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UKGC Investigating the Use of Cartoon Characters as Lure for Underage Gambling

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UKGC Investigating the Use of Cartoon Characters as Lure for Underage Gambling
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UK Gambling Commission Finds that 450,000 Children Gamble in England and Wales Weekly

 

The UK Gambling Commission has moved to outline its full commitment to protect underage gambling. In an article published over the weekend several operators are obstructing the younger generation with its marketing campaigns to attract underage children to their online gambling products.

According to the Gambling Commission operators are using cartoon characters to lure the children to play online. Moon Princess on the Casinoland website is said to offer a minimum stake of 20p, rising to a maximum bet of £100. 888 offers a Jack and the Beanstalk game with a minimum bet of 20p and a maximum of £200, and Paddy Power’s Peter Pan game was also mentioned.

The report also claimed that many children go online using their parents accounts which has increased from November 2016 by six percent.

The Gambling Commission should act now to extend the current ban on targeting games at children to online products. Betting companies need to acknowledge the harm they are doing by cynically targeting children online and remove these games, many of which can be played for ‘fun’ and without age verification, from their sites.” – Tom Watson

According to the Sun Times many of the games can be played without registration for free.

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Digitain’s Fast Games Receive Go-ahead from MGA

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Digitain has been granted a licence by the Malta Gaming Authority (MGA) for its full range of Fast Games.

The MGA license is widely considered one of the most respected in the world. Holding this license is a vote of confidence that the operator is transparent, fair, honest and operating within EU rules. If an operator has been granted the Malta Gaming License, it is assumed and understood they have satisfied a series of intensive, tough and thorough tests.

Hayk Sargsyan, Gaming Product Manager of Digitain, said: “The MGA license opens new perspectives for our Company on the way to achieving our goals.

“In 2022, our Fast Games will benefit from dedicated promotional activity at ICE in London and we believe the MGA license will help us cement new business with potential partners for this suite of innovative games.”

Earlier this year, Hayk Sargsyan talked in an exclusive interview with Focus Gaming News over the growth of fast games. “Our aim is to deliver a stream of fresh, entertaining and engaging content to our partners and customers,” Sargsyan told Focus Gaming News.

One area where Digitain’s studio is taking strides is fast games, which Sargsyan sees as a major growth area due to customers’ desire for a quick escape.

“Based on our research fast games are gaining more popularity among players worldwide as people with the intention to enjoy their free time tend to enjoy games that don’t really need much skill,” he said.

Sargsyan sees a need to keep things as simple as possible for new players but has also decided to develop games such as blackjack and roulette in the near future.

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Better Collective Appoints Pernille Holbøll as Senior Director of Group Media & Branding

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Better Collective AS has announced the appointment of Pernille Holbøll as Senior Director of Group Media & Branding.

Holbøll will join Better Collective senior management from 1 March 2022, as she finalises her duties as Editor-in-Chief of Danish tabloid newspaper Ekstra Bladet.

A figurehead in Danish media and journalism, Holbøll has formerly served as Head of News Publishing for MetroXpress and Managing Editor of TV2 Denmark.

Better Collective disclosed that it had created a new position for Holbøll, that will see her charged with spearheading the global media profile and brand coverage of the publisher’s multi-brand portfolio.

Holbøll will take leadership of Better Collective’s media development, as the company seeks to aggressively expand its US sports profile and enhance its standing within the new vertical of esports.

“Better Collective’s story is simply impressive. It is a very ambitious Danish listed company with a global presence and their biggest victories ahead of them. At the same time, they have a progressive strategy, which I strongly believe in,” Holbøll said.

“I’m really looking forward to being part of the team. It is also a conscious industry change for me, so it is also with great humility that I now have to test my skills in a new industry, where my experience with management, digitization and media must be used to build on the company’s ambition to make igaming entertaining, transparent and fair,” she added.

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Scout Gaming Publishes Q3 2021 Results

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Scout Gaming has published its results for the third quarter of 2021 (Q3 2021).

Extract from CEO Andreas Ternstrom’s commentary to the Interim Report.

“During the quarter, we have worked intensively to launch our tier 1 clients. An example is Norsk Tipping, which now has launched Fantasy Sports games for real money. After the end of the quarter, we launched Fantasy e-sports with Razer and we will launch with ATG before year-end. These tier 1 clients will generate growth during 2022 and beyond. Launching tier 1 customers is the most important cornerstone of our strategy.

“The operator index was unchanged compared with the previous year, which is primarily due to a very strong development during the third quarter of 2020 when the Group benefited from the condensed calendar of sporting events after Covid-related disruptions – there have not been as many fantasy-related, playable events in the third quarter. Compared with the third quarter of 2019, the index increased by 168 percent.

“Revenues were negatively affected in relation to last year for the reasons mentioned above. As a result, however, we had lower marketing costs during the quarter, which in turn resulted in an improved EBITDA compared to the previous year. This in turn shows the flexibility of our underlying business and that the work of optimizing our marketing costs is functioning.”

Highlights

Quarter July – September 2021

  • Revenues were mSEK 12.2 (15.0), a decrease with 19% compared to corresponding year.
  • EBITDA improved to mSEK -6.3 (-11.6).
  • Net result was mSEK -11.9 (-13.4)
  • Earnings per share amounted to SEK -0.6 (-0.7)
  • Operator trading index (which illustrates the underlying client activity) was 2,410 (2,421).
  • Scout Gaming conducted a directed share issue of approximately 2 million shares on a subscription price of 27 SEK, amounting to mSEK 54.
  • Subscribers were Ellerston Capital Limited, Topline Capital Partners LP, Lupus alpha Investment GmbH, Scobie Ward (SWIM Capital), Knutsson Holdings AB and Provobis Holding AB.
  • Scout Gaming has launched its fantasy software in a “social gaming” version.
  • Regarding the above platform, Scout Gaming has signed 3 agreements in the US market, Masters Cup Series, a billiard tour in the US, Skylands Events and University Sports & Entertainment regarding the baseball league “Frontier League” and “eFangage” with Backal Hospitality Group, where the product will be used as a gaming platform for the relationship between sport bars / restaurants and their visitors.

Interim period January – September 2021

  • Revenues amounted to mSEK 39.5 (30.0)
  • EBITDA amounted to mSEK -34.6 (-33.4)
  • Net result amounted to mSEK -38.1 (-40.7)
  • Earnings per share amounted to SEK -1.7 (-2.3)
  • Events after the period ended
  • Scout Gaming has launched Betano (part of Kaizen Gaming) in Brazil.
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