Industry News
International Game Technology PLC Announces Offering Of $500 Million Senior Secured Notes Due 2027 And Conditional Notice Of Redemption For Its $600 Million 5.625% Senior Secured Notes Due 2020
![IGT Deploys Cloud-Based Lottery Systems for Totalizator Sportowy in Poland](https://europeangaming.eu/portal/wp-content/uploads/2018/09/IGT-offering.jpg)
International Game Technology PLC (NYSE:IGT) (“IGT“) today announced the offering of $500,000,000 aggregate principal amount of senior secured notes due 2027 (the “Notes“) subject to customary market and closing conditions (the “Offering“). Application has been made for the Notes to be listed on the Official List of Euronext Dublin and admitted to trading on the Global Exchange Market of Euronext Dublin.
IGT intends to use the net proceeds of the Offering, together with proceeds of a utilization under its senior syndicated revolving credit facilities, to redeem (the “Redemption“) its US$600,000,000 5.625% Senior Secured Notes due 2020 (Regulation S ISIN: USG4863AAA63 / Rule 144A ISIN: US460599AA19 / Regulation S CUSIP: G4863A AA6 / Rule 144A CUSIP: 460599 AA1) (the “5.625% Notes due 2020“) on September 27, 2018, at a redemption price equal to $1,028.43 per $1,000.00 of principal amount of the 5.625% Notes due 2020. The Redemption is conditioned on IGT’s receipt of at least $500,000,000 in gross proceeds from the Offering. A conditional notice of the Redemption was sent to all registered holders of the 5.625% Notes due 2020 on September 17, 2018. This news release does not constitute the conditional notice of the Redemption.
The Notes have not been, and will not be, registered under the Securities Act of 1933, as amended (the “Securities Act“), and may not be offered or sold in the United States without registration under the Securities Act or pursuant to an applicable exemption from such registration.
The Notes are being offered and sold only (i) in the United States to qualified institutional buyers in accordance with Rule 144A under the Securities Act and (ii) outside the United States to non-U.S. persons in accordance with Regulation S under the Securities Act.
This news release does not constitute an offer to sell, or a solicitation of an offer to buy, any security, nor shall there be any sale of any security in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such jurisdiction.
Neither the content of IGT’s website nor any website accessible by hyperlinks on IGT’s website is incorporated in, or forms part of, this news release.
The distribution of this news release into certain jurisdictions may be restricted by law. Persons into whose possession this announcement comes should inform themselves about and observe any such restrictions. Any failure to comply with these restrictions may constitute a violation of the securities laws of any such jurisdiction.
In any European Economic Area Member State, this news release is only addressed to and is only directed at qualified investors in that Member State within the meaning of Directive 2010/73/EU, together with any applicable implementing measures in any Member State.
The communication of this news release and any other documents or materials relating thereto is not being made, and such documents or materials have not been approved, by an authorized person for the purposes of Section 21 of the Financial Services and Markets Act 2000, as amended (the “FSMA“). Accordingly, such documents or materials are not being distributed to, and must not be passed on to, the general public in the United Kingdom. The communication of such documents or materials is exempt from the restriction on financial promotions under Section 21 of the FSMA on the basis that it is only directed at and may be communicated to (i) persons who have professional experience in matters relating to investments, being investment professionals as defined in Article 19 of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the “Financial Promotion Order“); (ii) persons who fall within Article 43(2) of the Financial Promotion Order; or (iii) any other persons to whom these documents or materials may lawfully be made under the Financial Promotion Order. Any investment or investment activity to which this news release relates is available only to such persons or will be engaged only with such persons and other persons should not rely on it.
About IGT:
IGT (NYSE:IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Digital and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees.
Source: International Game Technology PLC
Industry News
Playtech Live Launches Exclusive Bespoke Game with Kaizen Gaming
![Playtech Live Launches Exclusive Bespoke Game with Kaizen Gaming](https://europeangaming.eu/portal/wp-content/uploads/2024/07/pig-champions-live.jpg)
Playtech announced the launch of a new bespoke game, Pig Champions, developed exclusively for Kaizen Gaming, one of the biggest GameTech companies in the world. This launch marks the first Live Casino bespoke title for the leading sports betting & gaming operator and strengthens the strategic partnership between the two companies.
The game, designed to appeal to all audience types and player types across all markets, is a sporty animated universe in a Money Wheel Game show format, where 3 Pig Champions characters compete with each other to reach the highest multipliers within 3 exciting Bonus rounds. The studio is located in Playtechâs Romanian facility (PTR), offering a unique, immersive, animated experience made with fresh Unreal engine technology, featuring unique gameplay built from the ground up using advanced real-time animation.
Kevin Kilminster, Chief Product Innovation Officer at Playtech Live:Â âWe are delighted to partner with one of the leading sports betting & gaming operators in the world to launch their bespoke Live Game Show, Pig Champions to their extensive player base. After being selected by Kaizen Gaming as the leading developer of bespoke live content, collaborating on Pig Champions has enabled the team to showcase their passion and experience by exploring new innovative ways of bringing live casino games to life that offer a fresh, safe gaming experience for players. Our partnership with Kaizen Gaming continues to evolve and we look forward to our next collaboration in bringing further exciting games to market.â
Christos Mavridis, Head of Live Casino of Kaizen Gaming:Â âOur content offering is some of the most exciting on the market and working with an established partner like Playtech will assist in enhancing our current portfolio even more. Pig Champions stands as evidence of Playtechâs expertise and extensive experience, elevating our live casino offering and emphasising our commitment to creating top-quality innovative game experiences for our players.â
Industry News
Amusnet Ranks Among Italyâs Top Casino Providers
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/8-11.jpg)
Amusnet Italy is the fourth-best casino provider in the country for June 2024, according to iGaming Tracker. The company has made a significant leap in the rankings, advancing three positions to secure the fourth spot. The achievement is underscored by a 1.1% increase in market share, reflecting a substantial gain in visibility and preference among online casino operators and players. This rise reflects Amusnetâs growing influence and effectiveness in the Italian market, demonstrating the companyâs leading place among the industryâs top providers.
Several notable accomplishments have bolstered Amusnet Italyâs presence in the country. The companyâs commitment to excellence was recognised with the prestigious Gold Award for Casino Content Supplier 2023 from EGR Italy last November. Furthermore, Amusnet has added six new partnerships with operators since January, bringing the total number to over 30, and has maintained a robust portfolio with over 100 certified games. Additionally, Amusnet Italy has released 14 new games since the beginning of the year, with more games planned for release by the end of 2024.
Polina Nedyalkova, Director at Amusnet Italy, said: âWe are incredibly proud of our progress and the milestones we have reached. This ranking highlights our leading position in the industry and our dedication to delivering high-quality, engaging gaming experiences to local players. Our advancement to the top position underscores our growing influence and effectiveness in the Italian market, and we look forward to continuing this momentum and bringing even more top-notch games to our audience.â
Affiliate Industry
Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity
![Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity](https://europeangaming.eu/portal/wp-content/uploads/2024/07/Fraser-INT.jpg)
In a highly competitive âbonus blitzingâ affiliate market, the only real winner is the bonus hunter. These affiliates may be sending traffic through to their partners in volume, but many of their users are just looking to play through a good deal, never to return.
At Slots Temple, we believe the âstack âem high, watch âem flyâ approach to aggressive bonus-driven traffic no longer flies. We wanted to focus on improving the quality of the traffic and that meant doing things differently.
We began life as a site that offered free demo games and slots tournaments, and this helped to build a highly engaged base of players that genuinely loved playing slots. But we wanted to take this to the next level.
When we were awarded a UKGC gambling license in 2022, it meant we could offer cash prizes for our free tournaments. And then the next logical step was real-money tournaments in the UK with juiced-up prize pools, and ultimately real-money slots.
To create better quality traffic, you need to engage with your customers to better understand them and foster loyalty. It helps if you have a unique value proposition to increase the stickiness of your brand and engage audiences more effectively.
Our real money tournaments are a real UVP and are proving wildly popular with our users. The stakes we offer are low. You can play a slots tournament for as little as 1p, and the free-play model remains a large part of what we do â exclusively so outside the UK.
Ultimately, we want to be a safe place for players, which is why offering low stakes games is important. Itâs about fostering a player base that trusts us and feels comfortable playing with us.
Yes, weâre blurring the lines between affiliate and operator, but our players know weâre not just chasing profits at the expense of everything else. Ultimately, our players see us primarily as a destination for fun play and prizes, and itâs important that we maintain that balance. If they thought we were simply out to rinse them, weâd lose their trust, and they wouldnât come back.
Instead, itâs about offering more choice and increasing that stickiness. It also helps us better understand what games our players like to play so that we can offer more personalized recommendations.
And this is how real-money slots tournaments can really increase the quality of traffic. If a player has been playing a certain slot in a real-money tournament, for example, and wants to play at a partner site, we can guarantee that we are referring a player who is already highly engaged with the game and is ready to transition to higher stakes.
Of course, within the framework of real-money tournaments, itâs important to continue diversifying offerings by devising new formats. We have turbo tournaments, risk tournaments — a multitude of formats and price points so everyone can play the way they want to.
Our real-money tournaments are further enhanced by what was always a highly gamified platform. So, we have leaderboards, Xpoints, rewards chests, and challenges.
Continuous challenges, incentives and rewards keep users engaged over the long term. These elements can appeal to usersâ competitive nature and desire for achievement, as they play for bragging rights. This enhances social elements and encourages them to engage frequently with the product
Adding fun and playful elements enhances the user experience beyond the tournaments themselves. Regular rewards and recognition prevent burnout and keep users motivated. And engaged and motivated players are more likely to become passionate about the brand.
Creating a player base that produces true value to your affiliate partners requires a number of the right ingredients, plus a lot of care and attention. But the affiliate landscape is changing, and affiliates need to get creative to get sticky.
Author: Fraser Linkleter, CEO at Slots Temple
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