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New York witnesses the first Esports Activate showcase which got off to a flying start this morning

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Esports is nearly a billion-dollar business that has grown at an extraordinary speed. Photo credits: http://www.adweek.com
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Featuring an array of America’s leading esports organisations, the first Esports Activate showcase got off to a flying start this morning in New York. Becoming a launching pad for the organisations to present their digital, media, experiential, and sponsorship inventory to marketers and buyers the event comprised diverse panels featuring high-level media executives who explicated their work with esports and threw light on why they feel it is so important to foster partnerships.

Esports is nearly a billion-dollar business that has grown at an exceedingly great speed, particularly over the past five years. Male millennials and Gen-Zers are the core audience for the genre that has grown by leap and bounds, but not all. In fact, 1 in 3 esports fans is female, and it’s increasingly becoming a social experience one can share with friends and family.

Guy Costantini, Skydance Media VP of global interactive marketing said: “Esports now has two different audiences. There are the people who have ample time to play games for hours on hours per week, and then there’s an audience who want to watch people play at the highest level, but don’t have the time to dedicate multiple hours to a game.”

Esports interaction is happening at a wide array of venues, not just in front of a screen. “Yes, esports combines digital and entertainment, but this is an audience that values social interactions at gaming conferences and live events,” said Craig Levine, the Chief Strategy Officer for ESL, the world’s largest esports company. “Live events are a big piece of esports’ success, and an important way for brands to successfully integrate.”

When it comes to esports, social interaction and conversation are significant. This is a digital sport for a digital generation, said Hi-Rez, COO Todd Harris, and it attracts an audience that is engaged, sophisticated and discerning when it comes to brand integration.

“The esports audience has a nose for BS. They don’t like ‘logo slaps’ but they do like value exchange with a brand,” said Harris. “When there is good content within the game or on YouTube, then they will support that brand tremendously.”

Shi Deng, the Co-Founder of the Big Blue Esports team, Boston’s esports management and events company, echoed Harris’s sentiment.

“Slapping your logo on a broadcast is a weak way to engage with your audience,” said Deng. “It’s almost like selling out your community, and we want brands to contribute to the community.”

Some of the most successful and high-profile brands in the esports space include lifestyle brands like Red Bull as well as Coca-Cola, T-Mobile and Toyota.

The line between esports and traditional pro sports leagues appears to be blurring, so much so that 17 NBA teams will be part of the upcoming NBA 2K league, a competition it created in partnership with Take-Two Interactive, the developer of the popular NBA 2K series. The league’s first season begins in May, and NBA teams will begin drafting their esports players in the coming weeks.

Once each franchise selects the five people who are going to represent it, they will be official members of their respective organiSations in April. The players will get a proper contract and sponsorship deals, just as NBA players do.

“What’s happening in the traditional sports world only helps us, and the fact that NBA and NFL teams are getting into the space is having a positive impact on business,” said OpTic Gaming president Ryan Musselman.

Because esports is still relatively new, it has a unique opportunity to leapfrog how other industries use data, particularly the traditional pro sports leagues, said Jon Gosier, a venture capitalist who recently founded AudiGent, an audience intelligence platform which provides artists and other influencers with new ways of monetising data.

Early on in the esports era, data was not even being considered by many brands. According to Octagon vp of insights and strategy Noah Kolodny, a good deal of his agency’s clients was interested in getting involved because esports was new, different, and there was a lot of buzzes involved.

“But then we saw Twitch.tv spending $45 million, and as more non-endemic partners came into the space, it became harder for our clients to go to their Chief Marketing Officers and say, ‘Esports will sell products,’ without having any data to prove it,” said Kolodny.

TV is also transforming esports and pro gaming in general. As pro gaming continues to grow, so has interest in televising esports among the broadcast and cable networks. TBS has aired 21 esports telecasts since the summer of 2017, which is more than Disney XD (13), and ESPN2 (five). ESPN and NFL Network have also aired esports.

Source: adweek.com

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eSports

IESF Kicks off Bidding Process for 2025 and 2026 Events

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The International Esports Federation (IESF) has officially launched the bidding process for the next two editions of the World Esports Championship and Regional Qualifiers. Cities interested in hosting IESF’s flagship event can learn more about the bidding process on the IESF Events Bidding Process page.

WEC, a long-standing tradition of competitions watched across the world, creates a direct opportunity for the host to link its city brand to the IESF Realm, multiple game titles, and some of the world’s best athletes.

IESF remains open to discussions with any cities, regions, or countries worldwide that are interested in hosting the World Esports Championship or Regional Qualifiers. We welcome inquiries from all potential hosts to explore the opportunities and benefits of bringing these premier esports events to their locations.

IESF General Secretary Boban Totovski said: “After Bali, Iasi, and Riyadh this year, we are all looking forward to our next host for the 17th World Esports Championship. We already have many cities waiting for the process to start bidding and we are all very excited to start the negotiations and discover where will the IESF flag go on the 19th of November in Riyadh, on the closing ceremony”

IESF assesses potential hosts based on several criteria, including how well they align with regional and national development plans, as well as the long-term strategic goals of the IESF vision and mission. The host city is expected to meet all requirements set by IESF. The final selection of the host city is made by a vote from the IESF Board.

The 2023 World Esports Championship in Iași, Romania, was a unique experience, attracting over 100,000 attendees and amassing an impressive 35 million viewers across all platforms. This year, the championship moves to Riyadh, Saudi Arabia, promising to be the biggest event yet with a record 130 nations and over 600 players competing, solidifying Riyadh as this year’s Esports capital.

Which city will rise to become the next epicenter of esports excitement?

 

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eSports

Skyesports Championship 2024: Aurora Gaming and 3DMAX Become First Teams to Advance to the Playoffs

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The Skyesports Championship 2024, a $300,000 international Counter-Strike 2 esports tournament, is taking place at the Taj Lands End, Mumbai from July 24 to 28. As the Group Stage nears its conclusion, two teams have advanced to the prestigious Playoffs, where they will battle for glory and a shot at the lion’s share of the prize pool.

Serbia’s Aurora Gaming and France’s 3DMAX Vie for Glory: First Teams to Reach the Playoffs

Aurora Gaming and 3DMAX have earned this accolade with flawless records so far in the Group Stage.

The 11 participating teams, which include prominent esports organizations from Mongolia, France, Turkey, India, and Russia, have been split into two groups: A and B.

In Group A, Aurora has secured their spot in the Playoffs after convincing victories against Parivsion, ENCE, and True Rippers, standing first in their group with a 3-0 record. With their advancement to the next stage, Aurora is eyeing a consecutive third trophy in Skyesports’ IPs, having previously won the $350,000 Skyesports Masters 2024 and the Skyesports Grand Slam 2024 in Pune, India.

All eyes are still on Group A as teams like The Mongolz and ENCE have to battle it out on Day 3 to make it to the Playoffs.

In Group B, 3DMAX has triumphed over Amkal, DMS, and Revenant Esports, securing a 3-0 record at the top of the group.

The action continues in the Skyesports Championship on Day 3, as the final day of the Group Stage will decide who will join 3DMAX and Aurora Gaming in the Playoffs. Fans can catch all the action live on the Skyesports YouTube and Twitch channels.

Unlike the Group Stage, the Playoffs will take place on the main stage at the prestigious 5-star hotel, the Taj Lands End in Mumbai, India.

Group A Standings

Group B Standings

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eSports

THE DOTA 2 VIRTUAL HALL OF FAME: GG.BET AND DOT ESPORTS PRESENT 50 WORLD RECORDS

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Dot Esports, the leading esports news outlet, and betting brand GG.BET have created a virtual hall of fame to celebrate 50 Dota 2 World Records. Check it out to discover the stories behind the most impressive feats in the game’s competitive history and watch videos of when they happened.

The Dot Esports team have painstakingly selected and presented Dota 2 records in 5 categories: players, teams, tournaments, content creators and talent. You can find a list of the extraordinary individuals and organizations in each one, as well as dive into the events that have made Dota 2 a Tier-1 esports discipline on the world stage.

GG.BET press office:  “Although Dota 2 was released over 11 years ago, it continues to rank among the top games in the esports community. As we wait for the biggest tournament of the year, The International 13, to kick off, we’ve decided to look back and reflect on the most remarkable milestones throughout the competitive history of Dota 2. Did you know that the fastest time a match was won was in less than 8 minutes? Or that there’s a team that’s played 2813 professional matches? The experts at Dot Esports will tell you all about this and much more in our joint project. We’re delighted to support the creation of such insightful content.”

Jody Rones, CRO at Dot Esports:  “From its humble beginning as a fan made mod to one of the largest games in the world, DotEsports is thrilled to partner with GG.BET to shine a light on DOTA and its community as it passes its 11 year mark. From the content creators, to the team, players, tournament organizers, shout casters and more, they’re a key part of what makes this esport great, and we couldn’t be more thrilled to give them the recognition they deserve with the launch of the collaborative DOTA World Records.”

50 Dota 2 World Records is already available on the Dot Esports website in English and Ukrainian.

Before the end of the Counter-Strike: Global Offensive era and the transition to CS2, Dot Esports put a spotlight on 50 CS:GO World Records in collaboration with GG.BET. This project got a great reaction not just from the esports community, but from the players and teams themselves.

 

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