for advertisers. As the first independent, third-party digital media quality provider offering an end-to-end brand safety solution for TikTok, global advertisers now have access to AI-backed solutions to safeguard and scale their brands across one of the largest and fastest-growing social platforms around the globe,” Lisa Utzschneider, CEO of IAS, said.
The new expanded measurement capabilities further help advertisers on TikTok by adding:
- New Category Exclusion and Vertical Sensitivity segments: IAS now provides independent, third-party assurance that advertisers’ campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager. The categories include pets, beauty, food, fashion/retail, travel, financial services, technology, automotive, gaming, professional services, entertainment, gambling and lotteries, violent video games, combat sports, and youth content.
- Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical Sensitivity Segments will automatically be applied within IAS Signal for measurement. IAS Signal is a unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns to provide a seamless interface for advertisers.
- Deeper insights: IAS is aligning its reporting in Custom Report Builder (CRB) to the profiles advertisers create in TikTok Ads Manager, including campaign name, ad group, objective type, and ad buying type. Advertisers can now drill down to the ad creative level for deeper and more strategic actionable data.
- Expanded coverage: IAS now supports 62 countries, expanding its AI-driven Brand Safety and Suitability Measurement for TikTok to 11 additional countries including Bangladesh, Cambodia, Costa Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway and Panama.
“TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs. We are excited to be partnering with trusted third-party measurement provider Integral Ad Science to complement our own TikTok Inventory Filter, and our new brand suitability controls Category Exclusion and Vertical Sensitivity, so advertisers are confident in the tools that empower them to connect with our community,” Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok, said.
Compliance Updates
Comtrade Gaming Obtains Romanian License to Distribute Games
Comtrade Gaming’s CG Games division has announced its approval for the distribution of casino content in Romania.
The license will allow players in Romania to access a range of games from the CG Games portfolio, including Sweet Treasure, Crash Soccer, Wild Miner, Diamond King, Break the Bank and many more.
“This is a key step for CG Games. We have been very successful in the Romanian market for many years, with our iGaming Platform, and this extension of our license means we can increase our offering to our partners. It also now allows us to work with all operators in that market, regardless of the platform they use, and we are very excited to bring our games to this market,” said Comtrade Gaming’s Chief Commercial Officer, Steven Valentine.
Compliance Updates
Betsson Group shortlisted for 4 awards at the Global Regulatory Awards
Betsson Group has managed to secure four award nominations for the 8th edition of the Global Regulatory Awards. Held annually since 2017, the awards hosted by Vixio, a leading provider of regulatory intelligence solutions, recognise the achievements of individuals, teams, and organisations in the gaming industry that have excelled in compliance, corporate social responsibility, and safer gaming.
According to the official website of the Global Regulatory Awards, Vixio received a record number of submissions this year, making 2024 their most competitive year by far.
The 2024 Global Regulatory Awards ceremony is scheduled to take place in London on 4th December 2024.
Betsson Group is shortlisted for three company awards and one individual award.
1. Commitment to Compliance by an Operator
This award celebrates a leading compliance initiative by a gambling operator that has significantly improved internal expertise and set a new standard for industry best practices. The judges will look for an initiative that demonstrates transformative improvements in processes, technology, reporting, and training, while also promoting best practices across the sector.
2. Chief Compliance Officer of the Year – Corinne Valletta
This award celebrates an exceptional compliance leader who consistently exceeds expectations, expertly navigates regulatory challenges, and has significantly elevated the compliance standards within their organisation through pragmatic solutions, operational transformation, and thought leadership. The award seeks a leader who actively collaborates with management, their team, and regulatory bodies to foster a culture of compliance. Judges will look for concrete examples of the nominee’s impact, including industry conference appearances, introduced training initiatives, and demonstrations of thought leadership.
3. Compliance Team of the Year
This award honours a compliance team within an organisation that actively fosters a culture of compliance, responding effectively to regulatory changes and driving their organization to lead in new compliance standards. Judges will evaluate how the team has cultivated a compliance-focused culture, collaborated across the organisation, initiated training, and influenced business practices and industry engagement, including with trade associations. Special consideration will be given to teams that have led their organisation into new compliance jurisdictions in emerging markets.
4. Legal Team of the Year
This award recogises a legal team that protects the company’s reputation by ensuring compliance with regulations, demonstrating exceptional problem-solving, analytical, and organisational skills, and proactively advising management. Judges will assess how the team promotes best practices, keeps the business ahead of regulatory changes, and minimises the impact on both the bottom line and daily operations.
In conclusion, the above nominations highlight Betsson’s strong compliance culture and commitment to raising its standards in compliance to ensure a safe and stable business.
Compliance Updates
St8.io granted Isle of Man licence
The next-generation content aggregator St8.io has been awarded an Isle of Man OGRA Software Supplier licence, as the company continues to expand its regulated footprint worldwide.
The licence, granted by the Isle of Man Gambling Supervision Commission, will allow St8 to supply its product to other IoM-licensed B2B and B2C partners, as well as other Tier 1 operators.
“This is another important step in our mission to serve regulated markets worldwide,” said Vladimir Negine, founder and CEO at St8. “We’ve been really impressed by the robust licensing process of the Isle of Man Gambling Supervision Commission, which allows us to deliver innovative technology in a manner that protects both our partners and the end user. As we expand our presence into more regulated markets, the proven reputation that comes with an IoM licence will serve us well.”
Lyle Wraxall, Chief Executive at Digital Isle of Man added: “I would like to congratulate St8 for gaining their Isle of Man Software Supplier Licence and look forward to them joining the thriving business community. St8’s decision to expand its operations here reinforces the Isle of Man’s position as a leading hub for the digital and gaming industries.”
St8 was guided through the licensing process by specialist consultancy Amber Gaming.
“We are thrilled to congratulate our valued partner St8 on securing their licence with the support of our advisory services. This achievement underscores our commitment to delivering expert guidance and driving success together,” said Jade Zorab, Managing Director at Amber Gaming.
Vladimir Negine added: “We chose Amber Gaming because we needed a partner with a complete understanding of this process, a flawless reputation and an efficient approach that matched with our timelines. They delivered perfectly on all of these, and I’d like to thank Lee-Ann, Abi and the entire Amber Gaming team for their fantastic support.”
St8.io’s Isle of Man licence is just the latest that the content aggregator has acquired. Last year, it was granted a licence from Romania’s National Gambling Office, and in June secured a recognition notice from the Malta Gaming Authority.
The company continues to bring world-class innovation to the aggregation space, including a recent major update to its St8 Art Kit, which now features animated thumbnails for high-performing games.
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