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Why do casinos use bonuses to attract clients?

George Miller

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Understanding the different types of online gaming bonuses
Reading Time: 3 minutes

 

One of the most important aspects of online gambling is the bonus structure that the providers offer. This is so common among online casinos that those who don’t provide any interesting bonuses have trouble acquiring new customers. Bonuses not only diversify the gambling experience but also make the process more exciting. In fact, a large percentage of customers think the bonuses and special offers are one of the biggest distinguishing factors of online casinos. In a survey conducted by Casinoglobal, 59% of the respondents said that bonuses were one of the criteria they considered when choosing an online casino, 70% said free bets were important and 60% said they considered promotions and special offers as well when making these decisions.

There are several kinds of bonuses a casino might offer. Sticky bonuses are a very common way to incentivize new users. This is basically a certain amount of money deposited on the player’s account for free. The player can’t withdraw this amount directly, hence the name, but can gamble with it and gradually withdraw the winnings if certain conditions set out by the provider beforehand are met. This is a very common bonus type and also one of the bonuses sought out the most by the customers. There are also bonuses on the first deposit. After the customer opens an account and makes his/her first deposit, the casino might match that deposit and give additional funds to the player. Most often the deposit is doubled, but some casinos might even go as far as to triple or quadruple the money.

How do bonuses attract customers?

There is an obvious appeal of free money deposited to your account or a number of free spins in your favorite online slots. Although this ‘free money’ might be compensated for in some other way by the casino, the offer still seems very appealing. Customers, who are on a tight budget find it especially attractive to have their gambling power multiplied several-fold. The idea of gambling with free money seems less dangerous as well. While there might be some sort of compunction when using one’s own funds to gamble, it is much easier to gamble with the money that was deposited in the account for free.

When all of these benefits are taken out of the equation completely, there still remains a psychological factor associated with the words ‘bonus’ and ‘special offer’. These terms make it seem like the customer is lucky to have come upon this offer and saying no to it would be a missed opportunity. This is especially true for inexperienced customers, who might not have spent a lot of time browsing through different options and getting to know various offers.

Why are casinos so keen on providing the bonuses?

Nowadays, a casino is almost required to offer an appealing bonus because of the competition. As the vast majority of casinos offer some form of bonuses, the customers have gotten used to the idea that such features are available. Those websites that fail to provide adequate bonuses will simply fail to attract customers.

Although bonuses might seem like free money from the customer’s perspective, the casinos find it more profitable to offer them than no to. Most bonuses have conditions that only allow the customer to realize the benefits if a certain amount of customer’s own money is spent betting. Considering that it is more likely to lose in gambling than to win, the customers on average are better of skipping on bonuses altogether than starting to gamble with their own money in order to be able to withdraw the winnings.

Furthermore, when customers are given ‘free money’ it is less likely that they will go to look for other options without taking their chances at gambling with those free funds. If they lose, no harm has been done to the profits of the casino and if they win, they will be drawn in by the offer and spend more time with the casino than they otherwise would if they want to receive those winnings.

Interesting articles on this topic:

https://norskcasino.online/casino-nyheter/hvorfor-bruker-casino-bonuser-for-a-fa-kunder/

https://www.forbes.com/sites/briansutter/2016/11/04/6-clever-ways-to-acquire-new-customers/#154a24ec983e

https://everymatrix.com/blog/attract-keep-igaming-players-coming-back.html

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Industry News

Playson Reports Great Success at ICE London 2020

Niji Narayan

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Playson Reports Great Success at ICE London 2020
Reading Time: < 1 minute

 

Casino software provider Playson has reported great success at ICE London 2020.

This year was the company’s busiest ICE yet, with 85 pre-scheduled appointments and more than a dozen on the spot meetings each day at February’s massive event held at ExCel London.

The Playson stand at ICE welcomed over 1000 delegates including several of the trade news media, all eager to learn about the exciting products. The supplier’s impressive range of engagement tools were on display along with its ever-burgeoning slot portfolio, which includes hits such as Fruit Xtreme and Red Chilli Wins.

Playson also hosted its ICE London 2020 Tournament, with a new game Playson game featured every day at the stand and one lucky player taking home a set of Apple AirPods every day.

“This year’s ICE London 2020 was a huge success and our stand was a hive of activity for the whole event. We look forward to next year which will see us returning bigger and better than ever!” Alex Ivshin, CEO of Playson, said.

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Red Rake Gaming releases on Wildz Online Casino

George Miller

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Red Rake Gaming releases on Wildz Online Casino
Reading Time: 2 minutes

 

Innovative casino content provider, Red Rake Gaming, has launched its games with a new comer to the market, Wildz Online Casino.

Wildz Online Casino, launched in 2019, has grown at an incredible rate since its inception and has clearly resonated with its target markets through its focus on delivering the best player experience and rich content offering. By building its foundations on new technology, it delivers speedy response rates and real-time rewards for its players which has resulted in tremendous growth across multiple markets.

The partnership will see Wildz Online Casino accessing all the top performing games delivered by Red Rake Gaming to its players including key titles such as Super12Stars, which is an action packed slot with multiple feature and bonus rounds, Tiger & Dragon – the slot that give players 1 million ways to win – and the cluster slot, Gustav Minebuster, giving players the chance to win 20000x.

Red Rake Gaming’s key focus is on delivering engaging and innovative content to its partners and 2020 will be no exception with a packed roadmap lined up. With firm commitment to its partners, Red Rake Gaming continues to strive in delivering what operators and players want demonstrated by the recent release of the progressive tournament tool which is causing a stir within Red Rake Gaming client network.

Nick Barr, Managing Director for Red Rake’s Malta operations, commented on this partnership, saying: “We are thrilled to be working with the Wildz team and it’s incredible to see what they have achieved in such a short period of time. We are very much looking forward to being a part of their continued growth and delivery of an industry leading casino”.

Tony Kjaldstrom, COO at Rootz comment: “We are pleased to join forces with Red Rake Gaming to offer their game lineup at Wildz Online Casino. Red Rake Gaming delivers quality titles that will be a welcome addition to our casino. In particular, the replay feature on Red Rake’s titles will be sure to generate interest, especially among seasoned casino players. However, more important than these extra features is the overall quality of the games themselves. In that regard, Red Rake Gaming absolutely delivers. Welcome aboard!”.

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Industry News

Great list of live cricket online free – 1xBet

George Miller

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Great list of live cricket online free – 1xBet
Reading Time: 2 minutes

 

Hundreds of unique competitions are presented in the line and live of this trusted betting company. And what is more, traditionally you receive particularly high odds with your bets. Live cricket online free – 1xBet is a good opportunity not only to follow the competitions, but also to earn on them.

In the company you will be able to make forecasts not only for popular tournaments, but also for meetings at the local level. The brand pays attention to a great range of tournaments, which will allow you to place bets on exactly what you are really interested in. Note that all data on the course of events is updated in live. Thanks to this, you can keep abreast of the latest news and quickly respond to all changes.

As for live cricket online free – 1xBet, it involves dozens of options for the outcome of the confrontations. This will allow you to make money on something that until recently was just a hobby for you.

It will be possible to withdraw winnings using popular payment systems. For example, these are the ones that are used on the website of this company:
1. Visa.
2. Mastercard.
3. Skrill.
4. Neteller.
5. Bitcoin.

To collect your money, go to https://1xbet.com, then to your personal account and select the preferred payment system there. After that, the system processes the request, and you can withdraw your funds.

Live greyhound racing on the company’s website
One of the main advantages of the presented brand is a wide line of events. For example, it pays attention not only to popular disciplines like football, hockey, tennis, but also to competitions that are rarely found among its rivals. These are some of them: water polo, trotting, darts.

The live greyhound racing on www.1xbet.com is also available. This is your great opportunity to earn money on exciting competitions that take place around the world. And what is more, they are accompanied by very good odds. As a result, it is enough to make a correct prediction in order to hit the big jackpot.
You can check the status of your balance in your personal account. It contains information on your financial success. Such data is especially important for those who want to make betting not just their hobby, but a reliable source of income.

Live greyhound racing on a trusted platform is becoming more and more popular. If you also want to make money on it, then register on the site of this reliable bookmaker and make a deposit using one of the available payment systems.

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