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European Lotteries Adapting to a Post-corona World

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European Lotteries Adapting to a Post-corona World
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The lottery executives and industry experts in Europe have met together via an online webinar “Lotteries in COVID-19 Lockdown” to discuss the impact of COVID-19 on the lottery sector, the consequences for a post-corona world and the importance of continuing to fund good causes during a pandemic.

The webinar was organised by VIXIO GamblingCompliance in association with The European Lotteries (EL), together with representatives of two of EL Members the SAZKA Group and Veikkaus Oy. The webinar has gathered over 250 participants.

During the webinar, EL Secretary General Arjan van ‘t Veer outlined the situation for lotteries during the lockdown. In their immediate response to the outbreak, the vast majority of EL Members have already taken a series of priority actions to protect players and lottery employees, retailers and providers’ staff. The most common steps included remote working, travel restrictions and regular communication with the players and relevant stakeholders.

On the operational side, Mr. van ‘t Veer noted: ‘‘I have seen many EL Members take necessary continuity measure to make sure operations can continue. In the first days of the lockdown, there was a tremendous drop in sales, as retailers closed their doors and draws were postponed or cancelled. Early on, Members that operate slot machines, EGMs or casinos took their responsibility to close, in order to reduce large public gatherings. As the lockdown spread across Europe, more POSs were closed (some up to 100%) and sports betting took a major hit.’’

However, it is not all bad news. Mr. van ‘t Veer added, ‘‘Over the last few weeks some EL members have reported stable sales. Online games are performing better than expected, scratch cards are doing well, and many lottery campaigns are now focused on good causes to support the health sector and vulnerable people, such as funding for medical equipment or the delivery of daily essential supplies to care homes. Since the Easter break, there has been a positive impact on the sales of (draw based) games. There is still a long way to go but light is at the end of the tunnel. Some POSs are re-opening and Members are reporting preparations to get back to (full) business when possible.’’

Moderated by Andrew Gellatly, Head of Global Research at VIXIO, the discussions moved on to national situations and how lotteries can learn to co-exist with the virus.

Robert Chvatal, CEO of the Sazka a.s. and Sazka Group highlighted the observed “north-south divide,” i.e. differences in impact on lottery business between southern and northern regions of Europe, where for example in the southern countries with very small share of on-line lottery sales and 100% POS closures, the business was hit very hard by the crisis and in opposite, in the northern and central European countries, where the on-line share is much higher and retail was closed only partly, the business impact was much smaller.

“Many lotteries have seen a significant increase in online sales share, due to the retail channel limitations and customers’ willingness to have a chance to continue to play. Fortunately, this is even supported by high jackpots of both, local Lotto games and Eurojackpot/ Euromillions, attracting even occasional players to participate. This is something that lotteries will need to adjust to support, for example, their elderly customers concerned about going to their usual retailer with advice on how to play online. Some of them will probably remain the online customers, benefiting from convenience of on-line channel, which will partially increase the future on-line channel share. Nevertheless, plenty of the players will revert back to play in retail, especially those needing the social contact connected with the play. I believe that the lotteries biggest challenge will be to re-open fully the retail channel, respecting all hygienic rules to protect both customers and retailers, and ramp-up the retail channel performance as soon as possible to start to generate good causes contributions on the pre-corona level,” Chvatal noted.

On monitoring changes in the behaviour of players, Sami Kauhanen, SVP of Betting at Veikkaus Oy highlighted that “in Finland casinos, VLTs and slot machines closed in March, while the retails network remained open and continued to operate more or less ‘normally.’ There has been a slight increase for online casinos, but not to the extent that they are seen as a replace to suspended games such as slot machines. On offshore operators, there are not major changes during the lockdown. There is a traditional loss of the market share for online casinos and betting from these operators, regardless of the crisis.”

On sports betting Mr. Kauhanen added, “Live sport betting is a big thing in our country and with the cancellation of sport events, many are turning towards betting on horse-racing, often with new players who cannot currently bet on their favourite live sport, like football. Virtual betting and e-sports are not so popular in Finland.”

An audience poll was conducted during the webinar on what changes there will be in lottery player behaviour in the post-corona era. Most participants said players would revert to their existing retail/online preferences, followed closely by players staying online and retail lotteries becoming less relevant.

 

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Andrew Cardno to Speak at Mid-year IGA about Safeguarding Data in AI-Enabled Tribal Casinos

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Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, a recognized expert in data analytics and gaming technology, will be a featured speaker at the upcoming Mid-Year Indian Gaming Association (IGA) conference at the Tulalip Resort Casino in Tulalip, Washington. He will deliver a presentation on the critical topic of “Safeguarding Data in AI-Enabled Tribal Casinos.”

As Artificial Intelligence (AI) continues to revolutionize the gaming industry, its integration into casino operations has opened new avenues for enhancing player experiences, optimizing business strategies, and improving overall security. In his session, Cardno will explore how AI is not just a tool for innovation but also a pivotal element in maintaining the integrity and safety of tribal casinos.

Cardno’s presentation will delve into several key areas:

  • Personalized Player Experiences: Demonstrating how AI can tailor game recommendations to individual players, creating more engaging and customized gaming experiences.
  • Advanced Security Measures: Highlighting AI’s capabilities in detecting and preventing fraudulent activities, ensuring a secure gaming environment.
  • Optimized Pricing Strategies: Discussing how AI can help casinos adjust pricing dynamically to maximize revenue and enhance profitability.
  • Enhanced Customer Service: Showcasing the use of AI-driven chatbots to provide efficient and personalized customer support, improving player satisfaction.
  • Refined Marketing Approaches: Examining how AI can refine marketing strategies for more targeted outreach, ensuring the right messages reach the right audiences.

Cardno will also provide insights into how AI-driven efficiencies can significantly reduce operational costs, allowing tribal casinos to allocate resources more effectively and make data-informed decisions that boost overall profitability.

“AI is transforming the landscape of casino operations, offering unprecedented opportunities for growth and innovation,” said Cardno. “However, with these advancements comes the critical responsibility of safeguarding data. My session will focus on how tribal casinos can leverage AI to enhance their operations while ensuring that data security remains a top priority.”

Victor Rocha, Conference Chair of the Indian Gaming Association, expressed his enthusiasm for Cardno’s participation. “We are thrilled to have Andrew Cardno speak at this year’s Mid-Year IGA conference,” said Rocha. “His expertise in AI and data analytics is unparalleled, and his insights on safeguarding data in AI-enabled tribal casinos come at a crucial time for our industry. This is an important topic that impacts the future of gaming, and we are excited to offer our attendees the opportunity to learn from one of the best in the field.”

The Mid-Year IGA conference is a premier event that brings together industry leaders, tribal gaming executives, and technology experts to discuss the latest trends and challenges in the gaming sector. Andrew Cardno’s presentation, on Wednesday September 18th at 9am, is expected to be one of the highlights of the conference, providing attendees with actionable insights into the future of AI in tribal casinos.

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Clemence Dujardin, MyAffiliates Group CEO, to speak at SBC Lisbon to unveil ‘What is Next for the Gambling Industry’

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MyAffiliates, a leading affiliate tracking software platform in the iGaming market, announces that their Group CEO, Clemence Dujardin, will be a key speaker at the forthcoming SBC Summit in Lisbon this month – providing insightful words on the future of the gaming industry as part of a highly coveted inspirational panel.

In 2023 Clemence Dujardin was recognised by iGB as one of the top 10 most influential women in the iGaming industry. Joining MyAffiliates in 2012, she is today their Group CEO, and highly well regarded across the industry. Her background spanned a number of  industry sectors, including affiliate management and affiliate software technology companies before joining MyAffiliates, based in Malta.

Her exceptional leadership and contributions have been recognised with prestigious awards, including Malta’s Best Gaming Woman Leader of the Year in 2018 and 2019 and CEO Woman Of The Year at SiGMA in 2021. .

Her panel speaker slot at the SBC Summit, Lisbon will take place on the Super Stage – MEO Arena at 11.30-12.15pm on Thursday 26th September. It will answer ‘The Big Question: What is Next for the Gambling industry?’

Clemence will explore the future of sports betting, casinos, and affiliations as the panel will delve into the latest trends shaping the gambling industry. Experts predict significant digital integration and regulatory shifts that will redefine the landscape – and something Clemence will articulate in order to provide invaluable insights into these transformative trends.

Clemence Dujardin, Group CEO at MyAffiliates comments, “With ever tighter regulation, combined with increasingly enhanced digital capabilities, the gambling sector continues to provide exciting opportunities across the industry for business and growth. We’re witnessing this in affiliate marketing for the sector, and have done for some time. I’m thrilled to be joining this inspiring panel at the SBC Summit. Lisbon and look forward to a valuable discussion.”

MyAffiliates is an established affiliate marketing software platform, empowering iGaming operators to combine all of their gaming brands and products under one umbrella affiliate system. It has been in operation since 2007. In April 2024 it was publicly named as the ‘most used affiliate marketing software’ within the gaming industry following StatsDrone research.

As well as Clemence Dujardin, she will be accompanied at SBC Summit, Lisbon throughout by Milan Vucicevic, Head of Sales and Kurt Caruana, Brand Manager, both at MyAffiliates.

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Superbet Group Announces Appointment of Sacha Dragic as Co-CEO

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Superbet Group has announced key leadership appointments, approved by the Board of Directors. Sacha Dragic, the founder of Superbet, will return to the Group in an executive role. Sacha and Jimmy Maymann, current CEO, will partner to take on new roles as Co-CEOs of the Group.

Sameen Jalal, who prior to joining Superbet was previously the Director of Engineering leading applied machine learning at Wayve, and had numerous leadership roles in Facebook, has been appointed Chief Technology Officer. Andrei Dusu, who prior to joining Superbet was the co-founder and Chief Product Officer at Eversync, and had numerous leadership roles in Google, has been appointed Chief Product Officer. Albert Simsensohn who joined Superbet following leadership roles in McKinsey and Meta has been appointed Chief Operating Officer.

Hans-Holger Albrecht, Chairman of the Board of Superbet Group, said: “In Superbet we always stretch for more, and after considering all of the opportunities we have ahead of us, it was obvious for me that we should strengthen our leadership team even further. Working closely with Sacha and Jimmy, I’ve seen that they are a powerful combination, which, alongside the rest of our leadership team, will help us to deliver our global ambitions even faster and more efficiently. I’m delighted with the appointments of Sameen, Andrei and Albert who each bring exceptional global platform experience and capability to our leadership team.”

Jimmy Maymann, Co-CEO of Superbet Group, said: “This has been a year of significant growth in our journey to becoming a product-led company. Our regional strategy is accelerating at pace, as market leader in Romania, number one brand in Belgium, very strong growth rates in Poland and pursuing podium position in Serbia. However, alongside the growth we see in our Brazil operation there is a more global set of opportunities that we will capture. It’s clear that Sacha will bring a game-changing impact in returning to the business to help us to move faster to the next phase of our growth. The appointments of Sameen, Andrei and Albert further strengthen our leadership team, enabling us to scale further and quicker. I’m looking forward to partnering with Sacha and the rest of the leadership team to accelerate from a strong base.”

Sacha Dragic, Founder and Co-CEO at Superbet Group, said: “At Superbet we have always planned many horizons ahead with ambition and I’m pleased to see the progress and speed with which the team have been growing and scaling the business to meet this ambition. The opportunities ahead of us, however, are significant and so it was the right time to return to the business and also to further strengthen our leadership team with global platform and scaling experience. I’m delighted with the appointments of Sameen, Andrei and Albert who join an exceptional leadership team, and I look forward to partnering closely with Jimmy and the leadership team in delivering our strategy and growth plans.”

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