CRM solution provider Optimove has extended its partnership with the multiplatform gaming service provider, Funstage. Funstage is a subsidiary of Greentube and part of NOVOMATIC Interactive.

Optimove enables Funstage to execute its marketing strategy across various brands and products, with fully customisable multichannel campaigns, which target granular customer segments. Funstage utilises Optimove’s optimisation capabilities, such as Self Optimising campaigns, Streams (to create a sequence of campaigns and measure their compounded impact), multivariate testing and more, aimed at maximising players’ lifetime value.

“Funstage is a leading, innovative service provider with several brands worldwide, who have been using Optimove for the last four years. This extension of the partnership between our companies is the result of the great success we have achieved working together and will continue achieving moving forward. We are proud to be part of Funstage’s continuing growth,” Asaf Cohen, VP revenue at Optimove said.

“With Optimove, we have significantly improved our ability to communicate effectively to players with the right message at the right time through the right channel. Optimove gives us a very quick way to have a full, comprehensive view of our player base, and we are then able to make strategic decisions based on the information we are getting out of Optimove. Optimove is a strategic partner of ours, contributing to our business success, and we look forward to continuing working together,” Ronald van den Brink, CCO of Greentube said.

New Wave Esports Corp has announced a strategic investment in Talon Esports Limited (Talon). In addition to the Investment, New Wave will work closely with Talon’s leadership to provide advisory support services to help fuel continued growth.

“We are looking to build on our momentum from 2020 by expanding into additional international gaming titles and further developing our brand through the establishment of our very own creative studio. With the addition of New Wave Esports’ leadership and expertise, we are equipped to continue our aggressive growth and achieve our vision,” Sean Zhang, CEO of Talon Esports said.

“Talon’s proven ability to show revenue growth and thorough execution with no external capital raises to date sets them apart as a strong, leading esports organization. Through the new investment and strategic partnership with Talon Esports we are excited to continue building the next generation of esports as a commitment to executing against our Asian growth strategy we announced in October,” Daniel Mitre, CEO of New Wave Esports said.

Pursuant to the terms of a Subscription Agreement dated November 13, 2019, between New Wave Esports and Talon, the Company has subscribed for 681,818 common shares in the capital of Talon at a price of USD$0.44 per Talon Share, for an aggregate investment amount of USD$300,000.

Skywind Group has signed a content deal with online casino operator Pariplay Gaming. Following the deal, Skywind’s portfolio of games will feature across Pariplay’s Network.

In addition to premium content, Pariplay’s clients will benefit from Skywind Group’s wide range of engagement tools, such as the bonus coins reward, which is the first of its kind, and daily, in-game tournaments, must-win and innovative split jackpots, among others.

“Pariplay’s Fusion Aggregation platform has a great distribution network for us, as we continue to expand our reach throughout regulated markets. Pariplay’s platform is licensed in several markets and we share a dedication to enabling our partners’ growth. We are regulated by the UK Gambling Commission, Malta Gaming Authority, Alderney Gambling Control Commission, Spain Directorate General for the Regulation of Gambling, Romania ONJN and Gibraltar Gambling Commission,” Oren Cohen Shwartz, Managing Director of the Skywind Group said.

“We are delighted to add Skywind’s superb portfolio of games to our Fusion Aggregation Platform. Their range of non-branded and branded titles along with their excellent gamification and jackpot tools make them a truly compelling addition to our range of content providers,” Richard Mintz, Commercial and Marketing Director at Pariplay said.