Income Access technology will power new affiliate programme for UK online bookmaker that streamlines the sports-betting experience for players
Black Type, the London, UK-based online bookmaker with a focus on simplifying and improving the sports-betting experience for UK players, has launched an affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The new programme will be managed by Black Type using Income Access’ affiliate platform.
Launched in 2016 and powered by an FSB sportsbook platform under a UK Gambling Commission license, Black Type provides players with competitive odds and a high-quality, simplified user experience across a wide range of sports. Bringing a ‘back-to-fundamentals’ focus to the vertical, the brand streamlines pre-match/event and in-play betting on football, horse and greyhound racing, cricket, golf, tennis, rugby union and snooker among other sports.
Black Type also features an online casino, providing players a diverse selection of original slots and table games such as blackjack and roulette. All casino games as well as the brand’s core sports-betting offering can be accessed using Black Type’s new iOS app in addition to the brand’s desktop and mobile sites.
New players are offered a range of promotions, including a £5 bonus for both the sportsbook and casino when players place a £10 bet as well as a 100% casino bonus when players buy-in for between £10 to £100.
The launch of the new Black Type affiliate programme on Income Access’ platform, which has won EGR’s ‘Affiliate Software’ award four times since 2013, will allow affiliates to promote a sportsbook that returns the vertical to its traditional roots. The new programme offers affiliates a range of commission options, including CPA, revenue share deals and the hybrid model.
The programme will be managed by Black Type’s affiliate management team, which have multiple years’ experience in the sportsbook vertical. The team will use the Income Access platform’s ad targeting and attribution capabilities and its suite of more than 30 analytics reports to optimise campaigns.
Stephen Davison, Head of Operations at Black Type, said: “Black Type is excited to partner with Income Access and leverage its market-leading platform to launch and manage our new affiliate programme. Having already gained strong traction in the UK market, we look forward to utilising the affiliate marketing channel to promote the Black Type brand to a wider audience.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “Black Type provides a welcome addition to the competitive UK sports-betting space by offering players a cleaner, simpler and streamlined sports-betting experience. We look forward to supporting the growth of a brand that is as innovative in its approach as it is traditional.”
For more information on the new affiliate programme, please contact Black Type.
About Black Type
Black Type is an online bookmaker based in London, UK, which offers a full sportsbook (wagering on horse racing, greyhound racing, and other sports betting markets, both pre-match/event and in-play), together with casino and gaming products.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L).
Blaze Gaming turns up the heat by joining First Look Games
Rising star studio gets serious about game promotion by partnering with award-winning marketing platform that directly connects providers and affiliates
First Look Games, the ultimate marketing platform for game studios, has partnered with Blaze Gaming as the up-and-coming provider looks to drive awareness of its titles among affiliates and players.
As a partner of First Look Games, Blaze Gaming gains access to a fully branded library where it can upload information and assets for each of its games. This can then be downloaded by a network of approved affiliates and used to create reviews and previews.
The First Look Games library is powerful and sophisticated, with providers such as Blaze Gaming able to upload game sheets, logos, images and videos for each title in their portfolio.
The provider can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences.
Blaze Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches.
This allows affiliates to build anticipation of the game ahead of its launch – when it goes live, players can then fire up the reels without delay.
Elliott Resnick of First Look Games, said: “It’s great to see Blaze Gaming engaging with affiliates by using our award-winning platform. First Look Games provides cost-effective game marketing that is proven to work, and Blaze can now take advantage of its unrivalled power and reach.”
Keith Goddard, CEO at Blaze Gaming, added: “We are excited to leverage First Look Games and its suite of features and tools to directly connect with affiliates and make them aware of the awesome games in our portfolio so that more players can discover Blaze Gaming and our innovative, entertaining slots for the first time.”
Catena Media Updates its Financial Targets
Catena Media has updated its long-term financial targets for 2024-26 to reflect a change in revenue streams as the group transitions towards a more sustainable revenue model following the completion of the strategic review in November last year.
The group expects a resumption of organic growth in the second half of 2024 and full-year adjusted EBITDA in the range of EUR 20-30 million as the first operational impacts begin to show from an extensive programme of technology- and data-based investments.
The new targets are:
- Double-digit organic growth in both revenue and adjusted EBITDA for 2025 and 2026 at group level.
- Net interest-bearing debt to adjusted EBITDA ratio of 0-1.75.
The shift towards a more sustainable revenue model involves recruiting more players via revenue-share agreements with operators compared to cost-per-acquisition (CPA) contracts and implementing a programme of investments in tech and data innovation that is being rolled out in Q1 and Q2 2024.
These investments, planned as a result of the strategic review, will reinvent the group’s core technological focus by strengthening the organisation with new product offerings that prioritise technology, innovation and immersive user experiences. The primary initiatives include investments in artificial intelligence (AI), paid media, sub affiliation and further strategic media partners to broaden audiences and deliver greater value to partners.
Investments into AI include the establishment of a joint venture with a specialist AI partner to develop a generative AI application dedicated exclusively to content production for online betting and casino gaming affiliation. This initiative launched its first minimum viable product (MVP) in February 2024.
AI innovations and other tech-facing enhancements will enable Catena Media to scale the business, develop new revenue streams and generate synergies while also delivering a more personalised user experience as the group positions to become the data- and technology-driven leader of online affiliate marketing in its target sports betting and casino gaming markets.
Affiliate GGR Doubles in 2023: Affilka by SOFTSWISS Recap
Affilka by SOFTSWISS, a leading affiliate management software provider, registers a two-fold increase in affiliate Gross Gaming Revenue (GGR) in 2023.
In 2023, Affilka by SOFTSWISS significantly bolstered its reach, welcoming 120 new brands into its partner network, now exceeding 320 brands. Moreover, almost 100,000 new affiliate accounts were registered during the same timeframe, marking a 176% increase over the previous year. The number of new affiliate accounts registered in 2023 represents 43.5% of the total registrations since the platform’s establishment in 2018.
The rise in new affiliate accounts has led to a notable acceleration in new player registrations, exceeding 24 million over the past year. Compared to 2022, this metric has increased around 2.4 times, highlighting the impact of effective affiliate management on success within the iGaming landscape.
In 2023, the number of unique clicks on referral links with Affilka by SOFTSWISS increased notably, jumping 4.4 times compared to 2022. This growth can be credited to the expansion of the affiliate partner network and the improved brands’ capabilities using Affilka by SOFTSWISS.
In the financial review of Affilka by SOFTSWISS, notable growth is evident over the past year. Notably, the player deposit amount surged 2.4 times, the affiliate GGR nearly doubled, and affiliate payments increased by 70%.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, remarks: “Our recent performance boost can be attributed to our robust referral infrastructure, ensuring smooth traffic flow that converts into higher player deposit amounts. We’re seeing an uptick in partner payments because we refined the commission constructor, allowing for more flexibility and customised management of partner rewards.
We invest consistently in innovation and improving user experience in affiliate marketing, recognising its crucial role in iGaming. Our mission is to provide clients with a comprehensive affiliate marketing software solution vital for their operations. We prioritise exceptional service to attract new clients and ensure their continued loyalty.”
In the last quarter of the previous year, the world’s leading agency, Kantar, conducted a customer satisfaction survey for Affilka by SOFTSWISS. The average score obtained was 8.1 out of 10, with 91% of respondents expressing satisfaction with the product. Additionally, the satisfaction score for account managers was also high at 9.1 out of 10, with 97% of clients expressing contentment with the quality of work provided by Affilka’s account managers.
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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